Top pick
Later
Marketing & Ads4.0
Schedule social posts from a visual calendar, with AI captions and a link-in-bio page.
Best for: Scheduling posts across Instagram and TikTok
Top picks
Best social media scheduler
A social media scheduler lets you plan a month of posts in one sitting and publishes them for you at the right time on each platform.
Picked by Sam Despo on
Why Later is the top pick
It's the scheduler that makes planning visual content easiest, with grid preview and Link in Bio built in.
- The most visual social scheduler: drag posts onto a calendar and see your Instagram grid before it goes live.
- Publishes to Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, YouTube Shorts and Snapchat. X and Bluesky aren't on the list.
- AI caption writing is included but rationed by credits: 5 a month on Starter, 50 on Growth.
- Starter is $25 a month ($18.75 billed yearly) but schedules only up to 30 posts per profile. Most teams end up on Growth.
- Billing and renewal complaints come up often in reviews, so set a reminder before a yearly plan renews.
Other tools that do this job
Schedules posts to every social network from one queue, with an AI writing helper.
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Plans social posts, answers comments and reports results for brands and agencies.
Questions
What is the best social media scheduler?
Later is the top pick. It's the scheduler that makes planning visual content easiest, with grid preview and Link in Bio built in.
Is there a free social media scheduler?
Later has no free plan, but Buffer has a free option.
How much does Later cost?
There's no free plan. Paid plans start at $25/mo.
What are the alternatives to Later?
Other good options are Buffer, Hootsuite and Sprout Social. Buffer is best for scheduling posts across many networks.