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Side-by-side comparison · Marketing & Ads

Foreplay vs HubSpot vs Stripo

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Foreplay

4.2

From $59/mo

HubSpot

4.1

From From $800/mo

Stripo

4.2

From $20/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Media buyers, creative strategists and agencies who brief ads for a living.

Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.

Pick it if: Email marketers, agencies and designers who make lots of branded emails for one or more email platforms.

Overview

AttributeForeplayHubSpotStripo
In one lineSave competitors' ads, spot trends and turn them into briefs for your next creative.A free CRM with AI agents that handle leads, support and content for you.Builds responsive email templates by drag and drop, then exports them to your email tool.
Pricing modelPaidFreemiumFreemium
Starting price$59/moFrom $800/mo$20/mo
Free plan No Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeForeplayHubSpotStripo
Overall rating4.24.14.2
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
5.0
4.5
Output qualityHow good the results are before you fix them.
4.0
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeForeplayHubSpotStripo
Access & platform
Free plan No Yes Yes
Mobile app No Yes No
Desktop app No No No
Browser extension Yes Yes–
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes Yes
Understands images Yes––
Makes images No Yes Yes
Makes video No No No
Writes code No No Yes
Runs agents or automations No Yes–
Learns your brand or style No Yes No
Works in many languages– Yes Yes
Capabilities score6/ 1712/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeForeplayHubSpotStripo
Plans

BasicOur pick

$59/mo, or $49/mo billed yearly

One person who researches and saves ads.

Free

Free

Anyone who needs a CRM and basic marketing tools without a budget.

Free

Free

Trying it out.

Workflow

$175/mo, or $149/mo billed yearly

Small teams that track competitors and brief regularly.

Marketing Hub StarterOur pick

$20/seat/mo, currently $7/seat/mo for new customers

Small teams ready to remove the branding and send more.

Basic

$20/mo, or $200/yr

A small business sending a few campaigns a month.

Agency

$459/mo, or $389/mo billed yearly

Agencies working across many client brands.

Marketing Hub Professional

From $800/mo billed yearly, or $890/mo

Marketing teams that need real automation.

MediumOur pick

$45/mo, or $450/yr

In-house teams and small agencies.

Enterprise

Custom

Large teams that need unlimited usage.

Marketing Hub Enterprise

From $3,600/mo

Large teams with several brands or business units.

Pro

$125/mo, or $1,250/yr

Agencies with many clients.

Prime

Custom

Large teams.

Which plan to pickBasic does the job for a solo marketer or founder who wants a serious swipe file. Step up to Workflow when you have a team or you want to track specific competitors and connect it to Claude. Agency only makes sense if you brief for many brands.Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump.Basic covers a business sending a few campaigns a month. Medium is the better fit for teams and small agencies, where 50 exports and two seats run out quickly. Extra members cost $10 each a month.

Key features

AttributeForeplayHubSpotStripo
Standout features
  • Swipe File
  • Discovery
  • Spyder
  • Briefs
  • Lens
  • AI and MCP connections
  • Free CRM
  • Breeze agents
  • Marketing email and forms
  • Workflows
  • Reporting
  • Data quality tools
  • Drag-and-drop and HTML editor
  • 1,600+ templates
  • Modules and brand library
  • AI copy and images
  • Testing
  • Export to 90+ platforms

Pros and cons

AttributeForeplayHubSpotStripo
Pros
  • Saving and organising ads is fast and well designed
  • Huge searchable library with transcripts and tags
  • Briefs turn research into something a creator can act on
  • Fair entry price for a solo user
  • Connects to Claude and other AI assistants
  • One of the most generous free CRMs around
  • Marketing, sales and support share the same customer record
  • Breeze agents take over lead research, support answers and first drafts
  • Starter tiers are affordable per seat
  • Enormous library of integrations and agencies that know it
  • Easy to use, with high ratings for ease of setup on G2
  • Large template library and reusable modules
  • Exports to almost any email platform
  • AI helpers for copy, images, alt text and translation
  • API and MCP connection
Cons
  • Competitor tracking is locked behind the $175 plan
  • Reporting on your own ads is basic compared with Motion
  • It is still another subscription for a swipe file some people keep in Notion for free
  • No free plan, only a seven-day trial
  • Professional and Enterprise are a steep jump, with onboarding fees on top
  • Marketing contacts are a separate limit, and costs rise with your list
  • Many AI features draw on a credit allowance that runs out
  • Weaker than Klaviyo for ecommerce behaviour-based email
  • Free plan's four exports a month is very limited
  • Paid plans are capped by exports, which agencies hit fast
  • AI image credits are small on lower plans
  • An extra tool to pay for if your email platform's own editor is good enough

Who each one is for

AttributeForeplayHubSpotStripo
Best for
  • Swipe files of great ads
  • Tracking competitor ads
  • Writing creative briefs
  • Finding hooks by industry
  • Tracking leads and deals
  • B2B email marketing
  • Chatbots that answer customers
  • Keeping contact data clean
  • Designing responsive emails without code
  • Agencies working across many email platforms
  • Reusable branded email modules
  • Translating emails into other languages
You'll find it used by
  • Media buyers
  • Creative strategists
  • Agencies
  • UGC creators
  • B2B teams
  • Agencies
  • Consultants
  • Service businesses
  • Email marketers
  • Agencies
  • Designers
  • E-commerce teams

Questions people ask

Which is better, Foreplay, HubSpot or Stripo?

They tie on our overall rating (Foreplay 4.2/5, HubSpot 4.1/5 and Stripo 4.2/5). Foreplay is best for swipe files of great ads and tracking competitor ads. HubSpot is best for tracking leads and deals and B2B email marketing. Stripo is best for designing responsive emails without code and agencies working across many email platforms.

Which is cheaper, Foreplay, HubSpot or Stripo?

Foreplay: There's no free plan. Paid plans start at $59/mo. HubSpot: There's a free plan, and paid plans start at From $800/mo. Stripo: There's a free plan, and paid plans start at $20/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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