Side-by-side comparison · Image, Logo & Design
Figma vs Ideogram vs Krea
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Pick it if: Marketers and small business owners who need graphics with words on them, fast.
Pick it if: Designers, creative teams and hands-on marketers who want fast, controllable image making with many models.
Overview
| Attribute | Figma | Ideogram | Krea |
|---|---|---|---|
| In one line | The design tool product teams use, now able to turn a prompt into a working prototype. | Generates images that spell words correctly, so posters and ads come out readable. | Real-time image generation, an upscaler and dozens of AI models in one creative studio. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $16/mo per full seat | $20/mo | $9/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Figma | Ideogram | Krea |
|---|---|---|---|
| Overall rating | 4.1 | 4.1 | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Figma | Ideogram | Krea |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | No | Yes |
| Desktop app | Yes | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | No | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | No | No | Yes |
| Writes code | Yes | No | No |
| Runs agents or automations | No | No | Yes |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | No | No |
| Capabilities score | 13/ 17 | 8/ 17 | 12/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Figma | Ideogram | Krea |
|---|---|---|---|
| Plans | Starter Free One person learning or sketching a first product. | Free Free Seeing whether it suits you. | Free Free Learning the tools. |
ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | PlusOur pick $20/mo, or $15/mo billed yearly Most marketers and small businesses. | Basic $9/mo, or $5/mo billed yearly Light personal or freelance use. | |
Organization $55/mo per full seat, billed yearly Companies with several teams. | Pro $60/mo, or $42/mo billed yearly Agencies and heavy ad testing. | ProOur pick $35/mo, or $21/mo billed yearly Designers and marketers generating most days. | |
Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | Team $30/user/mo, or $20/user/mo billed yearly Small teams sharing one bill. | Max $105/mo, or $63/mo billed yearly Heavy users and video work. | |
Enterprise Custom Larger organisations. | Business $200/mo, or $160/mo billed yearly Creative teams of up to 50. | ||
Enterprise Custom Large studios and brands. | |||
| Which plan to pick | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. | Treat Free as a demo, not a plan, because everything you make is public. Plus covers a normal week of social and ad graphics. Only step up to Pro if you are testing many ad variations a day. | Basic on yearly billing is one of the cheapest ways into a full AI studio with a commercial licence. Pro is the plan for anyone using it weekly, because it unlocks every model. Watch the compute meter on video and premium models in your first month. |
Key features
Pros and cons
| Attribute | Figma | Ideogram | Krea |
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Who each one is for
| Attribute | Figma | Ideogram | Krea |
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Questions people ask
Which is better, Figma, Ideogram or Krea?
They tie on our overall rating (Figma 4.1/5, Ideogram 4.1/5 and Krea 3.9/5). Figma is best for website and app design and clickable prototypes. Ideogram is best for posters and ad creatives and quote and announcement graphics. Krea is best for sketching ideas and seeing them rendered live and upscaling and enhancing images.
Which is cheaper, Figma, Ideogram or Krea?
Figma: There's a free plan, and paid plans start at $16/mo per full seat. Ideogram: There's a free plan, and paid plans start at $20/mo. Krea: There's a free plan, and paid plans start at $9/mo.
Which is easier to use, Figma, Ideogram or Krea?
Ideogram rates highest for ease of use in our scores. Marketers and small business owners who need graphics with words on them, fast.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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