Side-by-side comparison · Research & Search
Gemini Deep Research vs Prompt Cowboy vs Wokelo
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Anyone who needs a thorough written briefing on a topic and would rather edit than research.
Pick it if: Anyone who feels their AI results are mediocre and suspects the prompt is the reason.
Pick it if: Private equity, venture, investment banking, consulting and corporate development teams that research companies and markets every week.
Prompt Cowboy scores highest overall, but Gemini Deep Research gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Gemini Deep Research | Prompt Cowboy | Wokelo |
|---|---|---|---|
| In one line | Google's agent that browses for minutes and writes a long, sourced report. | Turns a rough one-line idea into a detailed, well-structured prompt for any AI tool. | AI research agents that write company, market and due diligence reports for dealmakers. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $4.99/mo | $8/mo | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | No | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Gemini Deep Research | Prompt Cowboy | Wokelo |
|---|---|---|---|
| Overall rating | 4.0 | 4.2Winner | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 5.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 3.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Gemini Deep Research | Prompt Cowboy | Wokelo |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | No | – |
| Desktop app | No | No | – |
| Browser extension | Yes | – | – |
| API access | Yes | – | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | No | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | No | Yes |
| Understands images | Yes | No | – |
| Makes images | Yes | No | No |
| Makes video | Yes | No | No |
| Writes code | Yes | No | No |
| Runs agents or automations | Yes | No | Yes |
| Learns your brand or style | No | Yes | – |
| Works in many languages | Yes | – | – |
| Capabilities score | 14/ 17 | 3/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Gemini Deep Research | Prompt Cowboy | Wokelo |
|---|---|---|---|
| Plans | Free Free The occasional big question. | FreeOur pick Free Learning what a good prompt looks like. | EnterpriseOur pick Custom Investment, consulting and corporate strategy teams. |
Google AI Plus $4.99/mo Light users who want a bit more headroom. | Individual $8/mo People who use it daily and want prompts in their own voice. | ||
Google AI ProOur pick $19.99/mo Anyone who runs a few reports a week or also uses NotebookLM. | Team $8/seat/mo Small teams who want shared instructions. | ||
Google AI Ultra From $99.99/mo Power users who want the highest limits across all of Google AI. | |||
| Which plan to pick | Try the free plan first; it is enough to see the style of report you get. If you want it weekly, Google AI Pro is the pick because the Pro model writes better reports and the same subscription upgrades NotebookLM and Gemini in Gmail and Docs. | Free is genuinely enough for most people. Pay for Individual only if you are writing prompts all day and the style matching would save you editing time. Team costs the same per seat, so if more than one person will use it, take Team for the shared instructions and single bill. | There is only a sales-led contract. Ask for a trial on a live deal or project before you sign, and check which premium data sources are included at your price. |
Key features
| Attribute | Gemini Deep Research | Prompt Cowboy | Wokelo |
|---|---|---|---|
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Pros and cons
| Attribute | Gemini Deep Research | Prompt Cowboy | Wokelo |
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Who each one is for
| Attribute | Gemini Deep Research | Prompt Cowboy | Wokelo |
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Questions people ask
Which is better, Gemini Deep Research, Prompt Cowboy or Wokelo?
Prompt Cowboy scores highest overall in our ratings (Gemini Deep Research 4.0/5, Prompt Cowboy 4.2/5 and Wokelo 3.8/5). Gemini Deep Research is best for industry and market reports and supplier or vendor comparisons. Prompt Cowboy is best for better prompts for Claude and ChatGPT and deep-research briefs. Wokelo is best for first-pass due diligence on a target and industry and market landscapes.
Which is cheaper, Gemini Deep Research, Prompt Cowboy or Wokelo?
Gemini Deep Research: There's a free plan, and paid plans start at $4.99/mo. Prompt Cowboy: There's a free plan, and paid plans start at $8/mo. Wokelo: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Gemini Deep Research, Prompt Cowboy or Wokelo?
Prompt Cowboy rates highest for ease of use in our scores. Anyone who feels their AI results are mediocre and suspects the prompt is the reason.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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