Side-by-side comparison · Website & App Builders
Figma Make vs Shopify vs Squarespace
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Designers, product teams and founders who already design in Figma and want their designs to work like a real app.
Pick it if: Anyone selling physical or digital products online, from first-time sellers to established brands.
Pick it if: Small businesses, creatives and service providers who want a professional-looking website they can run themselves.
Overview
| Attribute | Figma Make | Shopify | Squarespace |
|---|---|---|---|
| In one line | Figma's AI builder that turns a prompt or your Figma design into a working app or site. | Online store platform with an AI assistant, Sidekick, that helps you build and run it. | Website builder with polished templates and an AI that drafts your whole site for you. |
| Pricing model | Freemium | Paid | Paid |
| Starting price | $16/mo per Full seat | $29/mo | $19/mo |
| Free plan | Yes | No | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Figma Make | Shopify | Squarespace |
|---|---|---|---|
| Overall rating | 3.9 | 4.4Winner | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Figma Make | Shopify | Squarespace |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | No |
| Mobile app | No | Yes | Yes |
| Desktop app | Yes | – | No |
| Browser extension | No | – | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | – |
| Makes images | Yes | Yes | Yes |
| Makes video | No | No | No |
| Writes code | Yes | Yes | No |
| Runs agents or automations | Yes | Yes | No |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 13/ 17 | 12/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Figma Make | Shopify | Squarespace |
|---|---|---|---|
| Plans | Starter Free Trying Make on a small idea. | BasicOur pick $29/mo billed yearly, or $39 monthly New and solo sellers. | Basic $19/mo billed yearly, or $25 monthly A simple site for a service business. |
ProfessionalOur pick $16/mo per Full seat Freelancers and small teams building with Make regularly. | Grow $79/mo billed yearly, or $105 monthly Small teams with steady sales. | CoreOur pick $29/mo billed yearly, or $39 monthly Most small businesses, especially if you sell anything. | |
Organization $55/mo per Full seat, billed yearly Larger companies with several design teams. | Advanced $299/mo billed yearly, or $399 monthly Bigger stores selling internationally. | Plus $49/mo billed yearly, or $65 monthly Growing online stores. | |
Enterprise $90/mo per Full seat, billed yearly Big organisations with strict security needs. | Plus From $2,300/mo High-volume and complex businesses. | Advanced $99/mo billed yearly, or $139 monthly Bigger stores and membership businesses. | |
| Which plan to pick | Try it free first, but expect to run out of credits quickly. If you design in Figma most days, a Professional Full seat is the one to get. Extra credits can be bought pay-as-you-go if a big project needs them. | Start on Basic; Sidekick and the core store are the same on every plan. Move to Grow when you add staff or your monthly sales are high enough that its lower card rates cover the price difference. | Use the 14-day trial to build your site with Blueprint before paying. Pick Core if you'll sell anything, since Basic charges a 2% fee on sales. Pay yearly to save around a quarter and get a free domain for the first year. |
Key features
| Attribute | Figma Make | Shopify | Squarespace |
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Pros and cons
| Attribute | Figma Make | Shopify | Squarespace |
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Who each one is for
| Attribute | Figma Make | Shopify | Squarespace |
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Questions people ask
Which is better, Figma Make, Shopify or Squarespace?
Shopify scores highest overall in our ratings (Figma Make 3.9/5, Shopify 4.4/5 and Squarespace 4.1/5). Figma Make is best for turning a Figma design into a working prototype and testing an app idea with real users. Shopify is best for launching an online store and running products, orders and stock in one place. Squarespace is best for professional sites for service businesses and portfolios for creatives and photographers.
Which is cheaper, Figma Make, Shopify or Squarespace?
Figma Make: There's a free plan, and paid plans start at $16/mo per Full seat. Shopify: There's no free plan. Paid plans start at $29/mo. Squarespace: There's no free plan. Paid plans start at $19/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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