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Side-by-side comparison · Marketing & Ads

HubSpot vs vidIQ

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

HubSpot

4.1

From From $800/mo

vidIQ

4.1

From $19/mo

Comparing 2 tools. Add one more if you like.

At a glance

Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.

Best valueEasiest to use

Pick it if: Business owners, marketers and creators using YouTube to bring in customers or build an audience.

Overview

AttributeHubSpotvidIQ
In one lineA free CRM with AI agents that handle leads, support and content for you.Finds YouTube video ideas and keywords, and shows how to grow a channel.
Pricing modelFreemiumFreemium
Starting priceFrom $800/mo$19/mo
Free plan Yes Yes
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeHubSpotvidIQ
Overall rating4.14.1
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.5
Output qualityHow good the results are before you fix them.
4.0
3.5
Value for moneyWhat you get for the price, including the free plan.
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeHubSpotvidIQ
Access & platform
Free plan Yes Yes
Mobile app Yes Yes
Desktop app No–
Browser extension Yes Yes
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes Yes
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files Yes–
Understands images––
Makes images Yes Yes
Makes video No No
Writes code No No
Runs agents or automations Yes–
Learns your brand or style Yes–
Works in many languages Yes Yes
Capabilities score12/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeHubSpotvidIQ
Plans

Free

Free

Anyone who needs a CRM and basic marketing tools without a budget.

Free

Free

Trying it out on a new channel.

Marketing Hub StarterOur pick

$20/seat/mo, currently $7/seat/mo for new customers

Small teams ready to remove the branding and send more.

BoostOur pick

$19/mo, or $199/yr

Channels posting every week.

Marketing Hub Professional

From $800/mo billed yearly, or $890/mo

Marketing teams that need real automation.

MAX

$49/mo, or $468/yr

Busy channels that also want Shorts clipped.

Marketing Hub Enterprise

From $3,600/mo

Large teams with several brands or business units.

Enterprise

Custom

Brands and agencies with many channels.

Which plan to pickRun the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump.Boost is the sweet spot for a business channel posting weekly. Stay on Free until you are publishing regularly, and only take MAX if you would otherwise pay for a separate clipping tool.

Key features

AttributeHubSpotvidIQ
Standout features
  • Free CRM
  • Breeze agents
  • Marketing email and forms
  • Workflows
  • Reporting
  • Data quality tools
  • Daily ideas
  • Keyword research
  • Title, description and thumbnail help
  • Competitor tracking
  • AI Coach
  • Shorts clipping

Pros and cons

AttributeHubSpotvidIQ
Pros
  • One of the most generous free CRMs around
  • Marketing, sales and support share the same customer record
  • Breeze agents take over lead research, support answers and first drafts
  • Starter tiers are affordable per seat
  • Enormous library of integrations and agencies that know it
  • Ideas and competitor alerts are genuinely useful for planning
  • Chrome extension puts data right inside YouTube
  • Free plan and cheap entry plan
  • Mobile app for checking stats on the go
Cons
  • Professional and Enterprise are a steep jump, with onboarding fees on top
  • Marketing contacts are a separate limit, and costs rise with your list
  • Many AI features draw on a credit allowance that runs out
  • Weaker than Klaviyo for ecommerce behaviour-based email
  • Much of the coaching and AI advice is generic
  • AI features run on credits that can run out mid-month
  • Scores are estimates and do not always match real results
  • Plenty of upsell prompts on the free plan

Who each one is for

AttributeHubSpotvidIQ
Best for
  • Tracking leads and deals
  • B2B email marketing
  • Chatbots that answer customers
  • Keeping contact data clean
  • Deciding what video to make next
  • YouTube keyword research
  • Better titles, descriptions and thumbnails
  • Tracking competitor channels
You'll find it used by
  • B2B teams
  • Agencies
  • Consultants
  • Service businesses
  • YouTube creators
  • Small business owners
  • Content marketers
  • Agencies
  • Coaches and educators

Questions people ask

Which is better, HubSpot or vidIQ?

They tie on our overall rating (HubSpot 4.1/5 and vidIQ 4.1/5). HubSpot is best for tracking leads and deals and B2B email marketing. vidIQ is best for deciding what video to make next and YouTube keyword research.

Which is cheaper, HubSpot or vidIQ?

HubSpot: There's a free plan, and paid plans start at From $800/mo. vidIQ: There's a free plan, and paid plans start at $19/mo.

Which is easier to use, HubSpot or vidIQ?

vidIQ rates highest for ease of use in our scores. Business owners, marketers and creators using YouTube to bring in customers or build an audience.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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