Side-by-side comparison · Website & App Builders
Google Stitch vs Shopify vs Squarespace
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, marketers and small business owners who want a professional-looking app or website design before paying a designer or developer.
Pick it if: Anyone selling physical or digital products online, from first-time sellers to established brands.
Pick it if: Small businesses, creatives and service providers who want a professional-looking website they can run themselves.
Shopify scores highest overall, but Google Stitch gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Google Stitch | Shopify | Squarespace |
|---|---|---|---|
| In one line | Describe an app or website and get editable screen designs you can send to Figma or code. | Online store platform with an AI assistant, Sidekick, that helps you build and run it. | Website builder with polished templates and an AI that drafts your whole site for you. |
| Pricing model | Free | Paid | Paid |
| Starting price | Free | $29/mo | $19/mo |
| Free plan | Yes | No | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Google Stitch | Shopify | Squarespace |
|---|---|---|---|
| Overall rating | 4.3 | 4.4Winner | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Google Stitch | Shopify | Squarespace |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | No |
| Mobile app | No | Yes | Yes |
| Desktop app | No | – | No |
| Browser extension | No | – | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | No | Yes | Yes |
| Enterprise plan or SSO | No | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | – |
| Makes images | Yes | Yes | Yes |
| Makes video | No | No | No |
| Writes code | Yes | Yes | No |
| Runs agents or automations | Yes | Yes | No |
| Learns your brand or style | – | Yes | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 9/ 17 | 12/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Google Stitch | Shopify | Squarespace |
|---|---|---|---|
| Plans | FreeOur pick Free Everyone. There's no paid plan. | BasicOur pick $29/mo billed yearly, or $39 monthly New and solo sellers. | Basic $19/mo billed yearly, or $25 monthly A simple site for a service business. |
Grow $79/mo billed yearly, or $105 monthly Small teams with steady sales. | CoreOur pick $29/mo billed yearly, or $39 monthly Most small businesses, especially if you sell anything. | ||
Advanced $299/mo billed yearly, or $399 monthly Bigger stores selling internationally. | Plus $49/mo billed yearly, or $65 monthly Growing online stores. | ||
Plus From $2,300/mo High-volume and complex businesses. | Advanced $99/mo billed yearly, or $139 monthly Bigger stores and membership businesses. | ||
| Which plan to pick | There's only the free plan. Sign in with a Google account and start designing. If you hit the monthly cap, wait for it to reset next month. | Start on Basic; Sidekick and the core store are the same on every plan. Move to Grow when you add staff or your monthly sales are high enough that its lower card rates cover the price difference. | Use the 14-day trial to build your site with Blueprint before paying. Pick Core if you'll sell anything, since Basic charges a 2% fee on sales. Pay yearly to save around a quarter and get a free domain for the first year. |
Key features
| Attribute | Google Stitch | Shopify | Squarespace |
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Pros and cons
| Attribute | Google Stitch | Shopify | Squarespace |
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Who each one is for
| Attribute | Google Stitch | Shopify | Squarespace |
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Questions people ask
Which is better, Google Stitch, Shopify or Squarespace?
Shopify scores highest overall in our ratings (Google Stitch 4.3/5, Shopify 4.4/5 and Squarespace 4.1/5). Google Stitch is best for designing app screens from a written idea and mocking up a landing page before you build it. Shopify is best for launching an online store and running products, orders and stock in one place. Squarespace is best for professional sites for service businesses and portfolios for creatives and photographers.
Which is cheaper, Google Stitch, Shopify or Squarespace?
Google Stitch: It's free to use. Shopify: There's no free plan. Paid plans start at $29/mo. Squarespace: There's no free plan. Paid plans start at $19/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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