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Side-by-side comparison · Marketing & Ads

Brevo vs Postiz

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Brevo

4.2

From $0

Postiz

3.9

From $29/mo

Comparing 2 tools. Add one more if you like.

At a glance

Best overallEasiest to use

Pick it if: Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.

Pick it if: Creators and small businesses who want Claude or another AI agent to handle their social posting, and technical users who'd rather host their own scheduler.

Overview

AttributeBrevoPostiz
In one lineEmail, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts.Open-source social media scheduler that Claude and other AI agents can run for you.
Pricing modelFreemiumFreemium
Starting price$0$29/mo
Free plan Yes No
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeBrevoPostiz
Overall rating4.2Winner3.9
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.0
Output qualityHow good the results are before you fix them.
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
4.5
4.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeBrevoPostiz
Access & platform
Free plan Yes No
Mobile app––
Desktop app No No
Browser extension––
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes–
Connects to other apps Yes Yes
Open source or self-hosted No Yes
AI abilities
Works with your files Yes Yes
Understands images––
Makes images No Yes
Makes video No Yes
Writes code No No
Runs agents or automations No Yes
Learns your brand or style––
Works in many languages Yes–
Capabilities score7/ 178/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeBrevoPostiz
Plans

Free

$0

Small lists and trying Brevo out.

Self-hosted

Free

Technical users happy to run their own server.

Starter

From about $9/mo

Regular newsletters with no daily limit.

Standard

$29/mo, or $23/mo billed yearly

A creator with a few accounts.

StandardOur pick

From about $18/mo

Small businesses ready to automate.

TeamOur pick

$39/mo, or $31/mo billed yearly

Small brands with a team.

Professional

From about $499/mo

Teams sending high volumes across channels.

Pro

$49/mo, or $39/mo billed yearly

Businesses with lots of accounts.

Enterprise

Custom

Companies with 1 million+ contacts.

Ultimate

$99/mo, or $79/mo billed yearly

Agencies.

Which plan to pickTry Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country.Most small businesses should take the hosted Team plan for the team access and AI images. Standard works for a solo creator. Self-host only if you or someone on your team is comfortable running a server.

Key features

AttributeBrevoPostiz
Standout features
  • Email campaigns
  • SMS and WhatsApp
  • Transactional email
  • AI content generator
  • Automations
  • MCP connector
  • MCP, CLI and API
  • 30+ channels
  • AI copilot and Smart Agent
  • AI video clipping
  • Plugs and repeats
  • Self-hosting

Pros and cons

AttributeBrevoPostiz
Pros
  • Priced by emails sent, so big lists stay cheap
  • Email, SMS, WhatsApp and transactional email in one tool
  • Free plan includes a CRM
  • Official MCP connector for Claude
  • AI writing from the Starter plan
  • MCP, CLI and API on every plan, built for AI agents
  • Open source and free to self-host
  • Connects to more networks than most schedulers
  • AI video clipping included
Cons
  • The free plan caps you at 300 emails a day
  • Starter emails keep Brevo's logo unless you pay extra
  • WhatsApp, multiple users and the bigger AI features need Professional
  • SMS credits cost extra on every plan
  • Small company with far less traffic than Buffer
  • Less polished than the big schedulers
  • No free hosted plan, just a 7-day trial
  • Standard doesn't include team members

Who each one is for

AttributeBrevoPostiz
Best for
  • Large lists you email occasionally
  • Email plus SMS from one tool
  • Order confirmations and other transactional emails
  • Managing campaigns from Claude
  • Letting Claude schedule your social posts
  • Hosting your own scheduler for free
  • Posting to Reddit, Discord and other less common networks
  • Turning YouTube videos into short clips
You'll find it used by
  • Small business owners
  • Online stores
  • Marketers
  • Developers
  • Agencies
  • Creators
  • Small businesses
  • Developers
  • Agencies

Questions people ask

Which is better, Brevo or Postiz?

Brevo scores highest overall in our ratings (Brevo 4.2/5 and Postiz 3.9/5). Brevo is best for large lists you email occasionally and email plus SMS from one tool. Postiz is best for Letting Claude schedule your social posts and hosting your own scheduler for free.

Which is cheaper, Brevo or Postiz?

Brevo: There's a free plan, and paid plans start at $0. Postiz: There's no free plan. Paid plans start at $29/mo.

Which is easier to use, Brevo or Postiz?

Brevo rates highest for ease of use in our scores. Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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