Skip to content

Side-by-side comparison · Sales & Customer Support

Attio vs Pipedrive vs Yoodli

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Attio

4.1

From $35/seat/mo

Pipedrive

4.1

From $14/seat/mo

Yoodli

4.1

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.

Pick it if: Small businesses, agencies and sales teams of one to twenty people who want a clear view of every deal without a complicated CRM.

Pick it if: Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

Overview

AttributeAttioPipedriveYoodli
In one lineCRM that fills itself in from your email and calendar, with AI agents that research leads.Simple sales CRM that shows every deal as a card on a board, with an AI sales assistant.AI speaking coach: role-play pitches and hard conversations and get feedback on delivery.
Pricing modelFreemiumPaidFreemium
Starting price$35/seat/mo$14/seat/mo$8/mo
Free plan Yes No Yes
Works with Claude Code Yes Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAttioPipedriveYoodli
Overall rating4.14.14.1
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.0
4.0
Output qualityHow good the results are before you fix them.
4.0
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
4.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAttioPipedriveYoodli
Access & platform
Free plan Yes No Yes
Mobile app Yes Yes–
Desktop app–––
Browser extension Yes Yes–
API access Yes Yes–
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes– Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files–– Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations Yes Yes–
Learns your brand or style–––
Works in many languages– Yes Yes
Capabilities score8/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAttioPipedriveYoodli
Plans

Free

Free

Founders and tiny teams getting started.

Lite

$14/seat/mo billed yearly, or $24 monthly

One person who just needs a pipeline and reminders.

Starter

Free

Trying it once or twice.

Plus

$35/seat/mo billed yearly, or $44 monthly

Small teams that need private lists and more email.

GrowthOur pick

$39/seat/mo billed yearly, or $49 monthly

Small teams who live in their inbox.

ProOur pick

$8/mo billed yearly

Individuals practising most weeks.

ProOur pick

$79/seat/mo billed yearly, or $99 monthly

Sales teams that call, sequence and report.

Premium

$59/seat/mo billed yearly, or $79 monthly

Teams that want to capture and score leads too.

Advanced

$20/mo billed yearly

Heavy individual users who want privacy.

Enterprise

Custom, billed yearly

Larger companies with security and admin needs.

Ultimate

$79/seat/mo billed yearly, or $99 monthly

Bigger teams that need the highest limits and tighter security.

Business

Custom per seat, billed yearly

Sales and training teams.

Enterprise

Custom

Very large organisations.

Which plan to pickStart free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it.Growth is the plan most small teams should start on, because Lite has no proper email sync or automations. Move to Premium if you want web forms and lead scoring without paying for add-ons. Prices exclude tax and vary by country.Individuals should take Pro on the yearly plan; it is cheap and ten sessions a week is plenty. Teams wanting their own sales scenarios need Business.

Key features

AttributeAttioPipedriveYoodli
Standout features
  • Builds itself
  • Ask Attio
  • AI agents
  • Shape it your way
  • Workflows and sequences
  • Call Intelligence
  • Visual pipeline
  • AI Sales Assistant
  • Email sync and tracking
  • Automations
  • Lead capture
  • Reports and forecasts
  • AI role-plays
  • Delivery feedback
  • Upload real recordings
  • Custom rubrics
  • Manager dashboards

Pros and cons

AttributeAttioPipedriveYoodli
Pros
  • Fills itself in from email and calendar, so it stays up to date
  • A real free plan for up to 3 people
  • Flexible enough to track deals, investors, partners or hiring
  • Clean, quick interface that people actually like using
  • Official Claude connector
  • Very easy to learn, even for people who hate CRMs
  • The pipeline view makes it obvious what needs doing
  • Official Claude connector for reading and updating deals
  • Huge app marketplace with 500+ integrations
  • Good mobile app for updating deals on the go
  • Very easy to start: just talk
  • Cheap personal plans
  • Covers pitches, interviews and hard conversations, not only sales
  • Feedback on real recordings, not just practice
Cons
  • AI features run on credits, and heavy users need to buy more
  • Call recording and sequences only on Pro
  • The free and Plus plans cap how many emails you can send
  • The flexibility means some setup thinking before it fits
  • No free plan, only a 14-day trial
  • Lite is too limited, so the real starting price is Growth
  • Lead capture, campaigns and web visitor tracking cost extra on lower plans
  • Marketing tools are thin next to HubSpot
  • Reporting gets limited once you want detailed custom reports
  • Free plan is only five sessions in total
  • Delivery feedback is general unless you build custom rubrics
  • Team pricing is not public

Who each one is for

AttributeAttioPipedriveYoodli
Best for
  • A CRM that fills itself in from email and calendar
  • Startups tracking customers, investors and partners in one place
  • Researching and scoring leads with AI
  • Teams that want to design their own CRM
  • Tracking deals from first contact to signed
  • Reminders so no lead is forgotten
  • Small sales teams who want a simple CRM
  • Forecasting what's likely to close this month
  • Rehearsing a pitch or presentation
  • Cutting filler words and rambling
  • Practising tough conversations
  • Sales and onboarding role-plays for teams
You'll find it used by
  • Startups
  • Founders
  • Sales teams
  • Investors
  • Agencies
  • Small businesses
  • Agencies
  • Sales teams
  • Consultants
  • Real estate
  • Sales teams
  • Founders
  • Job seekers
  • Managers
  • Learning and development teams

Questions people ask

Which is better, Attio, Pipedrive or Yoodli?

They tie on our overall rating (Attio 4.1/5, Pipedrive 4.1/5 and Yoodli 4.1/5). Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. Pipedrive is best for tracking deals from first contact to signed and reminders so no lead is forgotten. Yoodli is best for rehearsing a pitch or presentation and cutting filler words and rambling.

Which is cheaper, Attio, Pipedrive or Yoodli?

Attio: There's a free plan, and paid plans start at $35/seat/mo. Pipedrive: There's no free plan. Paid plans start at $14/seat/mo. Yoodli: There's a free plan, and paid plans start at $8/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Sales & Customer Support in the library.