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Side-by-side comparison · Image, Logo & Design

ChatGPT Images vs Midjourney vs Figma

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

ChatGPT Images

4.2

Free to start

Midjourney

4.1

Free to start

Figma

4.1

From $16/mo per full seat

Comparing 3 tools, the maximum.

At a glance

ChatGPT Images

4.2
Best overallEasiest to use

Pick it if: Anyone who already uses ChatGPT and wants quick, accurate images without learning another tool.

Midjourney

4.1

Pick it if: Marketers, founders and creators who want imagery that doesn't look like generic stock.

Figma

4.1

Pick it if: Founders and teams designing a website, app or product, or working closely with developers.

Overview

AttributeChatGPT ImagesMidjourneyFigma
In one lineMake and edit images inside ChatGPT by describing what you want, words included.Type a description and get striking, artful images that look nothing like stock photos.The design tool product teams use, now able to turn a prompt into a working prototype.
Pricing modelFreemiumPaidFreemium
Starting priceFreeSee website$16/mo per full seat
Free plan Yes No Yes
Works with Claude Code No No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeChatGPT ImagesMidjourneyFigma
Overall rating4.2Winner4.14.1
Ease of useHow quickly someone non-technical gets value from it.
5.0
3.5
3.0
FeaturesHow much it can do, and how well the pieces fit together.
4.0
4.0
5.0
Output qualityHow good the results are before you fix them.
4.5
5.0
4.5
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.5
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeChatGPT ImagesMidjourneyFigma
Access & platform
Free plan Yes No Yes
Mobile app Yes No Yes
Desktop app Yes No Yes
Browser extension Yes No No
API access Yes No Yes
Teams & business
Team workspace Yes No Yes
Enterprise plan or SSO Yes No Yes
Connects to other apps Yes No Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images Yes Yes Yes
Makes video Yes Yes No
Writes code Yes No Yes
Runs agents or automations Yes No No
Learns your brand or style Yes Yes Yes
Works in many languages Yes No Yes
Capabilities score16/ 175/ 1713/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeChatGPT ImagesMidjourneyFigma
Plans

Free

Free

A few images a day.

Basic

See website

Trying it out and light monthly use.

Starter

Free

One person learning or sketching a first product.

Go

See website

Light users who hit the free limits.

StandardOur pick

See website

Most marketers and creators.

ProfessionalOur pick

$16/mo per full seat

Small teams designing a real product.

PlusOur pick

See website

Most marketers and business owners.

Pro

See website

Agencies and anyone doing client work.

Organization

$55/mo per full seat, billed yearly

Companies with several teams.

Pro

See website

Heavy daily users.

Mega

See website

Heavy daily production.

Enterprise

$90/mo per full seat, billed yearly

Large organisations with security and governance needs.

Business

See website

Teams who need shared workspaces and admin.

Which plan to pickFree is enough to find out if the quality suits you. Plus is the one to buy if you make images most days, because the limits stop getting in the way and you get the whole assistant too. Pro is only for people living in ChatGPT all day.Standard is the sweet spot because relax mode means you never run out. Go to Pro if you make images for clients, since Basic and Standard publish everything you make to the public gallery. Yearly billing takes a chunk off every plan.Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses.

Key features

AttributeChatGPT ImagesMidjourneyFigma
Standout features
  • Edit by conversation
  • Accurate text
  • Reference images
  • Thinking mode
  • Lives inside ChatGPT
  • API as gpt-image-2
  • Image quality
  • Style and character references
  • Web editor
  • Personalisation
  • Video
  • Stealth mode
  • Real-time collaboration
  • Figma Make
  • Dev Mode
  • Claude Code connection
  • Design systems
  • FigJam and Slides

Pros and cons

AttributeChatGPT ImagesMidjourneyFigma
Pros
  • No learning curve: describe it, then describe the fix
  • Reliable text and faithful use of your logo and product photos
  • Included in every ChatGPT plan, including Free
  • Handles many languages well
  • Thinking mode makes complex layouts and infographics workable
  • Consistently the most attractive output of any generator
  • Style and character references keep a campaign looking like one set
  • Relax mode on Standard and above means unlimited generations
  • The editor handles extending and fixing parts of an image well
  • The industry standard, so designers and developers already know it
  • Collaboration is as easy as a Google Doc
  • Figma Make turns a brief into a testable prototype quickly
  • Official Claude Code connection for design-to-code
  • Starter plan is generous for a solo person
Cons
  • Slower than dedicated generators
  • Free plan limits run out quickly on a busy day
  • Less distinctive artistic style than Midjourney
  • Limited fine control over composition compared with a design tool
  • No vector output
  • No free plan or trial
  • Text in images and exact layouts are unreliable
  • Your images are public unless you are on Pro or Mega
  • The learning curve is real if you want control rather than luck
  • No API or integrations with other tools
  • Steep learning curve for anyone who is not a designer
  • Seat types and per-seat pricing are confusing for small teams
  • AI features and the Claude connection are tightly limited on the free plan
  • Overkill for social posts and flyers

Who each one is for

AttributeChatGPT ImagesMidjourneyFigma
Best for
  • Mockups and signage with real text
  • Editing an image by describing changes
  • Social tiles and quick marketing visuals
  • Multilingual text in images
  • Hero images for websites
  • Brand and campaign visuals
  • Mood boards and concepts
  • Illustration styles
  • Website and app design
  • Clickable prototypes
  • Handing designs to developers
  • Design systems and brand assets
You'll find it used by
  • Small business owners
  • Marketers
  • Product teams
  • Anyone on ChatGPT
  • Marketers
  • Brand designers
  • Founders
  • Content creators
  • Product teams
  • Founders
  • Developers
  • Agencies
  • UX designers

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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