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Side-by-side comparison · Marketing & Ads

HubSpot vs Madgicx vs Stripo

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

HubSpot

4.1

From From $800/mo

Madgicx

3.5

From Based on ad spend (shown in app)

Best overall

Stripo

4.2

From $20/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.

Pick it if: Online stores and agencies spending real money on Facebook and Instagram ads.

Best overallBest valueEasiest to use

Pick it if: Email marketers, agencies and designers who make lots of branded emails for one or more email platforms.

Overview

AttributeHubSpotMadgicxStripo
In one lineA free CRM with AI agents that handle leads, support and content for you.Audits and automates Meta ads for online stores, with AI suggestions and reports.Builds responsive email templates by drag and drop, then exports them to your email tool.
Pricing modelFreemiumPaidFreemium
Starting priceFrom $800/moBased on ad spend (shown in app)$20/mo
Free plan Yes No Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeHubSpotMadgicxStripo
Overall rating4.13.54.2Winner
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.5
4.5
Output qualityHow good the results are before you fix them.
4.0
3.5
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
3.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
3.5
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeHubSpotMadgicxStripo
Access & platform
Free plan Yes No Yes
Mobile app Yes– No
Desktop app No– No
Browser extension Yes––
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes– Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes– Yes
Understands images–––
Makes images Yes Yes Yes
Makes video No– No
Writes code No No Yes
Runs agents or automations Yes Yes–
Learns your brand or style Yes– No
Works in many languages Yes– Yes
Capabilities score12/ 175/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeHubSpotMadgicxStripo
Plans

Free

Free

Anyone who needs a CRM and basic marketing tools without a budget.

Pro CompleteOur pick

Based on ad spend (shown in app)

Stores spending a few thousand a month or more on Meta.

Free

Free

Trying it out.

Marketing Hub StarterOur pick

$20/seat/mo, currently $7/seat/mo for new customers

Small teams ready to remove the branding and send more.

Tracking Pro add-on

$49/mo

Stores whose Meta conversion data looks wrong.

Basic

$20/mo, or $200/yr

A small business sending a few campaigns a month.

Marketing Hub Professional

From $800/mo billed yearly, or $890/mo

Marketing teams that need real automation.

MediumOur pick

$45/mo, or $450/yr

In-house teams and small agencies.

Marketing Hub Enterprise

From $3,600/mo

Large teams with several brands or business units.

Pro

$125/mo, or $1,250/yr

Agencies with many clients.

Prime

Custom

Large teams.

Which plan to pickRun the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump.There is one main plan, priced by your spend. Use the 7-day trial on a small part of your budget, check the price shown in the app for your spend level, and only add Tracking Pro if your Meta numbers clearly undercount sales.Basic covers a business sending a few campaigns a month. Medium is the better fit for teams and small agencies, where 50 exports and two seats run out quickly. Extra members cost $10 each a month.

Key features

AttributeHubSpotMadgicxStripo
Standout features
  • Free CRM
  • Breeze agents
  • Marketing email and forms
  • Workflows
  • Reporting
  • Data quality tools
  • AI Marketer
  • Automation rules
  • Creative insights
  • Audience launcher
  • One-click reports
  • Tracking Pro
  • Drag-and-drop and HTML editor
  • 1,600+ templates
  • Modules and brand library
  • AI copy and images
  • Testing
  • Export to 90+ platforms

Pros and cons

AttributeHubSpotMadgicxStripo
Pros
  • One of the most generous free CRMs around
  • Marketing, sales and support share the same customer record
  • Breeze agents take over lead research, support answers and first drafts
  • Starter tiers are affordable per seat
  • Enormous library of integrations and agencies that know it
  • Automation can manage budgets without someone watching all day
  • Creative and audience insights are well regarded
  • Daily audits turn data into clear suggestions
  • Official MCP server for Claude
  • Easy to use, with high ratings for ease of setup on G2
  • Large template library and reusable modules
  • Exports to almost any email platform
  • AI helpers for copy, images, alt text and translation
  • API and MCP connection
Cons
  • Professional and Enterprise are a steep jump, with onboarding fees on top
  • Marketing contacts are a separate limit, and costs rise with your list
  • Many AI features draw on a credit allowance that runs out
  • Weaker than Klaviyo for ecommerce behaviour-based email
  • Price is hidden until you sign up and rises with ad spend
  • Many complaints about trial charges, add-ons billing after cancelling and slow refunds
  • Steep learning curve
  • Mostly useful for Meta; little help elsewhere
  • Free plan's four exports a month is very limited
  • Paid plans are capped by exports, which agencies hit fast
  • AI image credits are small on lower plans
  • An extra tool to pay for if your email platform's own editor is good enough

Who each one is for

AttributeHubSpotMadgicxStripo
Best for
  • Tracking leads and deals
  • B2B email marketing
  • Chatbots that answer customers
  • Keeping contact data clean
  • Daily Meta ads audits
  • Automating budgets and bids
  • Finding winning ad creatives
  • E-commerce ad reporting
  • Designing responsive emails without code
  • Agencies working across many email platforms
  • Reusable branded email modules
  • Translating emails into other languages
You'll find it used by
  • B2B teams
  • Agencies
  • Consultants
  • Service businesses
  • E-commerce brands
  • Shopify stores
  • Performance agencies
  • Media buyers
  • Email marketers
  • Agencies
  • Designers
  • E-commerce teams

Questions people ask

Which is better, HubSpot, Madgicx or Stripo?

Stripo scores highest overall in our ratings (HubSpot 4.1/5, Madgicx 3.5/5 and Stripo 4.2/5). HubSpot is best for tracking leads and deals and B2B email marketing. Madgicx is best for Daily Meta ads audits and automating budgets and bids. Stripo is best for designing responsive emails without code and agencies working across many email platforms.

Which is cheaper, HubSpot, Madgicx or Stripo?

HubSpot: There's a free plan, and paid plans start at From $800/mo. Madgicx: There's no free plan. Paid plans start at Based on ad spend (shown in app). Stripo: There's a free plan, and paid plans start at $20/mo.

Which is easier to use, HubSpot, Madgicx or Stripo?

Stripo rates highest for ease of use in our scores. Email marketers, agencies and designers who make lots of branded emails for one or more email platforms.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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