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Side-by-side comparison · Marketing & Ads

GetResponse vs Klaviyo vs Manychat

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

GetResponse

3.9

From $0

Klaviyo

4.3

From From $20/mo

Manychat

4.3

From $0

Comparing 3 tools, the maximum.

At a glance

Pick it if: Coaches, course creators and small businesses who want email, funnels, webinars and courses in one tool.

Pick it if: Online stores that want their email and SMS to run on real customer behaviour.

Best value

Pick it if: Creators, coaches and small businesses who get leads on Instagram and want every comment and DM answered instantly, without living in the inbox.

Overview

AttributeGetResponseKlaviyoManychat
In one lineEmail marketing, sales funnels, webinars and courses in one tool, with AI writing.Email and SMS for online stores, with AI that writes, segments and predicts.Auto-DMs anyone who comments a keyword on your Instagram posts, and answers your DMs.
Pricing modelFreemiumFreemiumFreemium
Starting price$0From $20/mo$0
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeGetResponseKlaviyoManychat
Overall rating3.94.34.3
Ease of useHow quickly someone non-technical gets value from it.
3.5
4.0
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
5.0
4.5
Output qualityHow good the results are before you fix them.
4.0
4.5
4.5
Value for moneyWhat you get for the price, including the free plan.
3.5
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.5
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeGetResponseKlaviyoManychat
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes Yes
Desktop app No No No
Browser extension– No No
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes No
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images–––
Makes images No– No
Makes video No No No
Writes code No No No
Runs agents or automations No Yes Yes
Learns your brand or style– Yes Yes
Works in many languages Yes Yes Yes
Capabilities score8/ 1710/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeGetResponseKlaviyoManychat
Plans

Free

$0

Very small lists after the 14-day trial.

Free

Free

New stores building their first flows.

Free

$0

Trying one or two automations.

Starter

$19/mo, or $15.58/mo billed yearly

List building with simple newsletters.

EmailOur pick

From $20/mo

Most stores once they pass 250 contacts.

Essential

$17/mo, or $14/mo billed yearly

A creator or small business running comment-to-DM.

MarketerOur pick

$59/mo, or $48.38/mo billed yearly

Small businesses and stores that want automation.

Email and SMS

From $35/mo

Stores that want text messages in the same flows.

ProOur pick

$39/mo, or $29/mo billed yearly

Accounts with steady leads that want AI replies.

Creator

$69/mo, or $56.58/mo billed yearly

Coaches and course creators.

Enterprise

Custom

Large brands with many stores or markets.

Business

$99/mo, or $69/mo billed yearly

Growing businesses with a team in the inbox.

Enterprise

Custom

Large lists that want SMS and dedicated support.

Advanced

$199/mo, or $139/mo billed yearly

Big accounts and agencies with high volume.

Which plan to pickSkip Starter unless you only send newsletters, because 1 automation and 3 AI uses run out fast. Marketer suits most small businesses. Coaches and course sellers should go to Creator so webinars and courses live with the emails. Yearly billing saves 18%.Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send.Set up your first comment-to-DM on Free to see it work, then take the 14-day trial. Essential is enough if you just want links sent from comments. Pick Pro if you want AI answering DMs or use WhatsApp, and Business once a team shares the inbox. Prices exclude tax and vary by billing country.

Key features

AttributeGetResponseKlaviyoManychat
Standout features
  • Email and automation
  • AI content generators
  • Sales funnels
  • Webinars
  • Courses and paid newsletters
  • Landing pages and forms
  • Flows
  • Segments from a description
  • Predictive analytics
  • Email and SMS in one
  • AI writing and campaign builder
  • Customer Agent
  • Comment-to-DM
  • Story and follower triggers
  • Flow builder
  • Manychat AI
  • Every messaging channel
  • Broadcasts

Pros and cons

AttributeGetResponseKlaviyoManychat
Pros
  • Webinars, funnels and courses built in
  • Unlimited email sends on every paid plan
  • AI writing for emails and courses
  • Good fit for coaches and course sellers
  • Deepest store integration of any email tool, so targeting runs on real purchase data
  • Flows and segments are quick to set up from templates or a short description
  • Email and SMS live in one place with one set of customer data
  • Predictive analytics tell you who to spend effort on
  • Huge ecosystem of Shopify apps and agencies that already know it
  • The quickest way to send a link to everyone who comments a keyword
  • Official Meta Business Partner, so it uses Instagram's approved API
  • Templates get your first automation live in minutes
  • One inbox for Instagram, WhatsApp, Messenger, TikTok and more
  • AI replies that learn your business and tone
Cons
  • Starter allows only 1 automation and 3 AI uses
  • Busy interface that takes time to learn
  • Costs more than MailerLite for plain newsletters
  • The free plan is small and adds a GetResponse badge
  • Gets expensive fast as your list grows, and every profile counts toward the bill
  • SMS is a separate cost on top of the plan
  • Email support stops after 60 days on the free plan
  • Overkill for service businesses and plain newsletters
  • Cost grows with active contacts, so a viral post can mean overage fees
  • The free plan is tiny: 25 contacts a month and 4 automations
  • Manychat AI and WhatsApp need Pro or higher
  • Bigger flows take time to learn in the builder
  • Meta's rules limit automated messages to within 24 hours of a person's last interaction

Who each one is for

AttributeGetResponseKlaviyoManychat
Best for
  • Coaches selling through webinars
  • Course creators who want email and courses together
  • Lead magnet and sales funnels
  • Unlimited email sends to a mid-sized list
  • Abandoned cart recovery
  • Segments from a description
  • Post-purchase flows
  • SMS campaigns
  • Predicting customer value
  • Sending a link by DM to everyone who comments a keyword
  • Answering Instagram DMs and FAQs automatically
  • Growing an email list from Reels and stories
  • Following up leads in DMs until they book or buy
You'll find it used by
  • Coaches
  • Course creators
  • Small business owners
  • Online stores
  • Marketers
  • Shopify stores
  • Ecommerce marketers
  • Agencies
  • DTC brands
  • Creators
  • Coaches
  • Online stores
  • Small businesses
  • Agencies

Questions people ask

Which is better, GetResponse, Klaviyo or Manychat?

They tie on our overall rating (GetResponse 3.9/5, Klaviyo 4.3/5 and Manychat 4.3/5). GetResponse is best for coaches selling through webinars and course creators who want email and courses together. Klaviyo is best for abandoned cart recovery and segments from a description. Manychat is best for sending a link by DM to everyone who comments a keyword and Answering Instagram DMs and FAQs automatically.

Which is cheaper, GetResponse, Klaviyo or Manychat?

GetResponse: There's a free plan, and paid plans start at $0. Klaviyo: There's a free plan, and paid plans start at From $20/mo. Manychat: There's a free plan, and paid plans start at $0.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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