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Side-by-side comparison · Image, Logo & Design

ChatGPT Images vs Ideogram vs Nano Banana

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

ChatGPT Images

4.2

Free to start

Ideogram

4.0

From $20/mo

Best overall

Nano Banana

4.6

From $19.99/mo

Comparing 3 tools, the maximum.

At a glance

ChatGPT Images

4.2
Easiest to use

Pick it if: Anyone who already uses ChatGPT and wants quick, accurate images without learning another tool.

Ideogram

4.0

Pick it if: Marketers and small business owners who need graphics with words on them, fast.

Nano Banana

4.6
Best overallBest value

Pick it if: Marketers, store owners and creators who need realistic images and edits that stay true to the original person or product.

Overview

AttributeChatGPT ImagesIdeogramNano Banana
In one lineMake and edit images inside ChatGPT by describing what you want, words included.Generates images that spell words correctly, so posters and ads come out readable.Google's image model. Describe an edit and it keeps faces and products looking the same.
Pricing modelFreemiumFreemiumFreemium
Starting priceFree$20/mo$19.99/mo
Free plan Yes Yes Yes
Works with Claude Code No No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeChatGPT ImagesIdeogramNano Banana
Overall rating4.24.04.6Winner
Ease of useHow quickly someone non-technical gets value from it.
5.0
4.5
4.5
FeaturesHow much it can do, and how well the pieces fit together.
4.0
3.5
4.5
Output qualityHow good the results are before you fix them.
4.5
4.0
5.0
Value for moneyWhat you get for the price, including the free plan.
4.0
4.0
4.5
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.0
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeChatGPT ImagesIdeogramNano Banana
Access & platform
Free plan Yes Yes Yes
Mobile app Yes No Yes
Desktop app Yes No No
Browser extension Yes No No
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes No
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes No Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images Yes Yes Yes
Makes video Yes No No
Writes code Yes No No
Runs agents or automations Yes No No
Learns your brand or style Yes Yes No
Works in many languages Yes No Yes
Capabilities score16/ 178/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeChatGPT ImagesIdeogramNano Banana
Plans

Free

Free

A few images a day.

Free

Free

Seeing whether it suits you.

Free (Gemini app and AI Studio)

Free

Trying it and occasional images.

Go

See website

Light users who hit the free limits.

PlusOur pick

$20/mo, or $15/mo billed yearly

Most marketers and small businesses.

Google AI ProOur pick

$19.99/mo

Marketers and creators making images every week.

PlusOur pick

See website

Most marketers and business owners.

Pro

$60/mo, or $42/mo billed yearly

Agencies and heavy ad testing.

Google AI Ultra

From $99.99/mo

Heavy daily image and video makers.

Pro

See website

Heavy daily users.

Team

$30/user/mo, or $20/user/mo billed yearly

Small teams sharing one bill.

Gemini API

From $0.034 per image

Developers and automated workflows.

Business

See website

Teams who need shared workspaces and admin.

Enterprise

Custom

Larger organisations.

Which plan to pickFree is enough to find out if the quality suits you. Plus is the one to buy if you make images most days, because the limits stop getting in the way and you get the whole assistant too. Pro is only for people living in ChatGPT all day.Treat Free as a demo, not a plan, because everything you make is public. Plus covers a normal week of social and ad graphics. Only step up to Pro if you are testing many ad variations a day.Start free in the Gemini app to see if it suits your work. If you make images most weeks, Google AI Pro is the one to buy because it unlocks Nano Banana Pro and comes with Gemini, video credits and storage. Developers should use Nano Banana 2 on the API and save Pro for hero images.

Key features

AttributeChatGPT ImagesIdeogramNano Banana
Standout features
  • Edit by conversation
  • Accurate text
  • Reference images
  • Thinking mode
  • Lives inside ChatGPT
  • API as gpt-image-2
  • Readable text
  • Magic Prompt
  • Canvas
  • Styles and colour palettes
  • Batch generation
  • API
  • Edit by describing
  • Consistent characters
  • Blend reference images
  • Sharp text and 4K
  • Grounded in Google Search
  • Gemini API

Pros and cons

AttributeChatGPT ImagesIdeogramNano Banana
Pros
  • No learning curve: describe it, then describe the fix
  • Reliable text and faithful use of your logo and product photos
  • Included in every ChatGPT plan, including Free
  • Handles many languages well
  • Thinking mode makes complex layouts and infographics workable
  • Best-in-class at getting words right on an image
  • Easy enough that a first-timer gets a usable poster in minutes
  • Plus is reasonably priced and keeps your work private
  • Styles and colour palettes make on-brand output easier
  • The best at editing a photo while keeping the person or product identical
  • Free to try in the Gemini app
  • Pro renders accurate text and up to 4K
  • Cheap, fast API with a half-price batch mode
  • Built into Canva, Photoshop and Higgsfield as well as Google's apps
Cons
  • Slower than dedicated generators
  • Free plan limits run out quickly on a busy day
  • Less distinctive artistic style than Midjourney
  • Limited fine control over composition compared with a design tool
  • No vector output
  • Free plan is tiny, public, and locked to Google, Apple or Microsoft sign-in
  • Artistic quality is a step behind Midjourney
  • No video and no mobile app
  • Credit-based, so heavy months can run dry
  • Less artistic flair than Midjourney
  • Free images carry a visible watermark, and every image has an invisible SynthID mark
  • Model names and plan limits change often
  • Safety filters can block harmless requests involving people

Who each one is for

AttributeChatGPT ImagesIdeogramNano Banana
Best for
  • Mockups and signage with real text
  • Editing an image by describing changes
  • Social tiles and quick marketing visuals
  • Multilingual text in images
  • Posters and ad creatives
  • Quote and announcement graphics
  • Logo concepts
  • Merch and t-shirt designs
  • Editing photos by describing the change
  • Product shots and lifestyle scenes
  • Consistent characters across images
  • Posters and graphics with readable text
You'll find it used by
  • Small business owners
  • Marketers
  • Product teams
  • Anyone on ChatGPT
  • Marketers
  • Small business owners
  • Social media managers
  • Merch sellers
  • Marketers
  • Ecommerce store owners
  • Content creators
  • Designers
  • Developers

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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