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Side-by-side comparison · Video & Audio

ElevenLabs vs HeyGen vs InVideo AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

ElevenLabs

4.6

From $6/mo

HeyGen

4.1

From $29/mo

InVideo AI

3.4

From $20/seat/mo

Comparing 3 tools, the maximum.

At a glance

Best overallBest value

Pick it if: Anyone who needs narration, voiceovers or spoken audio without hiring voice talent or a studio.

Pick it if: Founders, marketers and trainers who need lots of on-camera video but hate filming.

Pick it if: Small businesses and creators who need a steady stream of explainer and social videos without editing skills.

Overview

AttributeElevenLabsHeyGenInVideo AI
In one lineLifelike AI voiceovers, dubbing and audiobooks from text, in thousands of voices.Type a script and a lifelike presenter reads it on camera, in your voice or any language.Describe a video and its AI agent writes, finds footage, narrates and edits a first cut.
Pricing modelFreemiumFreemiumFreemium
Starting price$6/mo$29/mo$20/seat/mo
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeElevenLabsHeyGenInVideo AI
Overall rating4.6Winner4.13.4
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.5
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
4.5
Output qualityHow good the results are before you fix them.
5.0
4.0
3.0
Value for moneyWhat you get for the price, including the free plan.
4.5
3.5
2.5
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
3.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeElevenLabsHeyGenInVideo AI
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes Yes
Desktop app– No No
Browser extension Yes No No
API access Yes Yes No
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images No Yes Yes
Makes images No No Yes
Makes video No Yes Yes
Writes code No No No
Runs agents or automations Yes Yes Yes
Learns your brand or style Yes Yes–
Works in many languages Yes Yes Yes
Capabilities score11/ 1712/ 1711/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeElevenLabsHeyGenInVideo AI
Plans

Free

Free

Trying voices and personal projects.

Free

Free

Testing an avatar and the translation feature.

Free

Free

Testing whether the agent's style suits you.

Starter

$6/mo, or $5/mo billed yearly

Occasional voiceovers you'll publish.

CreatorOur pick

$29/mo, or $24/mo billed yearly

Solo founders and marketers publishing regularly.

Starter

$20/seat/mo, or $10/seat/mo billed yearly

A few short videos a month.

CreatorOur pick

$22/mo, or $18/mo billed yearly

Anyone producing audio every week.

Pro

From $49/mo

Heavier users who want 4K and flexible usage.

PlusOur pick

$60/seat/mo, or $30/seat/mo billed yearly

Anyone making video every week.

Pro

$99/mo, or $83/mo billed yearly

High volume and API work.

Business

$149/mo

Teams with several presenters.

Max

$150/seat/mo, or $75/seat/mo billed yearly

Heavy users and small teams.

Scale

$299/mo, or $249/mo billed yearly

Small teams and products built on voice.

Enterprise

Custom

Large companies producing video across departments.

Enterprise

Custom

Companies that need security and legal cover.

Enterprise

Custom

Large or regulated organisations.

Which plan to pickStarter at $6 is enough for occasional voiceovers with a commercial licence. Most creators land on Creator at $22 for the professional voice clone and more minutes. Pro and Scale are for teams or anyone building products on the API.Creator covers most solo founders and marketers: no watermark, your own avatar and 30-minute videos. Move to Business only when you need SSO, more than one custom avatar or a team sharing the account.Use the free credits first, then pay for Plus month to month until you know how many credits a video really takes you. Only switch to yearly once your usage is steady, because refunds are refused after you've used any credits.

Key features

AttributeElevenLabsHeyGenInVideo AI
Standout features
  • Text to speech
  • Voice cloning
  • Dubbing
  • Studio
  • Conversational agents
  • Sound effects and music
  • Digital twin
  • Video translation
  • Stock avatars
  • Photo avatars
  • Templates and brand kit
  • API
  • Agent Two
  • Stock plus generated clips
  • Voiceover and captions
  • Edit by typing
  • Timeline editor
  • Claude and ChatGPT connection

Pros and cons

AttributeElevenLabsHeyGenInVideo AI
Pros
  • Voices are the most natural available and need the least editing
  • Voice cloning is quick and included on cheap plans
  • Clear commercial licence from the Starter plan
  • Fast generation and a reliable API
  • Dubbing, agents, music and effects in one account
  • Digital twins and translation are the best in the category for short clips
  • You can learn it in an afternoon
  • Big library of stock avatars, voices and templates
  • API and Zapier make personalised video at scale possible
  • Goes from a one-line idea to a complete edited video
  • Stock footage and several top video models under one subscription
  • Changes can be made by typing instead of editing
  • Free manual editor for fixing things yourself
  • Works with Claude and ChatGPT through MCP
Cons
  • Credits run out faster than you expect once you dub or use the top model
  • Audio only; you'll need another tool for anything on screen
  • Names and acronyms sometimes need manual pronunciation fixes
  • Free plan is personal use only
  • Free plan is only enough for a test
  • Credits make the real cost hard to predict, especially for longer videos
  • Avatars look less natural the longer they talk
  • Your own avatar needs good lighting and a careful recording to look right
  • Credits run out fast, including on failed or discarded attempts, and don't roll over
  • Refunds are refused once any credits are used, and billing complaints are common
  • Stock footage often doesn't match the script and needs replacing
  • The agent can ignore instructions or repeat clips, wasting more credits
  • Renders can stall, and pricing has changed several times in a year

Who each one is for

AttributeElevenLabsHeyGenInVideo AI
Best for
  • Video voiceovers
  • Cloning your own voice
  • Dubbing into other languages
  • Audiobooks and podcasts
  • Explainer and product videos
  • Translating your videos
  • Personalised sales videos
  • Training content at scale
  • Faceless YouTube and explainer videos
  • Turning a blog post or script into a video
  • Quick social ads and promos
  • First drafts you finish in an editor
You'll find it used by
  • Content creators
  • Marketers
  • Podcasters
  • Developers
  • Founders
  • Marketers
  • Sales teams
  • Trainers
  • YouTube creators
  • Small businesses
  • Social media managers
  • Marketers

Questions people ask

Which is better, ElevenLabs, HeyGen or InVideo AI?

ElevenLabs scores highest overall in our ratings (ElevenLabs 4.6/5, HeyGen 4.1/5 and InVideo AI 3.4/5). ElevenLabs is best for video voiceovers and cloning your own voice. HeyGen is best for explainer and product videos and translating your videos. InVideo AI is best for Faceless YouTube and explainer videos and turning a blog post or script into a video.

Which is cheaper, ElevenLabs, HeyGen or InVideo AI?

ElevenLabs: There's a free plan, and paid plans start at $6/mo. HeyGen: There's a free plan, and paid plans start at $29/mo. InVideo AI: There's a free plan, and paid plans start at $20/seat/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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