Side-by-side comparison · Website & App Builders

Durable vs Framer

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Durable

4.0

From $25/mo

Details Visit

Best overall

Framer

4.1

From $10/mo

Details Visit

Comparing 2 tools. Add one more if you like.

At a glance

Durable4.0

Easiest to use

Pick it if: Sole traders and small local service businesses that want a website and simple customer tools live the same day.

Framer4.1

Best overall

Pick it if: Founders, designers and marketers who want a great-looking marketing site without code.

Overview

Attribute	Durable	Framer
In one line	Builds a small-business website in a minute, with a CRM, bookings and payments built in.	Design a stylish marketing site on a canvas and publish it, with AI doing the grunt work.
Pricing model	Freemium	Freemium
Starting price	$25/mo	$10/mo
Free plan	Yes	Yes
Works with Claude Code	No	No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Durable	Framer
Overall rating	4.0	4.1Winner
Ease of useHow quickly someone non-technical gets value from it.	5.0	4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.	3.5	4.0
Output qualityHow good the results are before you fix them.	3.0	4.5
Value for moneyWhat you get for the price, including the free plan.	4.0	4.0
Speed & reliabilityHow fast it is and how often it falls over.	4.5	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Durable	Framer
Access & platform
Free plan	Yes	Yes
Mobile app	Yes	No
Desktop app	–	Yes
Browser extension	–	No
API access	–	Yes
Teams & business
Team workspace	–	Yes
Enterprise plan or SSO	–	Yes
Connects to other apps	–	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	–	Yes
Understands images	–	–
Makes images	Yes	–
Makes video	No	No
Writes code	No	Yes
Runs agents or automations	–	Yes
Learns your brand or style	Yes	Yes
Works in many languages	Yes	Yes
Capabilities score	5/ 17	11/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Durable	Framer
Plans	Free Free Seeing what your site would look like.	Free Free Learning the tool and building a draft.
	LaunchOur pick $25/mo, or about $22/mo billed yearly Most small businesses going live.	BasicOur pick $10/mo A small business or portfolio site on your own domain.
	Grow $49/mo, or about $41/mo billed yearly Busier businesses using the AI tools a lot.	Pro $30/mo Growing sites with a real blog and more traffic.
		Enterprise Custom Large companies and multi-site teams.
Which plan to pick	Build on Free to see if you like the result, then move to Launch to go live on your own domain. Grow is only worth it if you have lots of customers or use the AI marketing tools heavily.	Basic is enough for most small business sites, and the free custom domain on a yearly plan makes it good value. Move to Pro when you pass 30 pages or want more than two CMS collections. Budget for extra editor seats at $20 a month if more than one person will design.

Key features

Attribute	Durable	Framer
Standout features	Instant website Edit by chatting CRM and bookings Payments Marketing helpers	Design canvas AI agents Animations and effects Built-in CMS Localisation Hosting included

Pros and cons

Attribute	Durable	Framer
Pros	The fastest route from nothing to a live small-business website No design or technical skill needed CRM, bookings and payments included Free plan to try before paying	Best-looking sites for the least effort Smooth animations and interactions without a developer Hosting, CMS and a domain are all in one bill AI agents handle copy, translation and page builds Huge template library to start from
Cons	Sites look alike and follow a fixed single-page style Limited design control compared with Wix or Framer AI-written copy is generic until you rewrite it CRM and booking tools are basic for growing teams	Extra editors at $20 a month each make team use pricey The CMS is shallower than Webflow's for big content sites No logins, user accounts or app features Moving a site off Framer later is hard, there is no clean export

Who each one is for

Attribute	Durable	Framer
Best for	A website for a local service business in minutes Online bookings from your site Tracking leads and customers simply AI-written website copy and blog posts	Startup marketing sites Portfolios Landing pages with animation Sites that need a simple blog
You'll find it used by	Sole traders Tradies Consultants and coaches Local service businesses	Founders Designers Marketers Agencies

Questions people ask

Which is better, Durable or Framer?

Framer scores highest overall in our ratings (Durable 4.0/5 and Framer 4.1/5). Durable is best for A website for a local service business in minutes and online bookings from your site. Framer is best for startup marketing sites and portfolios.

Which is cheaper, Durable or Framer?

Durable: There's a free plan, and paid plans start at $25/mo. Framer: There's a free plan, and paid plans start at $10/mo.

Which is easier to use, Durable or Framer?

Durable rates highest for ease of use in our scores. Sole traders and small local service businesses that want a website and simple customer tools live the same day.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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