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Side-by-side comparison · Automation & Workflows

Browse AI vs Make vs Zapier

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Browse AI

3.9

From $19/mo

Best overall

Make

4.3

From From $9/mo

Zapier

4.2

From From $19.99/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Ecommerce, marketing and sales teams that need data from other websites without writing code.

Make4.3
Best overallBest value

Pick it if: Marketers and operators who've outgrown simple automations and want to see what their workflows are doing.

Easiest to use

Pick it if: Anyone who's sick of copying data between apps and has never written a line of code.

Overview

AttributeBrowse AIMakeZapier
In one lineScrape data from websites and track changes, set up by pointing and clicking.Draw automations as a flowchart, with branches and loops, for less than Zapier charges.When something happens in one app, Zapier does the next step in another. No code needed.
Pricing modelFreemiumFreemiumFreemium
Starting price$19/moFrom $9/moFrom $19.99/mo
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeBrowse AIMakeZapier
Overall rating3.94.3Winner4.2
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.0
5.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
4.5
Output qualityHow good the results are before you fix them.
4.0
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
4.5
3.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.0
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeBrowse AIMakeZapier
Access & platform
Free plan Yes Yes Yes
Mobile app–––
Desktop app– No No
Browser extension Yes Yes Yes
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No No Yes
Runs agents or automations Yes Yes Yes
Learns your brand or style– No No
Works in many languages– Yes–
Capabilities score7/ 179/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeBrowse AIMakeZapier
Plans

Free

Free

Testing a robot or two.

Free

Free

Learning the canvas and running a couple of light scenarios.

Free

Free

Testing one or two simple automations.

Personal

$19/mo billed yearly, or $48 monthly

One person monitoring a few sites.

CoreOur pick

From $9/mo billed yearly

One person automating a small business.

ProfessionalOur pick

From $19.99/mo billed yearly, or $29.99/mo

One person running real automations for a business.

ProfessionalOur pick

$69/mo billed yearly, or $87 monthly

Teams scraping several sites regularly.

Pro

From $16/mo billed yearly

Anyone whose automations have become business-critical.

Team

From $69/mo billed yearly, or $103.50/mo

A team that shares Zaps and app connections.

Premium

From $500/mo billed yearly

High-volume or protected sites.

Teams

From $29/mo billed yearly

A team sharing scenarios and connections.

Enterprise

Custom

Large companies with security and compliance needs.

Enterprise

Custom

Companies that need SSO, audit logs and an uptime guarantee.

Which plan to pickTest on Free first to make sure your target sites work. Professional suits most business use because of the site and user limits; pay yearly if you are sure, as monthly costs much more.Core is enough for most small businesses, and 10,000 credits goes a long way when routers and error handlers are free. Move to Pro if a failed run costs you money and you want priority execution and better logs.Start on Free to confirm your apps connect, then move to Professional on yearly billing. Buy the smallest task tier and let Zapier tell you when you are close to the limit, because it is easy to overestimate how many tasks you need.

Key features

AttributeBrowse AIMakeZapier
Standout features
  • Point-and-click robots
  • Monitoring and alerts
  • Pre-built robots
  • Send data anywhere
  • API
  • Visual canvas
  • Routers, filters and iterators
  • Run history you can replay
  • AI Agents
  • Make Grid
  • HTTP and webhooks
  • 8,000+ app connections
  • Copilot builder
  • Multi-step Zaps with paths
  • Tables, Interfaces and Chatbots
  • Agents
  • Zap history and replay

Pros and cons

AttributeBrowse AIMakeZapier
Pros
  • Very easy to set up without code
  • Scheduled monitoring with change alerts
  • Free plan to test on your own target sites
  • Connects to Sheets, Airtable and automation tools
  • Much cheaper per step than Zapier
  • Branching, loops and filters are built in, not bolted on
  • Run history shows exactly what happened at every step
  • Routers and error handlers do not use credits
  • Generous free plan for learning
  • Fastest to learn of any automation tool here
  • Connects to far more apps than anyone else
  • Copilot builds a working Zap from a plain-English description
  • Reliable, with clear run history when something fails
  • Tables, Interfaces and Chatbots cover simple internal tools
Cons
  • Robots can break when a site changes layout
  • Sites with bot protection may fail or use extra credits
  • Credits run down faster than expected on multi-page jobs
  • Some users report billing issues after cancelling
  • Steeper learning curve than Zapier, especially around data mapping
  • Credit usage is hard to predict until you have run a scenario for a while
  • Fewer apps than Zapier, and some apps have thin coverage
  • Pricing page is hard to read, and the headline prices assume yearly billing
  • Per-task pricing gets expensive fast, and every step counts as a task
  • The free plan is too limited to run anything real
  • Zaps run in a straight line, so branching and loops are clumsier than in Make
  • Each extra product (Tables, Interfaces, Chatbots) has its own limits and costs

Who each one is for

AttributeBrowse AIMakeZapier
Best for
  • Competitor price monitoring
  • Pulling listings into a spreadsheet
  • Alerts when a web page changes
  • Building lead lists from directories
  • Multi-step marketing workflows
  • Branching logic and filters
  • Processing batches of records
  • Automation on a budget
  • Sending form submissions to spreadsheets
  • New lead alerts in Slack or email
  • Syncing contacts between tools
  • Connecting niche apps nobody else supports
You'll find it used by
  • Ecommerce teams
  • Marketers
  • Sales teams
  • Researchers
  • Recruiters
  • Marketers
  • Ops teams
  • Agencies
  • Consultants
  • Marketers
  • Solo founders
  • Ops teams
  • Agencies

Questions people ask

Which is better, Browse AI, Make or Zapier?

Make scores highest overall in our ratings (Browse AI 3.9/5, Make 4.3/5 and Zapier 4.2/5). Browse AI is best for competitor price monitoring and pulling listings into a spreadsheet. Make is best for multi-step marketing workflows and branching logic and filters. Zapier is best for sending form submissions to spreadsheets and new lead alerts in Slack or email.

Which is cheaper, Browse AI, Make or Zapier?

Browse AI: There's a free plan, and paid plans start at $19/mo. Make: There's a free plan, and paid plans start at From $9/mo. Zapier: There's a free plan, and paid plans start at From $19.99/mo.

Which is easier to use, Browse AI, Make or Zapier?

Zapier rates highest for ease of use in our scores. Anyone who's sick of copying data between apps and has never written a line of code.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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