Side-by-side comparison · Image, Logo & Design
Figma vs Leonardo AI vs Midjourney
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Pick it if: Creators, small studios and marketers who want a free starting point and a way to keep a consistent style or character.
Pick it if: Marketers, founders and creators who want imagery that doesn't look like generic stock.
Overview
| Attribute | Figma | Leonardo AI | Midjourney |
|---|---|---|---|
| In one line | The design tool product teams use, now able to turn a prompt into a working prototype. | Canva-owned image and video generator with free daily tokens and custom style training. | Type a description and get striking, artful images that look nothing like stock photos. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $16/mo per full seat | $12/mo | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Figma | Leonardo AI | Midjourney |
|---|---|---|---|
| Overall rating | 4.1 | 3.8 | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.0 | 3.5 |
| FeaturesHow completely it covers the job it's built for, and how well the pieces fit together. | 5.0 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 3.5 | 5.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.5 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Figma | Leonardo AI | Midjourney |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | Yes | No |
| Desktop app | Yes | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | No |
| Teams & business | |||
| Team workspace | Yes | Yes | No |
| Enterprise plan or SSO | Yes | Yes | No |
| Connects to other apps | Yes | Yes | No |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | No | Yes | Yes |
| Writes code | Yes | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | No | No |
| Capabilities score | 13/ 17 | 11/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Figma | Leonardo AI | Midjourney |
|---|---|---|---|
| Plans | Starter Free One person learning or sketching a first product. | Free Free Trying it and occasional images. | Basic See website Trying it out and light monthly use. |
ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | Essential $12/mo, about $10/mo billed yearly Hobbyists making images most weeks. | StandardOur pick See website Most marketers and creators. | |
Organization $55/mo per full seat, billed yearly Companies with several teams. | PremiumOur pick $30/mo, about $24/mo billed yearly Creators and marketers who generate a lot. | Pro See website Agencies and anyone doing client work. | |
Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | Ultimate $60/mo, about $48/mo billed yearly Heavy daily image and video work. | Mega See website Heavy daily production. | |
Team From $24/seat/mo Small teams sharing a token pool. | |||
API Pay as you go Developers and automations. | |||
| Which plan to pick | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. | Use Free to learn it, but remember everything you make is public. Premium is the plan to buy if you generate often, because relaxed mode means you never hit a hard stop on Leonardo's own image models. Essential is too tight once you touch video or partner models. | Standard is the sweet spot because relax mode means you never run out. Go to Pro if you make images for clients, since Basic and Standard publish everything you make to the public gallery. Yearly billing takes a chunk off every plan. |
Key features
| Attribute | Figma | Leonardo AI | Midjourney |
|---|---|---|---|
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Pros and cons
| Attribute | Figma | Leonardo AI | Midjourney |
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Who each one is for
| Attribute | Figma | Leonardo AI | Midjourney |
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Questions people ask
Which is better, Figma, Leonardo AI or Midjourney?
They tie on our overall rating (Figma 4.1/5, Leonardo AI 3.8/5 and Midjourney 4.1/5). Figma is best for website and app design and clickable prototypes. Leonardo AI is best for game art and illustration in a fixed style and consistent characters across many images. Midjourney is best for hero images for websites and brand and campaign visuals.
Which is cheaper, Figma, Leonardo AI or Midjourney?
Figma: There's a free plan, and paid plans start at $16/mo per full seat. Leonardo AI: There's a free plan, and paid plans start at $12/mo. Midjourney: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Figma, Leonardo AI or Midjourney?
Leonardo AI rates highest for ease of use in our scores. Creators, small studios and marketers who want a free starting point and a way to keep a consistent style or character.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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