Side-by-side comparison · Sales & Customer Support

Apollo.io vs Outreach

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Apollo.io

4.0

From $49/seat/mo

Details Visit

Outreach

3.7

Free to start

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Comparing 2 tools. Add one more if you like.

At a glance

Apollo.io4.0

Best overallBest valueEasiest to use

Pick it if: Founders, small sales teams and marketers who need to find B2B contacts and email them.

Outreach3.7

Pick it if: Sales teams at growing and larger companies that want sequences, calls, deals and forecasting in one platform.

Overview

Attribute	Apollo.io	Outreach
In one line	B2B contact database with emails and phone numbers, plus sequences to reach them.	Sales engagement platform for sequences, calls, deals and forecasting, with AI agents.
Pricing model	Freemium	Paid
Starting price	$49/seat/mo	See website
Free plan	Yes	No
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Apollo.io	Outreach
Overall rating	4.0Winner	3.7
Ease of useHow quickly someone non-technical gets value from it.	4.5	3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.5	4.5
Output qualityHow good the results are before you fix them.	3.0	4.0
Value for moneyWhat you get for the price, including the free plan.	4.0	3.0
Speed & reliabilityHow fast it is and how often it falls over.	4.0	3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Apollo.io	Outreach
Access & platform
Free plan	Yes	No
Mobile app	Yes	Yes
Desktop app	–	–
Browser extension	Yes	Yes
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	–	–
Understands images	–	–
Makes images	No	No
Makes video	No	No
Writes code	–	–
Runs agents or automations	Yes	Yes
Learns your brand or style	–	–
Works in many languages	–	–
Capabilities score	8/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Apollo.io	Outreach
Plans	Free Free Founders testing outbound.	Amplify Essentials Custom Teams wanting call insights and coaching first.
	Basic $49/seat/mo billed yearly Individual sellers doing regular outbound.	Amplify CoreOur pick Custom Teams building pipeline with outbound sequences.
	ProfessionalOur pick $79/seat/mo billed yearly Full-time reps.	Amplify Plus Custom Teams wanting outbound, calls and deal management together.
	Organization $119/seat/mo billed yearly (min 3 seats) Sales teams wanting advanced controls.	Amplify Pro Custom Larger sales orgs that forecast in Outreach.
Which plan to pick	Start on Free to check the data covers your market. Basic suits one person prospecting; Professional is worth it if you also call prospects or want AI scoring. Monthly billing costs noticeably more than the yearly prices shown.	Most teams buying for outbound should start at Core. Only move up to Plus or Pro if you will actually run deals and forecasts in Outreach rather than your CRM.

Key features

Attribute	Apollo.io	Outreach
Standout features	Contact database Email sequences Chrome extension Dialer and call recording AI research and scoring Enrichment	Sequences Built-in dialer AI agents Deals and forecasting CRM sync

Pros and cons

Attribute	Apollo.io	Outreach
Pros	Generous free plan for getting started Database and outreach in one tool Much cheaper than ZoomInfo Easy to learn for non-technical users	Covers sequences, calls, deals and forecasting in one platform Strong Salesforce and HubSpot sync AI agents save reps research and writing time Mature reporting for sales managers
Cons	Bounce rates and out-of-date contacts are common complaints Weaker phone and contact data outside the US Credits run out fast and do not roll over Billing disputes and slow support on lower plans	No public pricing, no free plan and yearly contracts Setup and upkeep need a dedicated admin Can feel heavy and cluttered for small teams AI credits add another thing to budget and track

Who each one is for

Attribute	Apollo.io	Outreach
Best for	Finding business emails and phone numbers Building B2B lead lists Simple cold email sequences Cheaper alternative to ZoomInfo	Running outbound sequences across a sales team Daily task lists for reps Pipeline reviews and forecasting AI-drafted, personalised sales emails
You'll find it used by	Founders Sales development reps Account executives Marketers Recruiters	Sales development reps Account executives Sales managers Revenue operations

Questions people ask

Which is better, Apollo.io or Outreach?

Apollo.io scores highest overall in our ratings (Apollo.io 4.0/5 and Outreach 3.7/5). Apollo.io is best for finding business emails and phone numbers and Building B2B lead lists. Outreach is best for running outbound sequences across a sales team and daily task lists for reps.

Which is cheaper, Apollo.io or Outreach?

Apollo.io: There's a free plan, and paid plans start at $49/seat/mo. Outreach: Pricing isn't published; check the vendor's site for a quote.

Which is easier to use, Apollo.io or Outreach?

Apollo.io rates highest for ease of use in our scores. Founders, small sales teams and marketers who need to find B2B contacts and email them.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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