Side-by-side comparison · Image, Logo & Design
Figma vs Ideogram vs Topaz Labs
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Pick it if: Marketers and small business owners who need graphics with words on them, fast.
Pick it if: Photographers, video editors and marketers who need to rescue small, noisy or old images and footage for print or a big screen.
Overview
| Attribute | Figma | Ideogram | Topaz Labs |
|---|---|---|---|
| In one line | The design tool product teams use, now able to turn a prompt into a working prototype. | Generates images that spell words correctly, so posters and ads come out readable. | Sharpen, denoise and upscale blurry photos and old video so they look like new. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $16/mo per full seat | $20/mo | $19/mo or $199/yr |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Figma | Ideogram | Topaz Labs |
|---|---|---|---|
| Overall rating | 4.1 | 4.1 | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 3.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Figma | Ideogram | Topaz Labs |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | No | Yes |
| Desktop app | Yes | No | Yes |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | No | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | No |
| Makes video | No | No | No |
| Writes code | Yes | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | Yes | Yes | No |
| Works in many languages | Yes | No | – |
| Capabilities score | 13/ 17 | 8/ 17 | 8/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Figma | Ideogram | Topaz Labs |
|---|---|---|---|
| Plans | Starter Free One person learning or sketching a first product. | Free Free Seeing whether it suits you. | Topaz for Web, Image $19/mo or $199/yr Occasional photo upscaling in the browser. |
ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | PlusOur pick $20/mo, or $15/mo billed yearly Most marketers and small businesses. | Gigapixel $29/mo or $149/yr People who mainly need images enlarged. | |
Organization $55/mo per full seat, billed yearly Companies with several teams. | Pro $60/mo, or $42/mo billed yearly Agencies and heavy ad testing. | Topaz PhotoOur pick $39/mo or $199/yr Photographers fixing noise, blur and size. | |
Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | Team $30/user/mo, or $20/user/mo billed yearly Small teams sharing one bill. | Topaz Video $59/mo or $299/yr Video editors upscaling and restoring footage. | |
Enterprise Custom Larger organisations. | Topaz Studio $69/mo or $399/yr Anyone working on both photos and video. | ||
Topaz Studio Pro $799/yr Businesses over $1M revenue and studios. | |||
| Which plan to pick | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. | Treat Free as a demo, not a plan, because everything you make is public. Plus covers a normal week of social and ad graphics. Only step up to Pro if you are testing many ad variations a day. | If you only fix photos, Topaz Photo on yearly billing is the sweet spot. Add video and Topaz Studio costs less than buying Photo and Video separately. The standard plans only cover businesses under $1M a year in revenue, so bigger companies need a Pro plan. |
Key features
| Attribute | Figma | Ideogram | Topaz Labs |
|---|---|---|---|
| Standout features |
|
|
|
Pros and cons
| Attribute | Figma | Ideogram | Topaz Labs |
|---|---|---|---|
| Pros |
|
|
|
| Cons |
|
|
|
Who each one is for
| Attribute | Figma | Ideogram | Topaz Labs |
|---|---|---|---|
| Best for |
|
|
|
| You'll find it used by |
|
|
|
Questions people ask
Which is better, Figma, Ideogram or Topaz Labs?
They tie on our overall rating (Figma 4.1/5, Ideogram 4.1/5 and Topaz Labs 3.7/5). Figma is best for website and app design and clickable prototypes. Ideogram is best for posters and ad creatives and quote and announcement graphics. Topaz Labs is best for enlarging small photos for print or billboards and cleaning up grainy low-light and event photos.
Which is cheaper, Figma, Ideogram or Topaz Labs?
Figma: There's a free plan, and paid plans start at $16/mo per full seat. Ideogram: There's a free plan, and paid plans start at $20/mo. Topaz Labs: There's no free plan. Paid plans start at $19/mo or $199/yr.
Which is easier to use, Figma, Ideogram or Topaz Labs?
Ideogram rates highest for ease of use in our scores. Marketers and small business owners who need graphics with words on them, fast.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
Swap in another tool
More tools from Image, Logo & Design in the library.
