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Side-by-side comparison · Sales & Customer Support

Gong vs Hyperbound vs Retell AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Gong

4.0

Free to start

Hyperbound

4.1

Free to start

Retell AI

4.1

From About $0.07–$0.31/min

Comparing 3 tools, the maximum.

At a glance

Gong4.0

Pick it if: Sales leaders running a team of reps who want to coach from real calls and forecast deals more accurately.

Easiest to use

Pick it if: Sales managers and enablement teams onboarding and coaching reps on calls.

Best value

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Overview

AttributeGongHyperboundRetell AI
In one lineRecords and analyses sales calls and emails to coach reps and forecast deals.AI sales role-play: practise cold calls and objections with realistic AI buyers.AI phone agents that answer calls, book appointments and make outbound calls.
Pricing modelPaidFreemiumPaid
Starting priceSee websiteFreeAbout $0.07–$0.31/min
Free plan No Yes No
Works with Claude Code Yes No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeGongHyperboundRetell AI
Overall rating4.04.14.1
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.0
4.5
Output qualityHow good the results are before you fix them.
4.5
4.5
4.5
Value for moneyWhat you get for the price, including the free plan.
2.5
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeGongHyperboundRetell AI
Access & platform
Free plan No Yes No
Mobile app Yes––
Desktop app–––
Browser extension Yes Yes–
API access Yes– Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files–– Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code– No–
Runs agents or automations Yes Yes Yes
Learns your brand or style–––
Works in many languages Yes– Yes
Capabilities score8/ 176/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeGongHyperboundRetell AI
Plans

Platform fee

Custom (billed yearly)

Every Gong customer pays this, scaled to team size.

Free

Free

Trying AI role-play with a few reps.

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

Per-user licenceOur pick

Custom per user (billed yearly)

Each rep or manager who records and reviews calls.

PracticeOur pick

Custom per user

Teams that want reps rehearsing on AI.

Enterprise

Custom

High call volumes and compliance needs.

Add-ons (Engage, Forecast, Enable)

Custom

Teams that want outreach, forecasting or coaching in Gong too.

Perform

Custom per user

Teams that also want real calls scored and coached.

Which plan to pickStart with the core licence for reps who run customer calls and add Forecast or Engage only once the team uses Gong daily. Push back on bundles and multi-year terms during negotiation.Run the free role-plays with two or three reps first. If they keep using them, Practice covers rehearsal; only pay for Perform if you do not already have Gong or another call recorder.Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.

Key features

AttributeGongHyperboundRetell AI
Standout features
  • Call recording and transcripts
  • Deal insights
  • AI summaries and follow-ups
  • Coaching
  • Forecasting
  • Ask anything
  • AI buyer role-plays
  • Custom personas
  • Scorecards
  • Real call scoring
  • Manager dashboards
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis

Pros and cons

AttributeGongHyperboundRetell AI
Pros
  • Very accurate call analysis and deal warnings
  • Easy for reps: it records and summarises with no extra work
  • Strong coaching tools for managers
  • Wide range of integrations with CRMs and dialers
  • Very realistic AI buyers that react to what you say
  • Useful free plan with ready-made role-plays
  • Clear scoring that shows reps what to fix
  • Saves managers hours of live role-play
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
Cons
  • Expensive, with a platform fee on top of per-user licences
  • No public pricing and pressure toward multi-year deals and bundles
  • Renewal price increases are a common complaint
  • Small teams often use only a fraction of the features they pay for
  • No public pricing for team plans
  • Custom personas and scorecards take setup time
  • Built for sales teams, not individuals practising on their own
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options

Who each one is for

AttributeGongHyperboundRetell AI
Best for
  • Coaching reps from real call recordings
  • Spotting at-risk deals early
  • Sales forecasting and pipeline reviews
  • Learning why deals are won or lost
  • Practising cold calls before going live
  • Onboarding new sales reps faster
  • Drilling objection handling
  • Scoring calls against a scorecard
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
You'll find it used by
  • Sales leaders
  • Account executives
  • Revenue operations
  • Customer success teams
  • Sales development reps
  • Account executives
  • Sales managers
  • Sales enablement teams
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers

Questions people ask

Which is better, Gong, Hyperbound or Retell AI?

They tie on our overall rating (Gong 4.0/5, Hyperbound 4.1/5 and Retell AI 4.1/5). Gong is best for coaching reps from real call recordings and spotting at-risk deals early. Hyperbound is best for practising cold calls before going live and onboarding new sales reps faster. Retell AI is best for AI receptionist for a small business and booking appointments by phone.

Which is cheaper, Gong, Hyperbound or Retell AI?

Gong: Pricing isn't published; check the vendor's site for a quote. Hyperbound: It's free to use. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min.

Which is easier to use, Gong, Hyperbound or Retell AI?

Hyperbound rates highest for ease of use in our scores. Sales managers and enablement teams onboarding and coaching reps on calls.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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