Side-by-side comparison · Video & Audio
Captions vs Guidde vs Loom
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, coaches and marketers who post talking-to-camera videos on social media every week.
Pick it if: Operations, support and training leads who need to document software processes without filming or editing.
Pick it if: Teams, consultants and salespeople who explain things on screen and want to send a video instead of booking a call.
Overview
| Attribute | Captions | Guidde | Loom |
|---|---|---|---|
| In one line | Phone and web app that edits talking-head videos and adds animated captions for you. | Records your screen as you click through a task and turns it into a narrated how-to video. | Records your screen and camera in one click, with AI titles, summaries and chapters. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $24.99/mo | $29/creator/mo | $18/user/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | No | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Captions | Guidde | Loom |
|---|---|---|---|
| Overall rating | 3.9 | 4.2 | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 5.0 | 5.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 3.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.0 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Captions | Guidde | Loom |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | – | Yes |
| Desktop app | No | Yes | Yes |
| Browser extension | No | Yes | Yes |
| API access | Yes | – | – |
| Teams & business | |||
| Team workspace | – | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | – | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | Yes | No | No |
| Makes video | Yes | Yes | No |
| Writes code | No | No | No |
| Runs agents or automations | – | – | – |
| Learns your brand or style | – | Yes | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 8/ 17 | 10/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Captions | Guidde | Loom |
|---|---|---|---|
| Plans | Free Free Trying it out with simple trims and captions. | Free Free Trying it on a handful of processes. | Starter Free Occasional recordings and trying it out. |
MaxOur pick $24.99/mo Anyone posting talking-head videos every week. | ProOur pick $29/creator/mo, or $19/creator/mo billed yearly One person documenting processes most weeks. | Business $18/user/mo, or about $15 billed yearly Teams who record often but don't need AI extras. | |
Frontier $69.99/mo Heavy users and small teams making lots of AI video. | Business $59/creator/mo, or $39/creator/mo billed yearly Teams building a shared library of guides. | Business + AIOur pick $24/user/mo, or about $20 billed yearly Teams who send lots of videos and want them skimmable. | |
Enterprise Custom Brands producing video at volume. | Enterprise Custom Large organisations with security and translation needs. | Enterprise Custom Large companies with IT and security needs. | |
| Which plan to pick | Start on Free to see if the caption styles suit your brand. If you post most weeks, Max is the plan to pay for; only move to Frontier if you keep running out of credits. Prices shown are the iPhone prices and yearly plans are cheaper, so compare before you buy. | Start on Free to see if the capture works with your apps. If you document processes every week, Pro on yearly billing is enough for one person. Business only makes sense once several people are building guides or you need desktop capture. | Try Starter first. If people on your team record most days, Business + AI on yearly billing is worth it for the summaries and clean-up; plain Business is fine if you just need unlimited length. |
Key features
| Attribute | Captions | Guidde | Loom |
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Pros and cons
| Attribute | Captions | Guidde | Loom |
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Who each one is for
| Attribute | Captions | Guidde | Loom |
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Questions people ask
Which is better, Captions, Guidde or Loom?
They tie on our overall rating (Captions 3.9/5, Guidde 4.2/5 and Loom 4.2/5). Captions is best for captioned reels, TikToks and Shorts and cleaning up talking-head clips. Guidde is best for Writing SOPs for software tasks and staff onboarding guides. Loom is best for async updates instead of meetings and walking clients through work.
Which is cheaper, Captions, Guidde or Loom?
Captions: There's a free plan, and paid plans start at $24.99/mo. Guidde: There's a free plan, and paid plans start at $29/creator/mo. Loom: There's a free plan, and paid plans start at $18/user/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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