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Side-by-side comparison · Sales & Customer Support

Gong vs Sierra vs Yoodli

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Gong

4.0

Free to start

Sierra

3.9

Free to start

Best overall

Yoodli

4.1

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Gong4.0

Pick it if: Sales leaders running a team of reps who want to coach from real calls and forecast deals more accurately.

Pick it if: Large consumer brands that want an AI agent to handle a big share of their customer conversations end to end.

Best overallBest valueEasiest to use

Pick it if: Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

Overview

AttributeGongSierraYoodli
In one lineRecords and analyses sales calls and emails to coach reps and forecast deals.Builds and runs AI customer service agents for big brands, across chat, email and phone.AI speaking coach: role-play pitches and hard conversations and get feedback on delivery.
Pricing modelPaidPaidFreemium
Starting priceSee websiteSee website$8/mo
Free plan No No Yes
Works with Claude Code Yes No No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeGongSierraYoodli
Overall rating4.03.94.1Winner
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.5
4.0
Output qualityHow good the results are before you fix them.
4.5
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
2.5
3.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.5
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeGongSierraYoodli
Access & platform
Free plan No No Yes
Mobile app Yes––
Desktop app–––
Browser extension Yes––
API access Yes––
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code–– No
Runs agents or automations Yes Yes–
Learns your brand or style– Yes–
Works in many languages Yes Yes Yes
Capabilities score8/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeGongSierraYoodli
Plans

Platform fee

Custom (billed yearly)

Every Gong customer pays this, scaled to team size.

EnterpriseOur pick

Custom

Large companies with high conversation volumes.

Starter

Free

Trying it once or twice.

Per-user licenceOur pick

Custom per user (billed yearly)

Each rep or manager who records and reviews calls.

ProOur pick

$8/mo billed yearly

Individuals practising most weeks.

Add-ons (Engage, Forecast, Enable)

Custom

Teams that want outreach, forecasting or coaching in Gong too.

Advanced

$20/mo billed yearly

Heavy individual users who want privacy.

Business

Custom per seat, billed yearly

Sales and training teams.

Enterprise

Custom

Very large organisations.

Which plan to pickStart with the core licence for reps who run customer calls and add Forecast or Engage only once the team uses Gong daily. Push back on bundles and multi-year terms during negotiation.There is one route: talk to Sierra's sales team. Agree clearly what counts as an outcome you pay for, and what setup and services cost, before you sign.Individuals should take Pro on the yearly plan; it is cheap and ten sessions a week is plenty. Teams wanting their own sales scenarios need Business.

Key features

AttributeGongSierraYoodli
Standout features
  • Call recording and transcripts
  • Deal insights
  • AI summaries and follow-ups
  • Coaching
  • Forecasting
  • Ask anything
  • Agent Studio
  • Ghostwriter
  • One agent, every channel
  • Connected to your systems
  • Insights and testing
  • AI role-plays
  • Delivery feedback
  • Upload real recordings
  • Custom rubrics
  • Manager dashboards

Pros and cons

AttributeGongSierraYoodli
Pros
  • Very accurate call analysis and deal warnings
  • Easy for reps: it records and summarises with no extra work
  • Strong coaching tools for managers
  • Wide range of integrations with CRMs and dialers
  • Agents take real actions, not just answer questions
  • Covers voice as well as chat, SMS, WhatsApp and email
  • Outcome-based pricing means you pay for results, not seats
  • Proven at very large brands
  • Very easy to start: just talk
  • Cheap personal plans
  • Covers pitches, interviews and hard conversations, not only sales
  • Feedback on real recordings, not just practice
Cons
  • Expensive, with a platform fee on top of per-user licences
  • No public pricing and pressure toward multi-year deals and bundles
  • Renewal price increases are a common complaint
  • Small teams often use only a fraction of the features they pay for
  • No public pricing; estimates put it out of reach for most small and mid-sized businesses
  • No trial or self-serve option, so you are committing to a sales process and a project
  • Few independent reviews to check claims against
  • You depend on Sierra's team for much of the build
  • Free plan is only five sessions in total
  • Delivery feedback is general unless you build custom rubrics
  • Team pricing is not public

Who each one is for

AttributeGongSierraYoodli
Best for
  • Coaching reps from real call recordings
  • Spotting at-risk deals early
  • Sales forecasting and pipeline reviews
  • Learning why deals are won or lost
  • High-volume customer service at large brands
  • AI phone agents that take real actions
  • Returns, bookings and account changes
  • Saving cancellations and handling retention calls
  • Rehearsing a pitch or presentation
  • Cutting filler words and rambling
  • Practising tough conversations
  • Sales and onboarding role-plays for teams
You'll find it used by
  • Sales leaders
  • Account executives
  • Revenue operations
  • Customer success teams
  • Enterprise support teams
  • Contact centres
  • Retail brands
  • Banks and insurers
  • Telcos
  • Sales teams
  • Founders
  • Job seekers
  • Managers
  • Learning and development teams

Questions people ask

Which is better, Gong, Sierra or Yoodli?

Yoodli scores highest overall in our ratings (Gong 4.0/5, Sierra 3.9/5 and Yoodli 4.1/5). Gong is best for coaching reps from real call recordings and spotting at-risk deals early. Sierra is best for high-volume customer service at large brands and AI phone agents that take real actions. Yoodli is best for rehearsing a pitch or presentation and cutting filler words and rambling.

Which is cheaper, Gong, Sierra or Yoodli?

Gong: Pricing isn't published; check the vendor's site for a quote. Sierra: Pricing isn't published; check the vendor's site for a quote. Yoodli: There's a free plan, and paid plans start at $8/mo.

Which is easier to use, Gong, Sierra or Yoodli?

Yoodli rates highest for ease of use in our scores. Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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