Side-by-side comparison · Video & Audio
ElevenLabs vs Google Flow Music vs Grok Imagine
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Anyone who needs narration, voiceovers or spoken audio without hiring voice talent or a studio.
Pick it if: Creators and small businesses who want custom songs, jingles or background music, and hobbyists who just want to make music.
Pick it if: X users and social creators who already pay for Grok and want quick images and short clips.
Overview
| Attribute | ElevenLabs | Google Flow Music | Grok Imagine |
|---|---|---|---|
| In one line | Lifelike AI voiceovers, dubbing and audiobooks from text, in thousands of voices. | Google's AI music studio: chat to make full songs, edit them, and make a music video. | Grok's image and video maker: turn a prompt or photo into a short clip with sound. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $6/mo | $0 | $8/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | ElevenLabs | Google Flow Music | Grok Imagine |
|---|---|---|---|
| Overall rating | 4.6Winner | 4.3 | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 3.5 |
| Output qualityHow good the results are before you fix them. | 5.0 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | ElevenLabs | Google Flow Music | Grok Imagine |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | Yes | Yes |
| Desktop app | – | No | No |
| Browser extension | Yes | No | No |
| API access | Yes | No | Yes |
| Teams & business | |||
| Team workspace | Yes | No | Yes |
| Enterprise plan or SSO | Yes | No | No |
| Connects to other apps | Yes | No | No |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | No | – | Yes |
| Makes images | No | Yes | Yes |
| Makes video | No | Yes | Yes |
| Writes code | No | Yes | No |
| Runs agents or automations | Yes | No | No |
| Learns your brand or style | Yes | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 11/ 17 | 7/ 17 | 8/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | ElevenLabs | Google Flow Music | Grok Imagine |
|---|---|---|---|
| Plans | Free Free Trying voices and personal projects. | Free $0 Trying it and making the odd song. | Plus $8/mo Trying Imagine alongside X Premium. |
Starter $6/mo, or $5/mo billed yearly Occasional voiceovers you'll publish. | StarterOur pick $6/mo Creators who need music every week. | PremiumOur pick $30/mo People making images and clips most weeks. | |
CreatorOur pick $22/mo, or $18/mo billed yearly Anyone producing audio every week. | Plus $18/mo Heavy users and music videos. | Super $100/mo Heavy video users. | |
Pro $99/mo, or $83/mo billed yearly High volume and API work. | Member $48/mo Musicians who live in it. | Ultra $200/mo Power users generating all day. | |
Scale $299/mo, or $249/mo billed yearly Small teams and products built on voice. | |||
Enterprise Custom Large or regulated organisations. | |||
| Which plan to pick | Starter at $6 is enough for occasional voiceovers with a commercial licence. Most creators land on Creator at $22 for the professional voice clone and more minutes. Pro and Scale are for teams or anyone building products on the API. | Start on Free, since the daily credits go a long way for background music. Starter is cheap enough to take once you're making music every week. Yearly billing saves about 25%. | If you already pay for Grok Premium, use what you have. Don't buy Grok just for Imagine. A dedicated video tool like Kling or Hailuo gives better clips for the money. |
Key features
| Attribute | ElevenLabs | Google Flow Music | Grok Imagine |
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Pros and cons
| Attribute | ElevenLabs | Google Flow Music | Grok Imagine |
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Who each one is for
| Attribute | ElevenLabs | Google Flow Music | Grok Imagine |
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Questions people ask
Which is better, ElevenLabs, Google Flow Music or Grok Imagine?
ElevenLabs scores highest overall in our ratings (ElevenLabs 4.6/5, Google Flow Music 4.3/5 and Grok Imagine 3.9/5). ElevenLabs is best for video voiceovers and cloning your own voice. Google Flow Music is best for custom background music for videos and jingles and short brand songs. Grok Imagine is best for animating a photo for a social post and quick memes and reaction clips.
Which is cheaper, ElevenLabs, Google Flow Music or Grok Imagine?
ElevenLabs: There's a free plan, and paid plans start at $6/mo. Google Flow Music: There's a free plan, and paid plans start at $0. Grok Imagine: There's no free plan. Paid plans start at $8/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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