Side-by-side comparison · Image, Logo & Design
Figma vs Ideogram vs Nano Banana
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Figma
4.1Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Ideogram
4.0Pick it if: Marketers and small business owners who need graphics with words on them, fast.
Nano Banana
4.6Pick it if: Marketers, store owners and creators who need realistic images and edits that stay true to the original person or product.
Overview
| Attribute | Figma | Ideogram | Nano Banana |
|---|---|---|---|
| In one line | The design tool product teams use, now able to turn a prompt into a working prototype. | Generates images that spell words correctly, so posters and ads come out readable. | Google's image model. Describe an edit and it keeps faces and products looking the same. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $16/mo per full seat | $20/mo | $19.99/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Figma | Ideogram | Nano Banana |
|---|---|---|---|
| Overall rating | 4.1 | 4.0 | 4.6Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.5 | 4.5 |
| FeaturesHow much it can do, and how well the pieces fit together. | 5.0 | 3.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 5.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Figma | Ideogram | Nano Banana |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | No | Yes |
| Desktop app | Yes | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | No |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | No | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | No | No | No |
| Writes code | Yes | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | Yes | Yes | No |
| Works in many languages | Yes | No | Yes |
| Capabilities score | 13/ 17 | 8/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Figma | Ideogram | Nano Banana |
|---|---|---|---|
| Plans | Starter Free One person learning or sketching a first product. | Free Free Seeing whether it suits you. | Free (Gemini app and AI Studio) Free Trying it and occasional images. |
ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | PlusOur pick $20/mo, or $15/mo billed yearly Most marketers and small businesses. | Google AI ProOur pick $19.99/mo Marketers and creators making images every week. | |
Organization $55/mo per full seat, billed yearly Companies with several teams. | Pro $60/mo, or $42/mo billed yearly Agencies and heavy ad testing. | Google AI Ultra From $99.99/mo Heavy daily image and video makers. | |
Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | Team $30/user/mo, or $20/user/mo billed yearly Small teams sharing one bill. | Gemini API From $0.034 per image Developers and automated workflows. | |
Enterprise Custom Larger organisations. | |||
| Which plan to pick | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. | Treat Free as a demo, not a plan, because everything you make is public. Plus covers a normal week of social and ad graphics. Only step up to Pro if you are testing many ad variations a day. | Start free in the Gemini app to see if it suits your work. If you make images most weeks, Google AI Pro is the one to buy because it unlocks Nano Banana Pro and comes with Gemini, video credits and storage. Developers should use Nano Banana 2 on the API and save Pro for hero images. |
Key features
| Attribute | Figma | Ideogram | Nano Banana |
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Pros and cons
| Attribute | Figma | Ideogram | Nano Banana |
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Who each one is for
| Attribute | Figma | Ideogram | Nano Banana |
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How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.
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