Side-by-side comparison · Marketing & Ads
Buffer vs MailerLite vs Metricool
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses, solo founders and creators who want to post regularly across several social networks without paying for an enterprise suite.
Pick it if: Small businesses, creators and non-profits who want a clean, affordable email tool with automations and AI writing help.
Pick it if: Small businesses, freelancers and agencies who post across several networks and need clear reports on what's working, including ads.
Overview
| Attribute | Buffer | MailerLite | Metricool |
|---|---|---|---|
| In one line | Schedules posts to every social network from one queue, with an AI writing helper. | Low-cost email marketing with an AI writing assistant, automations and landing pages. | Schedule posts and track results across every social network and ad account in one place. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $6/channel/mo | $0 | $0 |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Buffer | MailerLite | Metricool |
|---|---|---|---|
| Overall rating | 4.2 | 4.2 | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 5.0 | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 3.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.5 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Buffer | MailerLite | Metricool |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | No | No | – |
| Browser extension | Yes | – | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | – | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | – | Yes |
| Capabilities score | 8/ 17 | 7/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Buffer | MailerLite | Metricool |
|---|---|---|---|
| Plans | Free Free A sole trader posting a few times a week. | Free $0 Trying MailerLite or a very small list. | Free $0 One small business testing it. |
EssentialsOur pick $6/channel/mo, or $5/channel/mo billed yearly One person running a business's social accounts. | ComfortOur pick $12/mo, or $10.80/mo billed yearly Small businesses sending regular newsletters. | StarterOur pick From $25/mo, or $20/mo billed yearly A business or freelancer managing a few brands. | |
Team $12/channel/mo, or $10/channel/mo billed yearly Small teams who need approvals. | Power $25/mo, or $22.50/mo billed yearly Frequent senders and teams. | Advanced From $67/mo, or $53/mo billed yearly Agencies with a team and clients. | |
Enterprise Custom Lists over 200,000 subscribers. | Custom Custom Large agencies. | ||
| Which plan to pick | Start on Free to see if you will actually post regularly. Move to Essentials once you need more than 10 posts queued per channel; Team is only worth it when someone else needs to approve posts. | Start on Free, then move to Comfort once you pass 250 subscribers or want the AI writer. Pick Power if you send more than 10 emails per subscriber a month or need more than 50 automations. Yearly billing saves 10%, and non-profits get 30% off. | Test on Free with one brand. Starter is the right plan for most small businesses and freelancers, and yearly billing saves about 20%. Agencies that need client approvals and their own report templates should go to Advanced. Add the X add-on only if you post there. |
Key features
| Attribute | Buffer | MailerLite | Metricool |
|---|---|---|---|
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Pros and cons
| Attribute | Buffer | MailerLite | Metricool |
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Who each one is for
| Attribute | Buffer | MailerLite | Metricool |
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Questions people ask
Which is better, Buffer, MailerLite or Metricool?
They tie on our overall rating (Buffer 4.2/5, MailerLite 4.2/5 and Metricool 4.2/5). Buffer is best for scheduling posts across many networks and small teams on a tight budget. MailerLite is best for small businesses sending regular newsletters and switching from Mailchimp to save money. Metricool is best for scheduling across many social networks and monthly social media reports for clients.
Which is cheaper, Buffer, MailerLite or Metricool?
Buffer: There's a free plan, and paid plans start at $6/channel/mo. MailerLite: There's a free plan, and paid plans start at $0. Metricool: There's a free plan, and paid plans start at $0.
Which is easier to use, Buffer, MailerLite or Metricool?
Buffer rates highest for ease of use in our scores. Small businesses, solo founders and creators who want to post regularly across several social networks without paying for an enterprise suite.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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