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Marketing & SEO

Marketing Skills

Fifty marketing playbooks, from landing-page copy and email flows to ads and pricing.

Open sourceBy Corey Haines
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What is it?

A free, open-source collection of marketing skills written by a conversion specialist. Each one is a practical playbook: copywriting, conversion optimisation, email sequences, cold outreach, paid ads, launches, pricing, referrals, lead magnets, customer research and more. A foundation skill captures your product and audience once so every other skill works from it.

Without it, Claude writes generic marketing copy. With it, Claude follows the frameworks a good consultant would use and checks your positioning before it writes a word.

It leans toward software and online businesses, but most of the playbooks apply to any business that sells online.

Install in Claude Code

In Claude Code run /plugin marketplace add coreyhaines31/marketingskills, then /plugin install marketing-skills@marketingskills. Or, in a terminal inside your project folder, run npx skills add coreyhaines31/marketingskills -a claude-code.

Try this prompt

Paste into Claude Code
Rewrite the copy on my homepage for a bookkeeping service aimed at tradies. Start by asking me about the business so you get the positioning right.

Who it's for

Founders and marketers who want a sharper first draft of almost any marketing task.

Best for

  • Homepage and landing-page copy
  • Email welcome sequences
  • Ad copy variations
  • Pricing pages
  • Launch plans

Why it made the list

It is the broadest, best-maintained marketing library for Claude Code and it costs nothing.

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