Side-by-side comparison · SEO & Analytics

Amplitude vs Mixpanel

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Amplitude

4.0

From First 2M events free

Details Visit

Best overall

Mixpanel

4.1

From First 1M events free

Details Visit

Comparing 2 tools. Add one more if you like.

At a glance

Amplitude4.0

Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.

Mixpanel4.1

Best overallEasiest to use

Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.

Overview

Attribute	Amplitude	Mixpanel
In one line	Product analytics with AI agents that watch your numbers and flag changes for you.	Product analytics where you ask questions about your users in your own words.
Pricing model	Freemium	Freemium
Starting price	First 2M events free	First 1M events free
Free plan	Yes	Yes
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Amplitude	Mixpanel
Overall rating	4.0	4.1Winner
Ease of useHow quickly someone non-technical gets value from it.	3.0	3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.5	4.5
Output qualityHow good the results are before you fix them.	4.5	4.5
Value for moneyWhat you get for the price, including the free plan.	4.0	4.0
Speed & reliabilityHow fast it is and how often it falls over.	4.0	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Amplitude	Mixpanel
Access & platform
Free plan	Yes	Yes
Mobile app	No	No
Desktop app	No	No
Browser extension	No	No
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	No	No
Understands images	–	–
Makes images	No	No
Makes video	No	No
Writes code	No	No
Runs agents or automations	Yes	Yes
Learns your brand or style	–	–
Works in many languages	Yes	Yes
Capabilities score	7/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Amplitude	Mixpanel
Plans	FreeOur pick Free Startups and small apps.	FreeOur pick Free Early-stage apps.
	Plus First 2M events free, then usage-based Growing teams that need more charts and history.	Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts.
	Growth Custom Product teams at scale.	Enterprise Custom Large companies.
	Enterprise Custom Large organisations.
Which plan to pick	Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call.	Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free.

Key features

Attribute	Amplitude	Mixpanel
Standout features	Product analytics AI agents Session replay and heatmaps Experiments Guides and surveys MCP server and Claude plugin	Funnels and retention Mixpanel Agent Session replay Experiments and feature flags MCP server

Pros and cons

Attribute	Amplitude	Mixpanel
Pros	Free plan up to 2 million events Strong AI agents that monitor metrics for you MCP and Claude plugin on every plan Covers analytics, replay, testing and surveys	Generous free plan with unlimited seats Strong funnels, retention and cohorts AI agent and MCP server on every plan Replays, testing and flags built in
Cons	Steep learning curve Needs tracking set up before it's useful Growth and Enterprise prices aren't published Overkill for simple website reporting	Needs tracking planned and added before it's useful Pricing climbs fast past a few million events Less suited to simple website traffic reports Alerts and saved cohorts need Growth

Who each one is for

Attribute	Amplitude	Mixpanel
Best for	Deep product analytics for apps AI agents that flag metric changes A free plan with up to 2 million events Connecting your data to Claude through MCP	Funnels and retention for apps Asking questions about user behaviour in your own words Comparing groups of customers Teams that want unlimited seats on a free plan
You'll find it used by	Product teams Growth marketers Data analysts Large companies	Product teams Founders Growth marketers SaaS companies

Questions people ask

Which is better, Amplitude or Mixpanel?

Mixpanel scores highest overall in our ratings (Amplitude 4.0/5 and Mixpanel 4.1/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words.

Which is cheaper, Amplitude or Mixpanel?

Amplitude: There's a free plan, and paid plans start at First 2M events free. Mixpanel: There's a free plan, and paid plans start at First 1M events free.

Which is easier to use, Amplitude or Mixpanel?

Mixpanel rates highest for ease of use in our scores. Founders and product teams with an app or SaaS who want to understand which users stick around and why.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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