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Side-by-side comparison · Image, Logo & Design

Nano Banana vs Midjourney vs Ideogram

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Nano Banana

4.6

From $19.99/mo

Midjourney

4.1

Free to start

Ideogram

4.0

From $20/mo

Comparing 3 tools, the maximum.

At a glance

Nano Banana

4.6
Best overallBest value

Pick it if: Marketers, store owners and creators who need realistic images and edits that stay true to the original person or product.

Midjourney

4.1

Pick it if: Marketers, founders and creators who want imagery that doesn't look like generic stock.

Ideogram

4.0

Pick it if: Marketers and small business owners who need graphics with words on them, fast.

Overview

AttributeNano BananaMidjourneyIdeogram
In one lineGoogle's image model. Describe an edit and it keeps faces and products looking the same.Type a description and get striking, artful images that look nothing like stock photos.Generates images that spell words correctly, so posters and ads come out readable.
Pricing modelFreemiumPaidFreemium
Starting price$19.99/moSee website$20/mo
Free plan Yes No Yes
Works with Claude Code Yes No No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeNano BananaMidjourneyIdeogram
Overall rating4.6Winner4.14.0
Ease of useHow quickly someone non-technical gets value from it.
4.5
3.5
4.5
FeaturesHow much it can do, and how well the pieces fit together.
4.5
4.0
3.5
Output qualityHow good the results are before you fix them.
5.0
5.0
4.0
Value for moneyWhat you get for the price, including the free plan.
4.5
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.5
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeNano BananaMidjourneyIdeogram
Access & platform
Free plan Yes No Yes
Mobile app Yes No No
Desktop app No No No
Browser extension No No No
API access Yes No Yes
Teams & business
Team workspace No No Yes
Enterprise plan or SSO Yes No Yes
Connects to other apps Yes No No
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images Yes Yes Yes
Makes video No Yes No
Writes code No No No
Runs agents or automations No No No
Learns your brand or style No Yes Yes
Works in many languages Yes No No
Capabilities score9/ 175/ 178/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeNano BananaMidjourneyIdeogram
Plans

Free (Gemini app and AI Studio)

Free

Trying it and occasional images.

Basic

See website

Trying it out and light monthly use.

Free

Free

Seeing whether it suits you.

Google AI ProOur pick

$19.99/mo

Marketers and creators making images every week.

StandardOur pick

See website

Most marketers and creators.

PlusOur pick

$20/mo, or $15/mo billed yearly

Most marketers and small businesses.

Google AI Ultra

From $99.99/mo

Heavy daily image and video makers.

Pro

See website

Agencies and anyone doing client work.

Pro

$60/mo, or $42/mo billed yearly

Agencies and heavy ad testing.

Gemini API

From $0.034 per image

Developers and automated workflows.

Mega

See website

Heavy daily production.

Team

$30/user/mo, or $20/user/mo billed yearly

Small teams sharing one bill.

Enterprise

Custom

Larger organisations.

Which plan to pickStart free in the Gemini app to see if it suits your work. If you make images most weeks, Google AI Pro is the one to buy because it unlocks Nano Banana Pro and comes with Gemini, video credits and storage. Developers should use Nano Banana 2 on the API and save Pro for hero images.Standard is the sweet spot because relax mode means you never run out. Go to Pro if you make images for clients, since Basic and Standard publish everything you make to the public gallery. Yearly billing takes a chunk off every plan.Treat Free as a demo, not a plan, because everything you make is public. Plus covers a normal week of social and ad graphics. Only step up to Pro if you are testing many ad variations a day.

Key features

AttributeNano BananaMidjourneyIdeogram
Standout features
  • Edit by describing
  • Consistent characters
  • Blend reference images
  • Sharp text and 4K
  • Grounded in Google Search
  • Gemini API
  • Image quality
  • Style and character references
  • Web editor
  • Personalisation
  • Video
  • Stealth mode
  • Readable text
  • Magic Prompt
  • Canvas
  • Styles and colour palettes
  • Batch generation
  • API

Pros and cons

AttributeNano BananaMidjourneyIdeogram
Pros
  • The best at editing a photo while keeping the person or product identical
  • Free to try in the Gemini app
  • Pro renders accurate text and up to 4K
  • Cheap, fast API with a half-price batch mode
  • Built into Canva, Photoshop and Higgsfield as well as Google's apps
  • Consistently the most attractive output of any generator
  • Style and character references keep a campaign looking like one set
  • Relax mode on Standard and above means unlimited generations
  • The editor handles extending and fixing parts of an image well
  • Best-in-class at getting words right on an image
  • Easy enough that a first-timer gets a usable poster in minutes
  • Plus is reasonably priced and keeps your work private
  • Styles and colour palettes make on-brand output easier
Cons
  • Less artistic flair than Midjourney
  • Free images carry a visible watermark, and every image has an invisible SynthID mark
  • Model names and plan limits change often
  • Safety filters can block harmless requests involving people
  • No free plan or trial
  • Text in images and exact layouts are unreliable
  • Your images are public unless you are on Pro or Mega
  • The learning curve is real if you want control rather than luck
  • No API or integrations with other tools
  • Free plan is tiny, public, and locked to Google, Apple or Microsoft sign-in
  • Artistic quality is a step behind Midjourney
  • No video and no mobile app
  • Credit-based, so heavy months can run dry

Who each one is for

AttributeNano BananaMidjourneyIdeogram
Best for
  • Editing photos by describing the change
  • Product shots and lifestyle scenes
  • Consistent characters across images
  • Posters and graphics with readable text
  • Hero images for websites
  • Brand and campaign visuals
  • Mood boards and concepts
  • Illustration styles
  • Posters and ad creatives
  • Quote and announcement graphics
  • Logo concepts
  • Merch and t-shirt designs
You'll find it used by
  • Marketers
  • Ecommerce store owners
  • Content creators
  • Designers
  • Developers
  • Marketers
  • Brand designers
  • Founders
  • Content creators
  • Marketers
  • Small business owners
  • Social media managers
  • Merch sellers

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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