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Side-by-side comparison · Image, Logo & Design

ChatGPT Images vs Midjourney vs Canva

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

ChatGPT Images

4.2

Free to start

Midjourney

4.1

Free to start

Best overall

Canva

4.5

From $144/yr for one person

Comparing 3 tools, the maximum.

At a glance

ChatGPT Images

4.2

Pick it if: Anyone who already uses ChatGPT and wants quick, accurate images without learning another tool.

Midjourney

4.1

Pick it if: Marketers, founders and creators who want imagery that doesn't look like generic stock.

Canva

4.5
Best overallBest value

Pick it if: Anyone who needs good-looking marketing material regularly and doesn't have a designer on call.

Overview

AttributeChatGPT ImagesMidjourneyCanva
In one lineMake and edit images inside ChatGPT by describing what you want, words included.Type a description and get striking, artful images that look nothing like stock photos.Make social posts, decks and flyers from templates, with AI that writes and edits for you.
Pricing modelFreemiumPaidFreemium
Starting priceFreeSee website$144/yr for one person
Free plan Yes No Yes
Works with Claude Code No No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeChatGPT ImagesMidjourneyCanva
Overall rating4.24.14.5Winner
Ease of useHow quickly someone non-technical gets value from it.
5.0
3.5
5.0
FeaturesHow much it can do, and how well the pieces fit together.
4.0
4.0
4.5
Output qualityHow good the results are before you fix them.
4.5
5.0
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
4.5
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.5
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeChatGPT ImagesMidjourneyCanva
Access & platform
Free plan Yes No Yes
Mobile app Yes No Yes
Desktop app Yes No Yes
Browser extension Yes No No
API access Yes No Yes
Teams & business
Team workspace Yes No Yes
Enterprise plan or SSO Yes No Yes
Connects to other apps Yes No Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images Yes Yes Yes
Makes video Yes Yes Yes
Writes code Yes No No
Runs agents or automations Yes No No
Learns your brand or style Yes Yes Yes
Works in many languages Yes No Yes
Capabilities score16/ 175/ 1713/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeChatGPT ImagesMidjourneyCanva
Plans

Free

Free

A few images a day.

Basic

See website

Trying it out and light monthly use.

Free

Free

Occasional posts and trying it out.

Go

See website

Light users who hit the free limits.

StandardOur pick

See website

Most marketers and creators.

ProOur pick

$144/yr for one person

Anyone making marketing material every week.

PlusOur pick

See website

Most marketers and business owners.

Pro

See website

Agencies and anyone doing client work.

Business

$250/yr per person

Teams who need shared brands and approvals.

Pro

See website

Heavy daily users.

Mega

See website

Heavy daily production.

Enterprise

Custom

Large organisations with security requirements.

Business

See website

Teams who need shared workspaces and admin.

Which plan to pickFree is enough to find out if the quality suits you. Plus is the one to buy if you make images most days, because the limits stop getting in the way and you get the whole assistant too. Pro is only for people living in ChatGPT all day.Standard is the sweet spot because relax mode means you never run out. Go to Pro if you make images for clients, since Basic and Standard publish everything you make to the public gallery. Yearly billing takes a chunk off every plan.Use Free until you find yourself fighting it, usually over the brand kit or background removal. Pro pays for itself the first time you skip a stock photo subscription. Business only makes sense once two or more people are working in the same brand.

Key features

AttributeChatGPT ImagesMidjourneyCanva
Standout features
  • Edit by conversation
  • Accurate text
  • Reference images
  • Thinking mode
  • Lives inside ChatGPT
  • API as gpt-image-2
  • Image quality
  • Style and character references
  • Web editor
  • Personalisation
  • Video
  • Stealth mode
  • Templates for everything
  • Brand Kit
  • Canva AI
  • Magic Resize
  • Docs, sheets and video
  • Claude connection

Pros and cons

AttributeChatGPT ImagesMidjourneyCanva
Pros
  • No learning curve: describe it, then describe the fix
  • Reliable text and faithful use of your logo and product photos
  • Included in every ChatGPT plan, including Free
  • Handles many languages well
  • Thinking mode makes complex layouts and infographics workable
  • Consistently the most attractive output of any generator
  • Style and character references keep a campaign looking like one set
  • Relax mode on Standard and above means unlimited generations
  • The editor handles extending and fixing parts of an image well
  • Nobody needs training to use it
  • The free plan is big enough to run a small business on
  • Brand Kit and Magic Resize save hours every week
  • Covers decks, documents and simple video as well as graphics
  • Works with Claude, so designs can start from a chat
Cons
  • Slower than dedicated generators
  • Free plan limits run out quickly on a busy day
  • Less distinctive artistic style than Midjourney
  • Limited fine control over composition compared with a design tool
  • No vector output
  • No free plan or trial
  • Text in images and exact layouts are unreliable
  • Your images are public unless you are on Pro or Mega
  • The learning curve is real if you want control rather than luck
  • No API or integrations with other tools
  • Template designs can look generic unless you customise them
  • Fine control over type and layout is limited next to Figma or Adobe
  • Built-in image generation is a step behind the dedicated generators
  • AI features burn through credits faster than you expect on Free

Who each one is for

AttributeChatGPT ImagesMidjourneyCanva
Best for
  • Mockups and signage with real text
  • Editing an image by describing changes
  • Social tiles and quick marketing visuals
  • Multilingual text in images
  • Hero images for websites
  • Brand and campaign visuals
  • Mood boards and concepts
  • Illustration styles
  • Social media posts and stories
  • Quick decks and one-pagers
  • Resizing one design for every channel
  • Simple logos and brand kits
You'll find it used by
  • Small business owners
  • Marketers
  • Product teams
  • Anyone on ChatGPT
  • Marketers
  • Brand designers
  • Founders
  • Content creators
  • Small business owners
  • Marketers
  • Social media managers
  • Teachers
  • Agencies

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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