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Side-by-side comparison · SEO & Analytics

Ahrefs vs Screaming Frog SEO Spider vs Particl

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Ahrefs

4.4

From $29/mo

Screaming Frog SEO Spider

4.0

From £199/user/yr

Particl

3.7

From $250/mo

Comparing 3 tools, the maximum.

At a glance

Ahrefs

4.4
Best overallEasiest to use

Pick it if: Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.

Screaming Frog SEO Spider

4.0
Best value

Pick it if: Anyone who needs a thorough technical check of a site, especially before or after a redesign or migration.

Particl

3.7

Pick it if: Ecommerce and retail teams that make buying, pricing and range decisions and want hard data behind those calls.

Ahrefs scores highest overall, but Screaming Frog SEO Spider gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeAhrefsScreaming Frog SEO SpiderParticl
In one lineKeyword research, backlink checks and site audits, all in one toolkit.Crawls your whole site the way Google does and lists what's broken.Tracks what competitors sell, what it costs and what is trending across ecommerce.
Pricing modelFreemiumFreemiumPaid
Starting price$29/mo£199/user/yr$250/mo
Free plan Yes Yes No
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAhrefsScreaming Frog SEO SpiderParticl
Overall rating4.4Winner4.03.7
Ease of useHow quickly someone non-technical gets value from it.
4.5
2.5
4.0
FeaturesHow much it can do, and how well the pieces fit together.
5.0
4.5
4.0
Output qualityHow good the results are before you fix them.
4.5
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
4.5
2.5
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAhrefsScreaming Frog SEO SpiderParticl
Access & platform
Free plan Yes Yes No
Mobile app No No No
Desktop app No Yes No
Browser extension Yes No No
API access Yes No Yes
Teams & business
Team workspace Yes No Yes
Enterprise plan or SSO Yes No Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes No
Understands images No No No
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations No No No
Learns your brand or style No No No
Works in many languages Yes Yes–
Capabilities score8/ 175/ 174/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAhrefsScreaming Frog SEO SpiderParticl
Plans

Ahrefs Free

Free

Checking the health and backlinks of a site you own.

Free

Free

Small sites and one-off checks.

Starter

$250/mo

A growing brand watching a handful of competitors.

Starter

$29/mo

Occasional keyword research on a tight budget.

Paid licenceOur pick

£199/user/yr

Agencies and anyone with a site over 500 pages.

EssentialOur pick

$500/mo

Established brands making range and pricing decisions.

LiteOur pick

$129/mo

A business doing its own SEO seriously.

Growth

$1,000/mo

Brands that need a full year of seasonal data.

Standard

$249/mo

Freelancers and small agencies.

Custom

Custom

Large retailers, agencies and investors.

Advanced

$449/mo

Agencies and in-house teams with many sites.

Enterprise

$1,499/mo billed yearly

Large companies that need SSO and unlimited data.

Which plan to pickStart on Ahrefs Free to audit your own site. If you want to research competitors and keywords every week, go straight to Lite; the Starter plan's credits run out too quickly to be useful for more than the odd lookup. Each plan includes one user, and extra seats cost $40 to $80 a month.The free version is enough for most small businesses because it includes every feature and only caps the crawl at 500 pages. Buy a licence when your site or your clients' sites go past that. The price is listed in pounds with dollar and euro options at checkout.Starter leaves out Benchmarking and White Space, which are the features most brands buy it for, so Essential is the real entry point. Particl advertises a discount for paying yearly, but the yearly prices aren't listed on the pricing page, so ask before you commit.

Key features

AttributeAhrefsScreaming Frog SEO SpiderParticl
Standout features
  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Brand Radar
  • MCP server
  • Full site crawl
  • JavaScript rendering
  • Google integrations
  • AI during crawl
  • Crawl comparison
  • Scheduling and command line
  • Company Explorer
  • Product Explorer
  • Benchmarking
  • White Space
  • Marketing asset library
  • MCP connection

Pros and cons

AttributeAhrefsScreaming Frog SEO SpiderParticl
Pros
  • The most trusted backlink index in the industry
  • Cleaner and faster to learn than Semrush
  • Site Audit explains problems in plain language
  • Free plan covers your own site properly
  • Official MCP server for Claude on Lite and above
  • The most complete technical crawl available
  • Free version includes every feature up to 500 pages
  • Crawl comparison makes migrations far safer
  • Connects to Google data and AI models during the crawl
  • Runs on your own computer, so your data stays with you
  • Market-level sales and pricing data you can't get from your own analytics
  • Covers more than 20,000 retailers with AI-sorted product types
  • Benchmarking and White Space turn data into clear range decisions
  • 14-day free trial on the main plans
  • MCP connection for Claude and ChatGPT
Cons
  • Lite at $129 a month is steep for a small business
  • The Starter plan's credits run out fast and it has no API or MCP access
  • No free trial for the paid plans
  • Extra users cost $40 to $80 a month each
  • Traffic figures are estimates and can be well off for small sites
  • Dated interface that assumes you know technical SEO terms
  • Desktop only, and big crawls need a lot of memory
  • No cloud dashboard or scheduled reports for clients
  • One licence per user adds up for a team
  • Expensive, and the cheapest plan leaves out the best features
  • Sales numbers are estimates and can miss for smaller brands
  • Coverage thins out beyond fashion, beauty and lifestyle
  • Yearly pricing isn't published
  • Short history on the lower plans limits seasonal analysis

Who each one is for

AttributeAhrefsScreaming Frog SEO SpiderParticl
Best for
  • Keyword research
  • Competitor traffic estimates
  • Backlink analysis
  • Technical site audits
  • Content gap analysis
  • Finding broken links
  • Checking redirects after a migration
  • Auditing titles and headings
  • Exporting a full page list
  • Spotting product and category trends
  • Competitor pricing and sell-through
  • Range gap analysis
  • Demand forecasting
You'll find it used by
  • SEO specialists
  • Marketers
  • Agencies
  • Content teams
  • Technical SEOs
  • Agencies
  • Developers
  • Web designers
  • Ecommerce brands
  • Retail buyers
  • Merchandisers
  • Investors

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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