Skip to content

Side-by-side comparison · Image, Logo & Design

Midjourney vs Ideogram vs Nano Banana

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Midjourney

4.1

Free to start

Ideogram

4.0

From $20/mo

Best overall

Nano Banana

4.6

From $19.99/mo

Comparing 3 tools, the maximum.

At a glance

Midjourney

4.1

Pick it if: Marketers, founders and creators who want imagery that doesn't look like generic stock.

Ideogram

4.0

Pick it if: Marketers and small business owners who need graphics with words on them, fast.

Nano Banana

4.6
Best overallBest value

Pick it if: Marketers, store owners and creators who need realistic images and edits that stay true to the original person or product.

Overview

AttributeMidjourneyIdeogramNano Banana
In one lineType a description and get striking, artful images that look nothing like stock photos.Generates images that spell words correctly, so posters and ads come out readable.Google's image model. Describe an edit and it keeps faces and products looking the same.
Pricing modelPaidFreemiumFreemium
Starting priceSee website$20/mo$19.99/mo
Free plan No Yes Yes
Works with Claude Code No No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeMidjourneyIdeogramNano Banana
Overall rating4.14.04.6Winner
Ease of useHow quickly someone non-technical gets value from it.
3.5
4.5
4.5
FeaturesHow much it can do, and how well the pieces fit together.
4.0
3.5
4.5
Output qualityHow good the results are before you fix them.
5.0
4.0
5.0
Value for moneyWhat you get for the price, including the free plan.
3.5
4.0
4.5
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeMidjourneyIdeogramNano Banana
Access & platform
Free plan No Yes Yes
Mobile app No No Yes
Desktop app No No No
Browser extension No No No
API access No Yes Yes
Teams & business
Team workspace No Yes No
Enterprise plan or SSO No Yes Yes
Connects to other apps No No Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images Yes Yes Yes
Makes video Yes No No
Writes code No No No
Runs agents or automations No No No
Learns your brand or style Yes Yes No
Works in many languages No No Yes
Capabilities score5/ 178/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeMidjourneyIdeogramNano Banana
Plans

Basic

See website

Trying it out and light monthly use.

Free

Free

Seeing whether it suits you.

Free (Gemini app and AI Studio)

Free

Trying it and occasional images.

StandardOur pick

See website

Most marketers and creators.

PlusOur pick

$20/mo, or $15/mo billed yearly

Most marketers and small businesses.

Google AI ProOur pick

$19.99/mo

Marketers and creators making images every week.

Pro

See website

Agencies and anyone doing client work.

Pro

$60/mo, or $42/mo billed yearly

Agencies and heavy ad testing.

Google AI Ultra

From $99.99/mo

Heavy daily image and video makers.

Mega

See website

Heavy daily production.

Team

$30/user/mo, or $20/user/mo billed yearly

Small teams sharing one bill.

Gemini API

From $0.034 per image

Developers and automated workflows.

Enterprise

Custom

Larger organisations.

Which plan to pickStandard is the sweet spot because relax mode means you never run out. Go to Pro if you make images for clients, since Basic and Standard publish everything you make to the public gallery. Yearly billing takes a chunk off every plan.Treat Free as a demo, not a plan, because everything you make is public. Plus covers a normal week of social and ad graphics. Only step up to Pro if you are testing many ad variations a day.Start free in the Gemini app to see if it suits your work. If you make images most weeks, Google AI Pro is the one to buy because it unlocks Nano Banana Pro and comes with Gemini, video credits and storage. Developers should use Nano Banana 2 on the API and save Pro for hero images.

Key features

AttributeMidjourneyIdeogramNano Banana
Standout features
  • Image quality
  • Style and character references
  • Web editor
  • Personalisation
  • Video
  • Stealth mode
  • Readable text
  • Magic Prompt
  • Canvas
  • Styles and colour palettes
  • Batch generation
  • API
  • Edit by describing
  • Consistent characters
  • Blend reference images
  • Sharp text and 4K
  • Grounded in Google Search
  • Gemini API

Pros and cons

AttributeMidjourneyIdeogramNano Banana
Pros
  • Consistently the most attractive output of any generator
  • Style and character references keep a campaign looking like one set
  • Relax mode on Standard and above means unlimited generations
  • The editor handles extending and fixing parts of an image well
  • Best-in-class at getting words right on an image
  • Easy enough that a first-timer gets a usable poster in minutes
  • Plus is reasonably priced and keeps your work private
  • Styles and colour palettes make on-brand output easier
  • The best at editing a photo while keeping the person or product identical
  • Free to try in the Gemini app
  • Pro renders accurate text and up to 4K
  • Cheap, fast API with a half-price batch mode
  • Built into Canva, Photoshop and Higgsfield as well as Google's apps
Cons
  • No free plan or trial
  • Text in images and exact layouts are unreliable
  • Your images are public unless you are on Pro or Mega
  • The learning curve is real if you want control rather than luck
  • No API or integrations with other tools
  • Free plan is tiny, public, and locked to Google, Apple or Microsoft sign-in
  • Artistic quality is a step behind Midjourney
  • No video and no mobile app
  • Credit-based, so heavy months can run dry
  • Less artistic flair than Midjourney
  • Free images carry a visible watermark, and every image has an invisible SynthID mark
  • Model names and plan limits change often
  • Safety filters can block harmless requests involving people

Who each one is for

AttributeMidjourneyIdeogramNano Banana
Best for
  • Hero images for websites
  • Brand and campaign visuals
  • Mood boards and concepts
  • Illustration styles
  • Posters and ad creatives
  • Quote and announcement graphics
  • Logo concepts
  • Merch and t-shirt designs
  • Editing photos by describing the change
  • Product shots and lifestyle scenes
  • Consistent characters across images
  • Posters and graphics with readable text
You'll find it used by
  • Marketers
  • Brand designers
  • Founders
  • Content creators
  • Marketers
  • Small business owners
  • Social media managers
  • Merch sellers
  • Marketers
  • Ecommerce store owners
  • Content creators
  • Designers
  • Developers

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

Swap in another tool

More image, logo & design tools from the library.