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Side-by-side comparison · SEO & Analytics

Ahrefs vs Screaming Frog SEO Spider vs Google Search Console

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Ahrefs

4.4

From $29/mo

Screaming Frog SEO Spider

4.0

From £199/user/yr

Google Search Console

4.0

Free to start

Comparing 3 tools, the maximum.

At a glance

Ahrefs

4.4
Best overallEasiest to use

Pick it if: Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.

Screaming Frog SEO Spider

4.0

Pick it if: Anyone who needs a thorough technical check of a site, especially before or after a redesign or migration.

Google Search Console

4.0
Best value

Pick it if: Anyone with a website. There's no reason not to set it up.

Ahrefs scores highest overall, but Google Search Console gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeAhrefsScreaming Frog SEO SpiderGoogle Search Console
In one lineKeyword research, backlink checks and site audits, all in one toolkit.Crawls your whole site the way Google does and lists what's broken.Google's free report on how your site shows up in search, including AI results.
Pricing modelFreemiumFreemiumFree
Starting price$29/mo£199/user/yrFree
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAhrefsScreaming Frog SEO SpiderGoogle Search Console
Overall rating4.4Winner4.04.0
Ease of useHow quickly someone non-technical gets value from it.
4.5
2.5
4.0
FeaturesHow much it can do, and how well the pieces fit together.
5.0
4.5
3.0
Output qualityHow good the results are before you fix them.
4.5
4.5
4.5
Value for moneyWhat you get for the price, including the free plan.
3.5
4.5
5.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAhrefsScreaming Frog SEO SpiderGoogle Search Console
Access & platform
Free plan Yes Yes Yes
Mobile app No No No
Desktop app No Yes No
Browser extension Yes No No
API access Yes No Yes
Teams & business
Team workspace Yes No Yes
Enterprise plan or SSO Yes No No
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes No
Understands images No No No
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations No No No
Learns your brand or style No No No
Works in many languages Yes Yes Yes
Capabilities score8/ 175/ 175/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAhrefsScreaming Frog SEO SpiderGoogle Search Console
Plans

Ahrefs Free

Free

Checking the health and backlinks of a site you own.

Free

Free

Small sites and one-off checks.

FreeOur pick

Free

Every website owner, with no exceptions.

Starter

$29/mo

Occasional keyword research on a tight budget.

Paid licenceOur pick

£199/user/yr

Agencies and anyone with a site over 500 pages.

LiteOur pick

$129/mo

A business doing its own SEO seriously.

Standard

$249/mo

Freelancers and small agencies.

Advanced

$449/mo

Agencies and in-house teams with many sites.

Enterprise

$1,499/mo billed yearly

Large companies that need SSO and unlimited data.

Which plan to pickStart on Ahrefs Free to audit your own site. If you want to research competitors and keywords every week, go straight to Lite; the Starter plan's credits run out too quickly to be useful for more than the odd lookup. Each plan includes one user, and extra seats cost $40 to $80 a month.The free version is enough for most small businesses because it includes every feature and only caps the crawl at 500 pages. Buy a licence when your site or your clients' sites go past that. The price is listed in pounds with dollar and euro options at checkout.There's only one plan and it costs nothing. Verify every site you own, including subdomains, and add your marketing person or agency as a user so they can see the data too.

Key features

AttributeAhrefsScreaming Frog SEO SpiderGoogle Search Console
Standout features
  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Brand Radar
  • MCP server
  • Full site crawl
  • JavaScript rendering
  • Google integrations
  • AI during crawl
  • Crawl comparison
  • Scheduling and command line
  • Performance report
  • Indexing report
  • URL inspection
  • Issue alerts
  • Core Web Vitals
  • API access

Pros and cons

AttributeAhrefsScreaming Frog SEO SpiderGoogle Search Console
Pros
  • The most trusted backlink index in the industry
  • Cleaner and faster to learn than Semrush
  • Site Audit explains problems in plain language
  • Free plan covers your own site properly
  • Official MCP server for Claude on Lite and above
  • The most complete technical crawl available
  • Free version includes every feature up to 500 pages
  • Crawl comparison makes migrations far safer
  • Connects to Google data and AI models during the crawl
  • Runs on your own computer, so your data stays with you
  • Real data from Google rather than estimates
  • Completely free with no traffic or user limits
  • Catches indexing and mobile problems you'd never notice yourself
  • Shows when your pages appear in AI Overviews and AI Mode
  • An official API that Claude Code can read
Cons
  • Lite at $129 a month is steep for a small business
  • The Starter plan's credits run out fast and it has no API or MCP access
  • No free trial for the paid plans
  • Extra users cost $40 to $80 a month each
  • Traffic figures are estimates and can be well off for small sites
  • Dated interface that assumes you know technical SEO terms
  • Desktop only, and big crawls need a lot of memory
  • No cloud dashboard or scheduled reports for clients
  • One licence per user adds up for a team
  • Only covers your own site, so no competitor research
  • Data lags by one to two days
  • The reports assume you know SEO terms like impressions and canonical
  • Query data is sampled and hides some long-tail searches for privacy

Who each one is for

AttributeAhrefsScreaming Frog SEO SpiderGoogle Search Console
Best for
  • Keyword research
  • Competitor traffic estimates
  • Backlink analysis
  • Technical site audits
  • Content gap analysis
  • Finding broken links
  • Checking redirects after a migration
  • Auditing titles and headings
  • Exporting a full page list
  • Seeing which searches bring visitors
  • Finding indexing problems
  • Seeing when you appear in AI Overviews
  • Submitting sitemaps
You'll find it used by
  • SEO specialists
  • Marketers
  • Agencies
  • Content teams
  • Technical SEOs
  • Agencies
  • Developers
  • Web designers
  • Business owners
  • Marketers
  • Agencies
  • Developers

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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