Top pick
Foreplay
Marketing & Ads4.2
Save competitors' ads, spot trends and turn them into briefs for your next creative.
Best for: Swipe files of great ads
Top picks
Best AI tool for finding winning ad ideas
Ad creative research tools save the ads your competitors run, so you can see what's working and brief your next ads from real examples.
Picked by Sam Despo on
Why Foreplay is the top pick
A well-organised ad library with a proper briefing workflow attached, so research turns straight into work for your creators.
- The tidiest swipe file you will find. Save an ad with one click from the browser extension and it is tagged, transcribed and searchable.
- Basic at $59 a month is good value for a solo buyer. Competitor tracking and your own ad reporting need Workflow at $175 a month.
- The brief builder is the real win: it turns saved ads into a script and storyboard you can hand to a creator.
- It is a research tool. It does not make ads, and its reporting on your own ads is light next to Motion.
Other tools that do this job
Shows which ad creatives are winning and why, across Meta, TikTok and YouTube.
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An AI analyst for your ad accounts that explains what's working and lines up the fixes.
Guides
Questions
What is the best AI tool for finding winning ad ideas?
Foreplay is the top pick. A well-organised ad library with a proper briefing workflow attached, so research turns straight into work for your creators.
Is there a free AI tool for finding winning ad ideas?
Foreplay has no free plan, but GoMarble has a free option.
How much does Foreplay cost?
There's no free plan. Paid plans start at $59/mo.
What are the alternatives to Foreplay?
Other good options are Motion, AdNova and GoMarble. Motion is best for creative performance reports.