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Side-by-side comparison · Image, Logo & Design

ChatGPT Images vs Figma vs Topaz Labs

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

ChatGPT Images

4.2

Free to start

Figma

4.1

From $16/mo per full seat

Topaz Labs

3.7

From $19/mo or $199/yr

Comparing 3 tools, the maximum.

At a glance

Best overallEasiest to use

Pick it if: Anyone who already uses ChatGPT and wants quick, accurate images without learning another tool.

Pick it if: Founders and teams designing a website, app or product, or working closely with developers.

Pick it if: Photographers, video editors and marketers who need to rescue small, noisy or old images and footage for print or a big screen.

Overview

AttributeChatGPT ImagesFigmaTopaz Labs
In one lineMake and edit images inside ChatGPT by describing what you want, words included.The design tool product teams use, now able to turn a prompt into a working prototype.Sharpen, denoise and upscale blurry photos and old video so they look like new.
Pricing modelFreemiumFreemiumPaid
Starting priceFree$16/mo per full seat$19/mo or $199/yr
Free plan Yes Yes No
Works with Claude Code No Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeChatGPT ImagesFigmaTopaz Labs
Overall rating4.2Winner4.13.7
Ease of useHow quickly someone non-technical gets value from it.
5.0
3.0
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
5.0
4.5
Output qualityHow good the results are before you fix them.
4.5
4.5
4.5
Value for moneyWhat you get for the price, including the free plan.
4.0
4.0
3.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.0
3.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeChatGPT ImagesFigmaTopaz Labs
Access & platform
Free plan Yes Yes No
Mobile app Yes Yes Yes
Desktop app Yes Yes Yes
Browser extension Yes No No
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images Yes Yes No
Makes video Yes No No
Writes code Yes Yes No
Runs agents or automations Yes No No
Learns your brand or style Yes Yes No
Works in many languages Yes Yes–
Capabilities score16/ 1713/ 178/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeChatGPT ImagesFigmaTopaz Labs
Plans

Free

Free

A few images a day.

Starter

Free

One person learning or sketching a first product.

Topaz for Web, Image

$19/mo or $199/yr

Occasional photo upscaling in the browser.

Go

See website

Light users who hit the free limits.

ProfessionalOur pick

$16/mo per full seat

Small teams designing a real product.

Gigapixel

$29/mo or $149/yr

People who mainly need images enlarged.

PlusOur pick

See website

Most marketers and business owners.

Organization

$55/mo per full seat, billed yearly

Companies with several teams.

Topaz PhotoOur pick

$39/mo or $199/yr

Photographers fixing noise, blur and size.

Pro

See website

Heavy daily users.

Enterprise

$90/mo per full seat, billed yearly

Large organisations with security and governance needs.

Topaz Video

$59/mo or $299/yr

Video editors upscaling and restoring footage.

Business

See website

Teams who need shared workspaces and admin.

Topaz Studio

$69/mo or $399/yr

Anyone working on both photos and video.

Topaz Studio Pro

$799/yr

Businesses over $1M revenue and studios.

Which plan to pickFree is enough to find out if the quality suits you. Plus is the one to buy if you make images most days, because the limits stop getting in the way and you get the whole assistant too. Pro is only for people living in ChatGPT all day.Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses.If you only fix photos, Topaz Photo on yearly billing is the sweet spot. Add video and Topaz Studio costs less than buying Photo and Video separately. The standard plans only cover businesses under $1M a year in revenue, so bigger companies need a Pro plan.

Key features

AttributeChatGPT ImagesFigmaTopaz Labs
Standout features
  • Edit by conversation
  • Accurate text
  • Reference images
  • Thinking mode
  • Lives inside ChatGPT
  • API as gpt-image-2
  • Real-time collaboration
  • Figma Make
  • Dev Mode
  • Claude Code connection
  • Design systems
  • FigJam and Slides
  • Topaz Photo
  • Gigapixel
  • Topaz Video
  • Starlight models
  • Web and mobile
  • Plugins and API

Pros and cons

AttributeChatGPT ImagesFigmaTopaz Labs
Pros
  • No learning curve: describe it, then describe the fix
  • Reliable text and faithful use of your logo and product photos
  • Included in every ChatGPT plan, including Free
  • Handles many languages well
  • Thinking mode makes complex layouts and infographics workable
  • The industry standard, so designers and developers already know it
  • Collaboration is as easy as a Google Doc
  • Figma Make turns a brief into a testable prototype quickly
  • Official Claude Code connection for design-to-code
  • Starter plan is generous for a solo person
  • Still the reference for photo and video restoration according to most photographers and editors
  • Desktop apps render unlimited images locally with no credits
  • Covers photos, enlargement and video in one bundle
  • Web and phone versions mean you don't need a fast computer for images
  • Works as a Lightroom and Photoshop plugin
Cons
  • Slower than dedicated generators
  • Free plan limits run out quickly on a busy day
  • Less distinctive artistic style than Midjourney
  • Limited fine control over composition compared with a design tool
  • No vector output
  • Steep learning curve for anyone who is not a designer
  • Seat types and per-seat pricing are confusing for small teams
  • AI features and the Claude connection are tightly limited on the free plan
  • Overkill for social posts and flyers
  • No more one-off licences, and many long-time users resent the switch to subscriptions
  • Can invent detail, give faces a plastic look or change things that were never there
  • Video renders are slow and need an expensive graphics card, and recent updates brought crash and export errors for some users
  • Confusing range of apps, models and plans, with the best video models locked to Pro plans
  • Standard plans only allow commercial use for businesses under $1M a year

Who each one is for

AttributeChatGPT ImagesFigmaTopaz Labs
Best for
  • Mockups and signage with real text
  • Editing an image by describing changes
  • Social tiles and quick marketing visuals
  • Multilingual text in images
  • Website and app design
  • Clickable prototypes
  • Handing designs to developers
  • Design systems and brand assets
  • Enlarging small photos for print or billboards
  • Cleaning up grainy low-light and event photos
  • Upscaling old or phone video to HD and 4K
  • Restoring family photos and archive footage
  • Upscaling AI-generated images for print
You'll find it used by
  • Small business owners
  • Marketers
  • Product teams
  • Anyone on ChatGPT
  • Product teams
  • Founders
  • Developers
  • Agencies
  • UX designers
  • Photographers
  • Video editors
  • Archivists
  • Marketers
  • AI artists

Questions people ask

Which is better, ChatGPT Images, Figma or Topaz Labs?

ChatGPT Images scores highest overall in our ratings (ChatGPT Images 4.2/5, Figma 4.1/5 and Topaz Labs 3.7/5). ChatGPT Images is best for mockups and signage with real text and editing an image by describing changes. Figma is best for website and app design and clickable prototypes. Topaz Labs is best for enlarging small photos for print or billboards and cleaning up grainy low-light and event photos.

Which is cheaper, ChatGPT Images, Figma or Topaz Labs?

ChatGPT Images: It's free to use. Figma: There's a free plan, and paid plans start at $16/mo per full seat. Topaz Labs: There's no free plan. Paid plans start at $19/mo or $199/yr.

Which is easier to use, ChatGPT Images, Figma or Topaz Labs?

ChatGPT Images rates highest for ease of use in our scores. Anyone who already uses ChatGPT and wants quick, accurate images without learning another tool.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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