Side-by-side comparison · Marketing & Ads
HubSpot vs Klaviyo vs Taplio
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.
Pick it if: Online stores that want their email and SMS to run on real customer behaviour.
Pick it if: Founders, consultants, coaches and B2B salespeople who win work through LinkedIn.
Overview
| Attribute | HubSpot | Klaviyo | Taplio |
|---|---|---|---|
| In one line | A free CRM with AI agents that handle leads, support and content for you. | Email and SMS for online stores, with AI that writes, segments and predicts. | Writes, schedules and tracks LinkedIn posts, and finds leads who engage with them. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | From $800/mo | From $20/mo | $39/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | HubSpot | Klaviyo | Taplio |
|---|---|---|---|
| Overall rating | 4.1 | 4.3Winner | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 3.5 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | HubSpot | Klaviyo | Taplio |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | Yes | No |
| Desktop app | No | No | – |
| Browser extension | Yes | No | Yes |
| API access | Yes | Yes | – |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | – |
| Understands images | – | – | – |
| Makes images | Yes | – | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | – |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | – |
| Capabilities score | 12/ 17 | 10/ 17 | 4/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | HubSpot | Klaviyo | Taplio |
|---|---|---|---|
| Plans | Free Free Anyone who needs a CRM and basic marketing tools without a budget. | Free Free New stores building their first flows. | Starter $39/mo People who write their own posts and just want scheduling and stats. |
Marketing Hub StarterOur pick $20/seat/mo, currently $7/seat/mo for new customers Small teams ready to remove the branding and send more. | EmailOur pick From $20/mo Most stores once they pass 250 contacts. | GrowthOur pick $69/mo Founders and consultants posting several times a week. | |
Marketing Hub Professional From $800/mo billed yearly, or $890/mo Marketing teams that need real automation. | Email and SMS From $35/mo Stores that want text messages in the same flows. | Pro $199/mo Salespeople using LinkedIn content to find leads. | |
Marketing Hub Enterprise From $3,600/mo Large teams with several brands or business units. | Enterprise Custom Large brands with many stores or markets. | Team / Agency See website Ghostwriters and agencies running several profiles. | |
| Which plan to pick | Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump. | Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send. | Growth is the plan most people need, because it is the first with AI writing. Take the yearly price if you are sure you will keep posting, and set a reminder before the trial ends. |
Key features
| Attribute | HubSpot | Klaviyo | Taplio |
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Pros and cons
| Attribute | HubSpot | Klaviyo | Taplio |
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Who each one is for
| Attribute | HubSpot | Klaviyo | Taplio |
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Questions people ask
Which is better, HubSpot, Klaviyo or Taplio?
Klaviyo scores highest overall in our ratings (HubSpot 4.1/5, Klaviyo 4.3/5 and Taplio 3.8/5). HubSpot is best for tracking leads and deals and B2B email marketing. Klaviyo is best for abandoned cart recovery and segments from plain English. Taplio is best for posting on LinkedIn consistently and founder and personal-brand content.
Which is cheaper, HubSpot, Klaviyo or Taplio?
HubSpot: There's a free plan, and paid plans start at From $800/mo. Klaviyo: There's a free plan, and paid plans start at From $20/mo. Taplio: There's no free plan. Paid plans start at $39/mo.
Which is easier to use, HubSpot, Klaviyo or Taplio?
Taplio rates highest for ease of use in our scores. Founders, consultants, coaches and B2B salespeople who win work through LinkedIn.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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