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Side-by-side comparison · Video & Audio

CapCut vs Hailuo AI vs HeyGen

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

CapCut

4.0

From AUD $37.99/mo

Hailuo AI

3.7

From $10.50/mo

Best overall

HeyGen

4.1

From $29/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Anyone making short social videos who wants a capable editor without a steep learning curve.

Pick it if: Creators and social teams who need a lot of short AI clips for little money.

Best overall

Pick it if: Founders, marketers and trainers who need lots of on-camera video but hate filming.

Overview

AttributeCapCutHailuo AIHeyGen
In one lineFree phone and desktop editor for TikToks and Reels, with auto captions and templates.MiniMax's low-cost AI video maker: 2K clips with sound from a prompt or photo.Type a script and a lifelike presenter reads it on camera, in your voice or any language.
Pricing modelFreemiumFreemiumFreemium
Starting priceAUD $37.99/mo$10.50/mo$29/mo
Free plan Yes Yes Yes
Works with Claude Code No Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeCapCutHailuo AIHeyGen
Overall rating4.03.74.1Winner
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
3.5
4.5
Output qualityHow good the results are before you fix them.
3.5
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
4.0
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
3.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeCapCutHailuo AIHeyGen
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes Yes
Desktop app Yes No No
Browser extension No No No
API access No Yes Yes
Teams & business
Team workspace Yes– Yes
Enterprise plan or SSO–– Yes
Connects to other apps Yes– Yes
Open source or self-hosted No Yes No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images Yes Yes No
Makes video Yes Yes Yes
Writes code No No No
Runs agents or automations No No Yes
Learns your brand or style Yes No Yes
Works in many languages Yes Yes Yes
Capabilities score11/ 179/ 1712/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeCapCutHailuo AIHeyGen
Plans

Free

Free

Most everyday social editing.

Free

Free

Seeing what it can do.

Free

Free

Testing an avatar and the translation feature.

ProOur pick

AUD $37.99/mo, or AUD $299.99/yr

Anyone posting several times a week.

Standard

$10.50/mo, or $8.40/mo billed yearly

Occasional clips.

CreatorOur pick

$29/mo, or $24/mo billed yearly

Solo founders and marketers publishing regularly.

Ultra

AUD $111.99/mo, or AUD $1,299.99/yr

Heavy users of CapCut's AI video and image generation.

ProOur pick

$38/mo, or $30.40/mo billed yearly

Regular social content.

Pro

From $49/mo

Heavier users who want 4K and flexible usage.

Teams

From AUD $18/seat/mo

Small teams sharing templates and a brand kit.

Master

$89/mo, or $71.20/mo billed yearly

Daily creators and small agencies.

Business

$149/mo

Teams with several presenters.

Max

$216/mo, or $184/mo billed yearly

High-volume production.

Enterprise

Custom

Large companies producing video across departments.

Which plan to pickStay on Free until a template or effect you need turns out to be Pro-only. When that happens, take Pro on the yearly plan. Ultra's extra AI credits only matter if you generate a lot of AI video or images inside CapCut.Pro is the sweet spot because it drops the per-second price by about a fifth compared with Standard. Prices on the site are promotional and change often, so check the checkout figure before you commit to a year.Creator covers most solo founders and marketers: no watermark, your own avatar and 30-minute videos. Move to Business only when you need SSO, more than one custom avatar or a team sharing the account.

Key features

AttributeCapCutHailuo AIHeyGen
Standout features
  • Auto captions
  • Templates
  • Background removal and AI tools
  • Long to short
  • Script to video
  • Phone and desktop
  • MiniMax H3
  • References
  • Trend templates
  • Image generation
  • Open weights
  • MiniMax API
  • Digital twin
  • Video translation
  • Stock avatars
  • Photo avatars
  • Templates and brand kit
  • API

Pros and cons

AttributeCapCutHailuo AIHeyGen
Pros
  • The free plan covers most everyday editing
  • Auto captions and templates save hours each week
  • Works on phone and desktop with sync
  • Huge library of effects, music and stock footage
  • Among the lowest prices per second of good AI video
  • 2K output with dialogue and sound in one step
  • Easy templates for social trends
  • Open-weight version for teams that want to run it themselves
  • Digital twins and translation are the best in the category for short clips
  • You can learn it in an afternoon
  • Big library of stock avatars, voices and templates
  • API and Zapier make personalised video at scale possible
Cons
  • Pro-only templates and effects watermark your export until you pay
  • Pricing varies by country and app store, and can change without notice
  • ByteDance ownership and the broad content licence worry some businesses
  • Long-form or precise editing is clunky next to Descript or Premiere
  • A step behind Seedance and Kling on action, physics and multi-shot scenes
  • Free credits are a one-off and subscriptions aren't refundable
  • Frequent failed generations, strict moderation and server errors, plus complaints about billing and slow support
  • Characters tend to stare at the camera, and teeth, eyes and textures can flicker
  • Data is processed in China and there's an open studio copyright lawsuit
  • Free plan is only enough for a test
  • Credits make the real cost hard to predict, especially for longer videos
  • Avatars look less natural the longer they talk
  • Your own avatar needs good lighting and a careful recording to look right

Who each one is for

AttributeCapCutHailuo AIHeyGen
Best for
  • TikToks, Reels and Shorts
  • Automatic captions
  • Trend templates
  • Editing on your phone
  • High volumes of short social clips
  • Animating photos cheaply
  • Trend templates like hugs and dances
  • Testing ideas before paying for a premium model
  • Explainer and product videos
  • Translating your videos
  • Personalised sales videos
  • Training content at scale
You'll find it used by
  • Social media managers
  • Content creators
  • Small businesses
  • Agencies
  • Content creators
  • Social media managers
  • Small businesses
  • Meme makers
  • Founders
  • Marketers
  • Sales teams
  • Trainers

Questions people ask

Which is better, CapCut, Hailuo AI or HeyGen?

HeyGen scores highest overall in our ratings (CapCut 4.0/5, Hailuo AI 3.7/5 and HeyGen 4.1/5). CapCut is best for TikToks, Reels and Shorts and automatic captions. Hailuo AI is best for high volumes of short social clips and animating photos cheaply. HeyGen is best for explainer and product videos and translating your videos.

Which is cheaper, CapCut, Hailuo AI or HeyGen?

CapCut: There's a free plan, and paid plans start at AUD $37.99/mo. Hailuo AI: There's a free plan, and paid plans start at $10.50/mo. HeyGen: There's a free plan, and paid plans start at $29/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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