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Marketing & SEO

Knowledge Work: Marketing

Anthropic's marketing plugin: campaign plans, brand-voice checks, emails and reports.

Open sourceBy Anthropic
View source

What is it?

One of Anthropic's official Knowledge Work plugins, built for Claude Cowork and also working in Claude Code. It adds commands for the marketing week: /draft-content, /campaign-plan, /brand-review, /competitive-brief, /performance-report, /seo-audit and /email-sequence.

Behind the commands sit skills for content creation, campaign planning and brand voice. Claude works from a proper campaign brief and checks drafts against your style guide, so the first draft is closer to something you'd actually send.

It's broad rather than deep. Pair it with Marketing Skills or Claude SEO when one channel matters more than the rest.

Install in Claude Code

In Claude Cowork, open the plugin directory on claude.com and add Marketing. In Claude Code run /plugin marketplace add anthropics/knowledge-work-plugins, then /plugin install marketing@knowledge-work-plugins. Connect Canva, HubSpot, Notion, Slack or your analytics tool when it asks; without them it still works, you just paste the context in yourself.

Try this prompt

Paste into Claude Code
/campaign-plan Launch our new spring menu to existing customers over four weeks, with email, Instagram and in-store signage.

Who it's for

Small marketing teams and owner-operators who plan campaigns and write their own content.

Best for

  • Campaign briefs and calendars
  • Checking copy against your brand voice
  • Email nurture sequences
  • Competitor positioning
  • Monthly marketing reports

Why it made the list

It's Anthropic's own marketing plugin, and the brand-review step stops off-brand copy going out.

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