Skip to content

Side-by-side comparison · Marketing & Ads

beehiiv vs Brevo vs Publer

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

beehiiv

4.2

From From $59/mo

Brevo

4.2

From $0

Publer

4.2

From $0

Comparing 3 tools, the maximum.

At a glance

Pick it if: Creators, founders and media brands who want to treat their newsletter as a proper channel.

Pick it if: Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.

Pick it if: Small businesses, creators and agencies who want a cheap, capable scheduler and are comfortable paying per social account.

Overview

AttributebeehiivBrevoPubler
In one lineNewsletter platform with AI writing help, built-in growth tools and ways to get paid.Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts.Low-cost social media scheduler with AI post writing, priced per account.
Pricing modelFreemiumFreemiumFreemium
Starting priceFrom $59/mo$0$0
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributebeehiivBrevoPubler
Overall rating4.24.24.2
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
4.0
Output qualityHow good the results are before you fix them.
4.0
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
4.5
4.5
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributebeehiivBrevoPubler
Access & platform
Free plan Yes Yes Yes
Mobile app Yes– Yes
Desktop app No No–
Browser extension No– Yes
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images–––
Makes images Yes No Yes
Makes video No No No
Writes code No No No
Runs agents or automations Yes No No
Learns your brand or style Yes––
Works in many languages Yes Yes Yes
Capabilities score11/ 177/ 1710/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributebeehiivBrevoPubler
Plans

FreeOur pick

Free

Anyone starting a newsletter from zero.

Free

$0

Small lists and trying Brevo out.

Free

$0

Trying it with a few accounts.

Lite

From $59/mo, or $49/mo billed yearly

Writers ready to earn from sponsors or paid tiers.

Starter

From about $9/mo

Regular newsletters with no daily limit.

Professional

$5 per account/mo, or $4 billed yearly

Solo creators and small businesses.

Pro

From $109/mo, or $95/mo billed yearly

Publications that want their own brand and deeper analytics.

StandardOur pick

From about $18/mo

Small businesses ready to automate.

BusinessOur pick

$10 per account/mo, or $8 billed yearly

Businesses and agencies that want AI and reports.

Enterprise

Custom

Media companies with several large publications.

Professional

From about $499/mo

Teams sending high volumes across channels.

Enterprise

Custom, billed yearly

Large teams with lots of accounts.

Enterprise

Custom

Companies with 1 million+ contacts.

Which plan to pickStay on Free until you have a few hundred engaged readers; it has everything you need to write and grow. Move to Lite when you want sponsor revenue or paid subscriptions, and to Pro when the beehiiv branding starts to bother you or your brand.Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country.Business is the plan most businesses should pick, because that's where the AI, analytics and MCP live. Professional is enough if you only need scheduling. Every tenth social account is free, and team members beyond you cost extra.

Key features

AttributebeehiivBrevoPubler
Standout features
  • Editor with AI
  • Referral program
  • Recommendations
  • Paid subscriptions
  • Ad network
  • Website and automations
  • Email campaigns
  • SMS and WhatsApp
  • Transactional email
  • AI content generator
  • Automations
  • MCP connector
  • Calendar and scheduling
  • Bulk scheduling
  • AI Assist
  • Recycling and RSS
  • Analytics
  • API and MCP

Pros and cons

AttributebeehiivBrevoPubler
Pros
  • Most generous free plan in the category
  • Referral and recommendation tools that actually grow a list
  • Ad network and paid subscriptions built in
  • Clean editor with useful AI help
  • Connects to Claude
  • Priced by emails sent, so big lists stay cheap
  • Email, SMS, WhatsApp and transactional email in one tool
  • Free plan includes a CRM
  • Official MCP connector for Claude
  • AI writing from the Starter plan
  • Cheaper than most schedulers for a few accounts
  • Bulk scheduling and post recycling
  • Unlimited AI and analytics on Business
  • API and MCP for Claude on Business
Cons
  • Removing beehiiv branding needs the Pro plan
  • Price climbs steadily with your subscriber count
  • Automations are simpler than Klaviyo or HubSpot
  • Ad network earnings only matter once your list is large
  • The free plan caps you at 300 emails a day
  • Starter emails keep Brevo's logo unless you pay extra
  • WhatsApp, multiple users and the bigger AI features need Professional
  • SMS credits cost extra on every plan
  • Free plan keeps post history for only 24 hours and can't connect X
  • Per-account pricing adds up for agencies with many accounts
  • Extra team members cost extra
  • Analytics only on Business and above

Who each one is for

AttributebeehiivBrevoPubler
Best for
  • Launching a newsletter
  • Growing a list with referrals
  • Paid subscriptions and sponsorships
  • AI-assisted drafting and editing
  • Large lists you email occasionally
  • Email plus SMS from one tool
  • Order confirmations and other transactional emails
  • Managing campaigns from Claude
  • Scheduling posts on a tight budget
  • Bulk scheduling from a spreadsheet
  • Recycling evergreen content
  • Letting Claude schedule posts through the MCP
You'll find it used by
  • Newsletter writers
  • Founders
  • Media brands
  • Consultants
  • Small business owners
  • Online stores
  • Marketers
  • Developers
  • Agencies
  • Small business owners
  • Creators
  • Agencies
  • Social media managers

Questions people ask

Which is better, beehiiv, Brevo or Publer?

They tie on our overall rating (beehiiv 4.2/5, Brevo 4.2/5 and Publer 4.2/5). beehiiv is best for launching a newsletter and growing a list with referrals. Brevo is best for large lists you email occasionally and email plus SMS from one tool. Publer is best for scheduling posts on a tight budget and bulk scheduling from a spreadsheet.

Which is cheaper, beehiiv, Brevo or Publer?

beehiiv: There's a free plan, and paid plans start at From $59/mo. Brevo: There's a free plan, and paid plans start at $0. Publer: There's a free plan, and paid plans start at $0.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Marketing & Ads in the library.