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Side-by-side comparison · Marketing & Ads

Madgicx vs Stripo vs vidIQ

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Madgicx

3.5

From Based on ad spend (shown in app)

Best overall

Stripo

4.2

From $20/mo

vidIQ

4.1

From $19/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Online stores and agencies spending real money on Facebook and Instagram ads.

Best overall

Pick it if: Email marketers, agencies and designers who make lots of branded emails for one or more email platforms.

Pick it if: Business owners, marketers and creators using YouTube to bring in customers or build an audience.

Overview

AttributeMadgicxStripovidIQ
In one lineAudits and automates Meta ads for online stores, with AI suggestions and reports.Builds responsive email templates by drag and drop, then exports them to your email tool.Finds YouTube video ideas and keywords, and shows how to grow a channel.
Pricing modelPaidFreemiumFreemium
Starting priceBased on ad spend (shown in app)$20/mo$19/mo
Free plan No Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeMadgicxStripovidIQ
Overall rating3.54.2Winner4.1
Ease of useHow quickly someone non-technical gets value from it.
3.0
4.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
4.5
Output qualityHow good the results are before you fix them.
3.5
4.0
3.5
Value for moneyWhat you get for the price, including the free plan.
3.0
4.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeMadgicxStripovidIQ
Access & platform
Free plan No Yes Yes
Mobile app– No Yes
Desktop app– No–
Browser extension–– Yes
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO– Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes–
Understands images–––
Makes images Yes Yes Yes
Makes video– No No
Writes code No Yes No
Runs agents or automations Yes––
Learns your brand or style– No–
Works in many languages– Yes Yes
Capabilities score5/ 179/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeMadgicxStripovidIQ
Plans

Pro CompleteOur pick

Based on ad spend (shown in app)

Stores spending a few thousand a month or more on Meta.

Free

Free

Trying it out.

Free

Free

Trying it out on a new channel.

Tracking Pro add-on

$49/mo

Stores whose Meta conversion data looks wrong.

Basic

$20/mo, or $200/yr

A small business sending a few campaigns a month.

BoostOur pick

$19/mo, or $199/yr

Channels posting every week.

MediumOur pick

$45/mo, or $450/yr

In-house teams and small agencies.

MAX

$49/mo, or $468/yr

Busy channels that also want Shorts clipped.

Pro

$125/mo, or $1,250/yr

Agencies with many clients.

Enterprise

Custom

Brands and agencies with many channels.

Prime

Custom

Large teams.

Which plan to pickThere is one main plan, priced by your spend. Use the 7-day trial on a small part of your budget, check the price shown in the app for your spend level, and only add Tracking Pro if your Meta numbers clearly undercount sales.Basic covers a business sending a few campaigns a month. Medium is the better fit for teams and small agencies, where 50 exports and two seats run out quickly. Extra members cost $10 each a month.Boost is the sweet spot for a business channel posting weekly. Stay on Free until you are publishing regularly, and only take MAX if you would otherwise pay for a separate clipping tool.

Key features

AttributeMadgicxStripovidIQ
Standout features
  • AI Marketer
  • Automation rules
  • Creative insights
  • Audience launcher
  • One-click reports
  • Tracking Pro
  • Drag-and-drop and HTML editor
  • 1,600+ templates
  • Modules and brand library
  • AI copy and images
  • Testing
  • Export to 90+ platforms
  • Daily ideas
  • Keyword research
  • Title, description and thumbnail help
  • Competitor tracking
  • AI Coach
  • Shorts clipping

Pros and cons

AttributeMadgicxStripovidIQ
Pros
  • Automation can manage budgets without someone watching all day
  • Creative and audience insights are well regarded
  • Daily audits turn data into clear suggestions
  • Official MCP server for Claude
  • Easy to use, with high ratings for ease of setup on G2
  • Large template library and reusable modules
  • Exports to almost any email platform
  • AI helpers for copy, images, alt text and translation
  • API and MCP connection
  • Ideas and competitor alerts are genuinely useful for planning
  • Chrome extension puts data right inside YouTube
  • Free plan and cheap entry plan
  • Mobile app for checking stats on the go
Cons
  • Price is hidden until you sign up and rises with ad spend
  • Many complaints about trial charges, add-ons billing after cancelling and slow refunds
  • Steep learning curve
  • Mostly useful for Meta; little help elsewhere
  • Free plan's four exports a month is very limited
  • Paid plans are capped by exports, which agencies hit fast
  • AI image credits are small on lower plans
  • An extra tool to pay for if your email platform's own editor is good enough
  • Much of the coaching and AI advice is generic
  • AI features run on credits that can run out mid-month
  • Scores are estimates and do not always match real results
  • Plenty of upsell prompts on the free plan

Who each one is for

AttributeMadgicxStripovidIQ
Best for
  • Daily Meta ads audits
  • Automating budgets and bids
  • Finding winning ad creatives
  • E-commerce ad reporting
  • Designing responsive emails without code
  • Agencies working across many email platforms
  • Reusable branded email modules
  • Translating emails into other languages
  • Deciding what video to make next
  • YouTube keyword research
  • Better titles, descriptions and thumbnails
  • Tracking competitor channels
You'll find it used by
  • E-commerce brands
  • Shopify stores
  • Performance agencies
  • Media buyers
  • Email marketers
  • Agencies
  • Designers
  • E-commerce teams
  • YouTube creators
  • Small business owners
  • Content marketers
  • Agencies
  • Coaches and educators

Questions people ask

Which is better, Madgicx, Stripo or vidIQ?

Stripo scores highest overall in our ratings (Madgicx 3.5/5, Stripo 4.2/5 and vidIQ 4.1/5). Madgicx is best for Daily Meta ads audits and automating budgets and bids. Stripo is best for designing responsive emails without code and agencies working across many email platforms. vidIQ is best for deciding what video to make next and YouTube keyword research.

Which is cheaper, Madgicx, Stripo or vidIQ?

Madgicx: There's no free plan. Paid plans start at Based on ad spend (shown in app). Stripo: There's a free plan, and paid plans start at $20/mo. vidIQ: There's a free plan, and paid plans start at $19/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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