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Side-by-side comparison · SEO & Analytics

DataForSEO vs Frase vs SE Ranking

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

DataForSEO

4.0

From From $50 top-up

Frase

4.0

From $49/mo

Best overall

SE Ranking

4.1

From $129/mo

Comparing 3 tools, the maximum.

At a glance

Best value

Pick it if: Anyone using Claude Code or building their own tools who wants real SEO data without a big monthly plan.

Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.

Best overall

Pick it if: Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.

SE Ranking scores highest overall, but DataForSEO gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeDataForSEOFraseSE Ranking
In one lineRaw search, keyword and backlink data you pay for by the query, built for AI agents.Researches, briefs and drafts SEO articles, and tracks if AI search cites you.A cheaper all-in-one SEO tool that also tracks your brand in AI search answers.
Pricing modelPaidPaidPaid
Starting priceFrom $50 top-up$49/mo$129/mo
Free plan No No No
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeDataForSEOFraseSE Ranking
Overall rating4.04.04.1Winner
Ease of useHow quickly someone non-technical gets value from it.
2.5
4.0
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
4.5
Output qualityHow good the results are before you fix them.
4.0
3.5
3.5
Value for moneyWhat you get for the price, including the free plan.
5.0
4.0
4.5
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeDataForSEOFraseSE Ranking
Access & platform
Free plan No No No
Mobile app No– No
Desktop app No– No
Browser extension No– Yes
API access Yes Yes Yes
Teams & business
Team workspace– Yes Yes
Enterprise plan or SSO No Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files No– No
Understands images No––
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations No Yes No
Learns your brand or style No Yes–
Works in many languages Yes Yes Yes
Capabilities score3/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeDataForSEOFraseSE Ranking
Plans

Pay as you goOur pick

From $50 top-up

Anyone who wants real data in Claude Code without a subscription.

Starter

$49/mo, or $39/mo billed yearly

One person writing a few articles a month.

CoreOur pick

$129/mo, or $103.20/mo billed yearly

Small businesses and freelancers.

ProfessionalOur pick

$129/mo, or $103/mo billed yearly

Small teams publishing weekly.

Growth

$279/mo, or $223.20/mo billed yearly

Agencies and teams with many sites.

Scale

$299/mo, or $239/mo billed yearly

Agencies running several sites.

Enterprise

Custom

Large teams.

Enterprise

Custom

Large teams needing white-label and SSO.

Which plan to pickThere's only one way to pay. Use the $1 trial credit to test the MCP server, then top up $50 and set a daily limit of a dollar or two. Use the cheaper standard queue for bulk jobs and the live mode only when you need an answer now.Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying.Start the 14-day free trial. Core covers most small businesses and freelancers, and paying yearly saves 20%. Agencies should look at Growth plus the $69 a month Agency Pack for white-label reports and client seats.

Key features

AttributeDataForSEOFraseSE Ranking
Standout features
  • SERP API
  • Keywords Data
  • DataForSEO Labs
  • Backlinks API
  • MCP server
  • Spend controls
  • Search result research and briefs
  • AI drafting in your voice
  • Content scoring
  • Content Guard
  • AI visibility tracking
  • API, MCP and CLI
  • Daily rank tracking
  • Keyword and competitor research
  • Website audit
  • AI visibility
  • Content tools
  • API and MCP

Pros and cons

AttributeDataForSEOFraseSE Ranking
Pros
  • Costs cents per lookup with no monthly fee
  • Official MCP server works well with Claude Code
  • Covers search results, keywords, backlinks and more in one account
  • Balance never expires and spending limits protect you
  • Live results for any location, including Australian cities
  • Fast, thorough content briefs
  • Cheaper than Clearscope and Surfer at the entry level
  • Covers Google and AI search in one tool
  • API, MCP and CLI on every plan
  • Much cheaper than Ahrefs or Semrush for similar features
  • AI visibility tracking on every plan
  • API and MCP access included
  • Strong white-label reports for agencies
  • 14-day trial without a card
Cons
  • No friendly dashboard; you need Claude Code or a developer to use it
  • Per-request pricing is confusing until you've used it for a while
  • Keyword difficulty and traffic estimates are less polished than Ahrefs
  • No real free plan, just a $1 trial credit
  • AI drafts need editing to sound human and be accurate
  • Starter limits are tight
  • Rebuilt in 2026, so the newer features have little track record
  • Past complaints about slow replies on billing issues
  • Smaller keyword and backlink data than the biggest suites
  • Extra seats, keywords and locations cost more
  • No cheap entry plan any more
  • Deeper AI tracking in SE Visible is a separate subscription

Who each one is for

AttributeDataForSEOFraseSE Ranking
Best for
  • SEO research from Claude Code
  • Keyword volumes on demand
  • Live search result checks
  • Backlink data for custom reports
  • Building SEO content briefs fast
  • Drafting articles from a brief
  • Answering the questions searchers ask
  • Tracking citations in AI search
  • Daily rank tracking on a budget
  • Agencies needing white-label client reports
  • Tracking your brand in AI answers alongside Google
  • All-round SEO for small businesses
You'll find it used by
  • Claude Code users
  • Developers
  • Agencies
  • SEO tool builders
  • Content marketers
  • SEO freelancers
  • Agencies
  • Small business owners
  • B2B software teams
  • Agencies
  • Freelancers
  • Small businesses
  • In-house marketers

Questions people ask

Which is better, DataForSEO, Frase or SE Ranking?

SE Ranking scores highest overall in our ratings (DataForSEO 4.0/5, Frase 4.0/5 and SE Ranking 4.1/5). DataForSEO is best for SEO research from Claude Code and keyword volumes on demand. Frase is best for Building SEO content briefs fast and drafting articles from a brief. SE Ranking is best for daily rank tracking on a budget and agencies needing white-label client reports.

Which is cheaper, DataForSEO, Frase or SE Ranking?

DataForSEO: There's no free plan. Paid plans start at From $50 top-up. Frase: There's no free plan. Paid plans start at $49/mo. SE Ranking: There's no free plan. Paid plans start at $129/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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