Side-by-side comparison · Website & App Builders
Durable vs Shopify vs Wix
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Sole traders and small local service businesses that want a website and simple customer tools live the same day.
Pick it if: Anyone selling physical or digital products online, from first-time sellers to established brands.
Pick it if: Small business owners and sole traders who want a site with bookings, payments and email without hiring a developer.
Overview
| Attribute | Durable | Shopify | Wix |
|---|---|---|---|
| In one line | Builds a small-business website in a minute, with a CRM, bookings and payments built in. | Online store platform with an AI assistant, Sidekick, that helps you build and run it. | Website builder that drafts your site from a prompt, with booking, shop and email tools. |
| Pricing model | Freemium | Paid | Freemium |
| Starting price | $25/mo | $29/mo | $17/mo |
| Free plan | Yes | No | Yes |
| Works with Claude Code | No | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Durable | Shopify | Wix |
|---|---|---|---|
| Overall rating | 4.0 | 4.4Winner | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 5.0 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 3.5 | 5.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 3.0 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.5 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Durable | Shopify | Wix |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | – | – | No |
| Browser extension | – | – | – |
| API access | – | Yes | Yes |
| Teams & business | |||
| Team workspace | – | Yes | Yes |
| Enterprise plan or SSO | – | Yes | Yes |
| Connects to other apps | – | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | Yes | – |
| Understands images | – | Yes | – |
| Makes images | Yes | Yes | Yes |
| Makes video | No | No | – |
| Writes code | No | Yes | No |
| Runs agents or automations | – | Yes | Yes |
| Learns your brand or style | Yes | Yes | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 5/ 17 | 12/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Durable | Shopify | Wix |
|---|---|---|---|
| Plans | Free Free Seeing what your site would look like. | BasicOur pick $29/mo billed yearly, or $39 monthly New and solo sellers. | Free Free Trying the builder before paying. |
LaunchOur pick $25/mo, or about $22/mo billed yearly Most small businesses going live. | Grow $79/mo billed yearly, or $105 monthly Small teams with steady sales. | Light $17/mo billed yearly A simple brochure site on your own domain. | |
Grow $49/mo, or about $41/mo billed yearly Busier businesses using the AI tools a lot. | Advanced $299/mo billed yearly, or $399 monthly Bigger stores selling internationally. | CoreOur pick $29/mo billed yearly Small businesses taking bookings or payments. | |
Plus From $2,300/mo High-volume and complex businesses. | Business $39/mo billed yearly Shops and service businesses selling regularly. | ||
Business Elite $159/mo billed yearly Larger stores and teams. | |||
| Which plan to pick | Build on Free to see if you like the result, then move to Launch to go live on your own domain. Grow is only worth it if you have lots of customers or use the AI marketing tools heavily. | Start on Basic; Sidekick and the core store are the same on every plan. Move to Grow when you add staff or your monthly sales are high enough that its lower card rates cover the price difference. | Most businesses should start on Core, the cheapest plan that takes payments and bookings. Light only suits a plain information site. Prices vary by country, so check what Wix shows you at checkout and note the renewal date. |
Key features
| Attribute | Durable | Shopify | Wix |
|---|---|---|---|
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Pros and cons
| Attribute | Durable | Shopify | Wix |
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Who each one is for
| Attribute | Durable | Shopify | Wix |
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Questions people ask
Which is better, Durable, Shopify or Wix?
Shopify scores highest overall in our ratings (Durable 4.0/5, Shopify 4.4/5 and Wix 3.8/5). Durable is best for A website for a local service business in minutes and online bookings from your site. Shopify is best for launching an online store and running products, orders and stock in one place. Wix is best for service business sites with online booking and small online shops.
Which is cheaper, Durable, Shopify or Wix?
Durable: There's a free plan, and paid plans start at $25/mo. Shopify: There's no free plan. Paid plans start at $29/mo. Wix: There's a free plan, and paid plans start at $17/mo.
Which is easier to use, Durable, Shopify or Wix?
Durable rates highest for ease of use in our scores. Sole traders and small local service businesses that want a website and simple customer tools live the same day.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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