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Side-by-side comparison · Research & Search

Gemini Deep Research vs Kagi vs Prompt Cowboy

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Gemini Deep Research

4.0

From $4.99/mo

Best overall

Kagi

4.3

From $5/mo

Prompt Cowboy

4.2

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Best value

Pick it if: Anyone who needs a thorough written briefing on a topic and would rather edit than research.

Kagi4.3
Best overall

Pick it if: People who search all day for work and are tired of ads and spammy results.

Easiest to use

Pick it if: Anyone who feels their AI results are mediocre and suspects the prompt is the reason.

Kagi scores highest overall, but Gemini Deep Research gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeGemini Deep ResearchKagiPrompt Cowboy
In one lineGoogle's agent that browses for minutes and writes a long, sourced report.A paid search engine with no ads or tracking, plus an AI assistant that cites sources.Turns a rough one-line idea into a detailed, well-structured prompt for any AI tool.
Pricing modelFreemiumPaidFreemium
Starting price$4.99/mo$5/mo$8/mo
Free plan Yes No Yes
Works with Claude Code No Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeGemini Deep ResearchKagiPrompt Cowboy
Overall rating4.04.3Winner4.2
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
5.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
4.0
Output qualityHow good the results are before you fix them.
4.0
4.5
3.5
Value for moneyWhat you get for the price, including the free plan.
4.5
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.5
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeGemini Deep ResearchKagiPrompt Cowboy
Access & platform
Free plan Yes No Yes
Mobile app Yes Yes No
Desktop app No No No
Browser extension Yes Yes–
API access Yes Yes–
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes No No
Connects to other apps Yes Yes No
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes No
Understands images Yes Yes No
Makes images Yes No No
Makes video Yes No No
Writes code Yes Yes No
Runs agents or automations Yes No No
Learns your brand or style No– Yes
Works in many languages Yes Yes–
Capabilities score14/ 179/ 173/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeGemini Deep ResearchKagiPrompt Cowboy
Plans

Free

Free

The occasional big question.

Trial

Free

Seeing the difference.

FreeOur pick

Free

Learning what a good prompt looks like.

Google AI Plus

$4.99/mo

Light users who want a bit more headroom.

Starter

$5/mo

Light searchers.

Individual

$8/mo

People who use it daily and want prompts in their own voice.

Google AI ProOur pick

$19.99/mo

Anyone who runs a few reports a week or also uses NotebookLM.

ProfessionalOur pick

$10/mo

Anyone who searches every day.

Team

$8/seat/mo

Small teams who want shared instructions.

Google AI Ultra

From $99.99/mo

Power users who want the highest limits across all of Google AI.

Ultimate

$25/mo

Heavy AI users.

Duo and Family

Duo $14/mo, Family $20/mo

Couples and households.

Which plan to pickTry the free plan first; it is enough to see the style of report you get. If you want it weekly, Google AI Pro is the pick because the Pro model writes better reports and the same subscription upgrades NotebookLM and Gemini in Gmail and Docs.Use the free trial for a week, then take Professional. 300 searches on Starter goes in a couple of weeks for most people. Only pay for Ultimate if you'd otherwise pay for an AI chat subscription, since it bundles the top models. Yearly billing saves 10%.Free is genuinely enough for most people. Pay for Individual only if you are writing prompts all day and the style matching would save you editing time. Team costs the same per seat, so if more than one person will use it, take Team for the shared instructions and single bill.

Key features

AttributeGemini Deep ResearchKagiPrompt Cowboy
Standout features
  • Editable research plan
  • Multi-page reports
  • Your own files
  • Audio Overview
  • Canvas
  • Everywhere Gemini is
  • Ad-free results
  • Personalised ranking
  • Lenses
  • Kagi Assistant
  • Summaries
  • API and MCP
  • Prompt expansion
  • Prompt types
  • Library
  • Style matching
  • Memories

Pros and cons

AttributeGemini Deep ResearchKagiPrompt Cowboy
Pros
  • You can edit the plan before it runs, so fewer wasted reports
  • Reads more pages than Perplexity and lists every source
  • Can include your Gmail and Drive in the research
  • Free plan includes it, and Pro is good value for Workspace users
  • Audio Overviews and Canvas make the output easy to share
  • No ads, sponsored results or tracking
  • You control which sites show up and where
  • AI assistant with a choice of top models
  • Fair pricing: unused months are credited back
  • Zero setup; the free plan is unlimited
  • Visibly improves the answers you get from Claude or ChatGPT
  • Teaches you prompt structure by example
  • Cheap paid plan with writing-style matching
Cons
  • Reports are long and often repetitive; plan to edit
  • Can take ten minutes or more per run
  • Free limits are not published as a number, so you find them by hitting them
  • Less careful about source quality than Perplexity, so weak sources slip in
  • It costs money, and Starter's 300 searches run out fast
  • Top AI models only on the $25 Ultimate plan
  • Local results like maps and shops are weaker than Google's
  • API and MCP use is billed separately from the search plans
  • A single feature rather than a product; you may outgrow it in weeks
  • Extra copy and paste step for every prompt
  • No integrations, API or browser extension that we could confirm
  • Small team, so features and prices shift often

Who each one is for

AttributeGemini Deep ResearchKagiPrompt Cowboy
Best for
  • Industry and market reports
  • Supplier or vendor comparisons
  • Briefings for a meeting
  • Long-form background research
  • Everyday search without ads or tracking
  • Research where you want trustworthy sources
  • Hiding spammy or low-quality sites for good
  • Trying several AI models in one assistant
  • Better prompts for Claude and ChatGPT
  • Deep-research briefs
  • Video prompts for Veo
  • Learning prompt structure
You'll find it used by
  • Consultants
  • Marketers
  • Founders
  • Google Workspace users
  • Researchers
  • Developers
  • Writers
  • Privacy-minded professionals
  • Marketers
  • Small business owners
  • Beginners
  • Content creators

Questions people ask

Which is better, Gemini Deep Research, Kagi or Prompt Cowboy?

Kagi scores highest overall in our ratings (Gemini Deep Research 4.0/5, Kagi 4.3/5 and Prompt Cowboy 4.2/5). Gemini Deep Research is best for industry and market reports and supplier or vendor comparisons. Kagi is best for everyday search without ads or tracking and research where you want trustworthy sources. Prompt Cowboy is best for better prompts for Claude and ChatGPT and deep-research briefs.

Which is cheaper, Gemini Deep Research, Kagi or Prompt Cowboy?

Gemini Deep Research: There's a free plan, and paid plans start at $4.99/mo. Kagi: There's no free plan. Paid plans start at $5/mo. Prompt Cowboy: There's a free plan, and paid plans start at $8/mo.

Which is easier to use, Gemini Deep Research, Kagi or Prompt Cowboy?

Prompt Cowboy rates highest for ease of use in our scores. Anyone who feels their AI results are mediocre and suspects the prompt is the reason.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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