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Side-by-side comparison · Image, Logo & Design

Affinity vs Lovart vs Namelix

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Affinity

4.4

From Your Canva subscription

Lovart

3.9

From $0

Namelix

4.4

Free to start

Comparing 3 tools, the maximum.

At a glance

Pick it if: Designers, photographers and confident DIYers who want professional design software without an Adobe subscription.

Pick it if: Small business owners, marketers and designers who want a full set of on-brand designs without briefing a designer for every piece.

Easiest to use

Pick it if: Founders and small business owners brainstorming a business, product or brand name.

Overview

AttributeAffinityLovartNamelix
In one lineFree pro design app for photo editing, illustration and layout, with optional Canva AI.An AI design agent that makes brand kits, posters, ads and social sets from one brief.Free AI business name generator that suggests short, brandable names with a domain check.
Pricing modelFreeFreemiumFree
Starting priceYour Canva subscription$0Free
Free plan Yes Yes Yes
Works with Claude Code No No No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAffinityLovartNamelix
Overall rating4.43.94.4
Ease of useHow quickly someone non-technical gets value from it.
3.0
4.0
5.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.5
3.5
Output qualityHow good the results are before you fix them.
4.5
4.0
3.5
Value for moneyWhat you get for the price, including the free plan.
5.0
3.5
5.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
3.5
5.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAffinityLovartNamelix
Access & platform
Free plan Yes Yes Yes
Mobile app Yes No No
Desktop app Yes No–
Browser extension No No–
API access No No No
Teams & business
Team workspace No Yes–
Enterprise plan or SSO Yes No–
Connects to other apps Yes No–
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes–
Understands images– Yes–
Makes images Yes Yes No
Makes video No Yes No
Writes code No No No
Runs agents or automations No Yes–
Learns your brand or style No Yes–
Works in many languages Yes Yes–
Capabilities score8/ 179/ 171/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAffinityLovartNamelix
Plans

FreeOur pick

Free

Individuals, for personal or business use.

Free

$0

Trying a few designs.

FreeOur pick

Free

Anyone brainstorming a name.

With Canva Pro

Your Canva subscription

People who already pay for Canva.

Starter

$19/mo, or $16/mo billed yearly

Occasional design jobs.

Canva Enterprise

Custom

Organisations rolling it out to a team.

BasicOur pick

$32/mo, or $27/mo billed yearly

A small business making designs every week.

Pro

$90/mo, or $45/mo billed yearly in year one

Marketers making lots of content.

Ultimate

$199/mo, or $109/mo billed yearly in year one

Agencies and heavy users.

Which plan to pickDownload it free. Only connect a paid Canva plan if you want the AI tools inside Affinity, or if you already pay for Canva anyway.Try the free plan with one real brief. Basic suits most small businesses making designs every week. Before you take a big yearly discount on Pro or Ultimate, check the renewal price for year two. There's a separate Team plan for shared use.There's nothing to buy for the names themselves. If you want a logo for the name you pick, Brandmark sells one-off logo packages from $35, but you can take the name anywhere.

Key features

AttributeAffinityLovartNamelix
Standout features
  • Photo editing
  • Vector design
  • Page layout
  • One app for all three
  • Canva AI
  • Mac, Windows and iPad
  • Design agent
  • Brand kits
  • Point-and-edit canvas
  • Many models
  • Delegated tasks
  • Commercial licence
  • Name styles
  • Learns your taste
  • Domain filter
  • Logo previews

Pros and cons

AttributeAffinityLovartNamelix
Pros
  • Professional design software for free
  • Photo, vector and layout in one app
  • Runs on Mac, Windows and iPad
  • Opens and exports Adobe and PDF files
  • No subscription for the core app
  • Plans a whole design job from one brief
  • Brand kits keep everything consistent
  • Many top image and video models in one subscription
  • Commercial licence on paid plans
  • Edit by pointing at the canvas
  • Completely free with no sign-up needed
  • Brandable names rather than keyword mash-ups
  • Gets better as you save favourites
  • Domain filter saves time
Cons
  • Steep learning curve compared with Canva
  • AI tools need a paid Canva plan
  • Complex Adobe files don't always open perfectly
  • Credits run out quickly on video and 4K images
  • Big first-year discounts renew at higher prices
  • Free plan is very limited
  • Agent features like delegated tasks are still in beta
  • Many names are generic or already used by other businesses
  • No trademark or business register check
  • Domain checks send you off to a registrar
  • Logo previews are basic and steer you towards paid Brandmark logos

Who each one is for

AttributeAffinityLovartNamelix
Best for
  • Replacing Adobe apps without the subscription
  • Logos and vector illustrations
  • Print layouts like brochures and menus
  • Detailed photo editing
  • Creating a brand kit for a new business
  • Batches of on-brand social posts and ads
  • Posters, flyers and packaging ideas
  • Product photos and short promo videos
  • Brainstorming a business name
  • Product and app names
  • Finding names with an available domain
  • Rebrand shortlists
You'll find it used by
  • Designers
  • Photographers
  • Illustrators
  • Small businesses
  • Students
  • Small businesses
  • Marketers
  • Designers
  • Online stores
  • Agencies
  • Founders
  • Small business owners
  • Product managers
  • Agencies
  • Side-project builders

Questions people ask

Which is better, Affinity, Lovart or Namelix?

They tie on our overall rating (Affinity 4.4/5, Lovart 3.9/5 and Namelix 4.4/5). Affinity is best for Replacing Adobe apps without the subscription and logos and vector illustrations. Lovart is best for creating a brand kit for a new business and batches of on-brand social posts and ads. Namelix is best for brainstorming a business name and product and app names.

Which is cheaper, Affinity, Lovart or Namelix?

Affinity: There's a free plan, and paid plans start at Your Canva subscription. Lovart: There's a free plan, and paid plans start at $0. Namelix: It's free to use.

Which is easier to use, Affinity, Lovart or Namelix?

Namelix rates highest for ease of use in our scores. Founders and small business owners brainstorming a business, product or brand name.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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