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Side-by-side comparison · Sales & Customer Support

Close vs Hyperbound vs Instantly

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Close

4.1

From $9/user/mo

Hyperbound

4.1

Free to start

Instantly

3.9

From $47/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Small sales teams and solo sellers who call and email a lot of leads and want it all in one tool.

Easiest to use

Pick it if: Sales managers and sales training teams onboarding and coaching reps on calls.

Pick it if: Founders, agencies and small sales teams who send cold email to find new customers and want it to reach the inbox.

Overview

AttributeCloseHyperboundInstantly
In one lineSales CRM with calling, texting and email built in, plus an AI agent that calls leads.AI sales role-play: practise cold calls and objections with realistic AI buyers.Sends cold email at scale from many inboxes, warms them up, and finds leads to email.
Pricing modelPaidFreemiumPaid
Starting price$9/user/moFree$47/mo
Free plan No Yes No
Works with Claude Code Yes No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeCloseHyperboundInstantly
Overall rating4.14.13.9
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.0
4.5
Output qualityHow good the results are before you fix them.
4.0
4.5
3.5
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeCloseHyperboundInstantly
Access & platform
Free plan No Yes No
Mobile app Yes––
Desktop app Yes––
Browser extension No Yes–
API access Yes– Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO No Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes––
Understands images–––
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations Yes Yes Yes
Learns your brand or style No– No
Works in many languages No––
Capabilities score7/ 176/ 175/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeCloseHyperboundInstantly
Plans

Solo

$9/user/mo billed yearly, or $19 monthly

One person selling on their own.

Free

Free

Trying AI role-play with a few reps.

GrowthOur pick

$47/mo, or $37.60/mo billed yearly

Founders starting cold email.

Essentials

$35/user/mo billed yearly, or $49 monthly

Small teams sharing leads.

PracticeOur pick

Custom per user

Teams that want reps rehearsing on AI.

Growth Credits

$47/mo, or $37.60/mo billed yearly

Anyone who needs leads to email.

GrowthOur pick

$99/user/mo billed yearly, or $109 monthly

Teams that want follow-ups and AI on autopilot.

Perform

Custom per user

Teams that also want real calls scored and coached.

Starter bundle

$94/mo, or $85/mo billed yearly

Small teams who want sending, leads and AI together.

Scale

$139/user/mo billed yearly, or $149 monthly

High-volume calling teams.

Hypergrowth

$107/mo, or $85.58/mo billed yearly

Teams sending at real volume.

Scale bundle

$194/mo, or $175/mo billed yearly

Teams that want AI to handle replies too.

Light Speed

$358/mo, or $286.30/mo billed yearly

Agencies sending for many clients.

Which plan to pickTake the 14-day trial, which needs no card. Solo is a bargain if you sell alone and follow up by hand. Growth is where Close earns its price, because that's where automated follow-ups, the power dialer and Chloe in workflows start. Budget a little extra each month for call minutes.Run the free role-plays with two or three reps first. If they keep using them, Practice covers rehearsal; only pay for Perform if you do not already have Gong or another call recorder.If you already have a lead list, Growth is all you need to start. If you need leads too, compare Growth plus Growth Credits with the Starter bundle, which adds the AI Sales Agent for about the same money. Agencies sending for clients usually end up on Hypergrowth or Light Speed.

Key features

AttributeCloseHyperboundInstantly
Standout features
  • Built-in calling and texting
  • Chloe AI agent
  • Power and predictive dialers
  • Email and text sequences
  • Two-way email sync
  • AI summaries
  • AI buyer role-plays
  • Custom personas
  • Scorecards
  • Real call scoring
  • Manager dashboards
  • Unlimited inboxes and warmup
  • Sequences
  • Lead database
  • Unibox
  • AI agents
  • Deliverability tools

Pros and cons

AttributeCloseHyperboundInstantly
Pros
  • Calling, texting and email built in, with everything logged
  • Solo plan is one of the cheapest proper CRMs around
  • Chloe can call and qualify leads without hiring a rep
  • Fast to learn compared with Salesforce or HubSpot
  • Official MCP connector for Claude
  • Very realistic AI buyers that react to what you say
  • Useful free plan with ready-made role-plays
  • Clear scoring that shows reps what to fix
  • Saves managers hours of live role-play
  • Unlimited inboxes and warmup on every sending plan
  • Easy to set up your first campaign
  • Lead database, sending and replies in one place
  • Cheaper than most rivals for high-volume sending
  • Public API for connecting to other tools
Cons
  • Calls and texts are billed on top of the plan
  • Automations and the power dialer need Growth, which is a big jump from Essentials
  • Chloe launched for US and Canadian numbers in English only
  • Less suited to marketing or businesses that rarely pick up the phone
  • No public pricing for team plans
  • Custom personas and scorecards take setup time
  • Built for sales teams, not individuals practising on their own
  • Leads and AI cost extra, so the real bill is often double the sending price
  • Billing complaints in reviews, including charges after cancelling
  • Some users report campaigns landing in spam despite good warmup scores
  • The pricing page is confusing, with sending, credits and bundles sold separately
  • Email only, so no LinkedIn steps like lemlist

Who each one is for

AttributeCloseHyperboundInstantly
Best for
  • Calling and texting leads straight from the CRM
  • Following up leads automatically by email and text
  • Having AI call and qualify new leads
  • Small inside sales teams and solo sellers
  • Practising cold calls before going live
  • Onboarding new sales reps faster
  • Drilling objection handling
  • Scoring calls against a scorecard
  • Sending cold email campaigns at volume
  • Keeping cold email out of spam with warmup
  • Agencies running outreach for several clients
  • Finding B2B leads and emailing them in one place
You'll find it used by
  • Small sales teams
  • Solo founders
  • Agencies
  • Inside sales reps
  • Sales development reps
  • Account executives
  • Sales managers
  • Sales enablement teams
  • Founders
  • Agencies
  • Sales teams
  • Freelancers
  • Recruiters

Questions people ask

Which is better, Close, Hyperbound or Instantly?

They tie on our overall rating (Close 4.1/5, Hyperbound 4.1/5 and Instantly 3.9/5). Close is best for calling and texting leads straight from the CRM and following up leads automatically by email and text. Hyperbound is best for practising cold calls before going live and onboarding new sales reps faster. Instantly is best for sending cold email campaigns at volume and keeping cold email out of spam with warmup.

Which is cheaper, Close, Hyperbound or Instantly?

Close: There's no free plan. Paid plans start at $9/user/mo. Hyperbound: It's free to use. Instantly: There's no free plan. Paid plans start at $47/mo.

Which is easier to use, Close, Hyperbound or Instantly?

Hyperbound rates highest for ease of use in our scores. Sales managers and sales training teams onboarding and coaching reps on calls.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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