Side-by-side comparison · Image, Logo & Design
Adobe Express vs Figma vs Leonardo AI
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses and marketers who want Canva-style design for less, especially anyone who already pays for Adobe.
Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Pick it if: Creators, small studios and marketers who want a free starting point and a way to keep a consistent style or character.
Figma scores highest overall, but Adobe Express gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Adobe Express | Figma | Leonardo AI |
|---|---|---|---|
| In one line | Adobe's answer to Canva: templates, quick edits and Firefly AI, cheaper than Canva Pro. | The design tool product teams use, now able to turn a prompt into a working prototype. | Canva-owned image and video generator with free daily tokens and custom style training. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $9.99/mo | $16/mo per full seat | $12/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Adobe Express | Figma | Leonardo AI |
|---|---|---|---|
| Overall rating | 4.0 | 4.1Winner | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.0 | 4.0 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Adobe Express | Figma | Leonardo AI |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | – | Yes | No |
| Browser extension | Yes | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | Yes | No | Yes |
| Writes code | No | Yes | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | No |
| Capabilities score | 13/ 17 | 13/ 17 | 11/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Adobe Express | Figma | Leonardo AI |
|---|---|---|---|
| Plans | Free Free Occasional posts and trying it. | Starter Free One person learning or sketching a first product. | Free Free Trying it and occasional images. |
PremiumOur pick $9.99/mo One person making marketing content each week. | ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | Essential $12/mo, about $10/mo billed yearly Hobbyists making images most weeks. | |
Teams $7.99/licence/mo, billed yearly Small teams sharing a brand. | Organization $55/mo per full seat, billed yearly Companies with several teams. | PremiumOur pick $30/mo, about $24/mo billed yearly Creators and marketers who generate a lot. | |
Enterprise Custom Large organisations on Adobe. | Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | Ultimate $60/mo, about $48/mo billed yearly Heavy daily image and video work. | |
Team From $24/seat/mo Small teams sharing a token pool. | |||
API Pay as you go Developers and automations. | |||
| Which plan to pick | Check whether your Creative Cloud or Firefly plan already includes Express Premium before paying. If not, Premium at $9.99 a month is cheaper than Canva Pro and enough for one person. Teams is good value for two or more people who need locked brand templates. | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. | Use Free to learn it, but remember everything you make is public. Premium is the plan to buy if you generate often, because relaxed mode means you never hit a hard stop on Leonardo's own image models. Essential is too tight once you touch video or partner models. |
Key features
| Attribute | Adobe Express | Figma | Leonardo AI |
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Pros and cons
| Attribute | Adobe Express | Figma | Leonardo AI |
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Who each one is for
| Attribute | Adobe Express | Figma | Leonardo AI |
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Questions people ask
Which is better, Adobe Express, Figma or Leonardo AI?
Figma scores highest overall in our ratings (Adobe Express 4.0/5, Figma 4.1/5 and Leonardo AI 3.8/5). Adobe Express is best for social posts and flyers from templates and adobe and Creative Cloud users. Figma is best for website and app design and clickable prototypes. Leonardo AI is best for game art and illustration in a fixed style and consistent characters across many images.
Which is cheaper, Adobe Express, Figma or Leonardo AI?
Adobe Express: There's a free plan, and paid plans start at $9.99/mo. Figma: There's a free plan, and paid plans start at $16/mo per full seat. Leonardo AI: There's a free plan, and paid plans start at $12/mo.
Which is easier to use, Adobe Express, Figma or Leonardo AI?
Adobe Express rates highest for ease of use in our scores. Small businesses and marketers who want Canva-style design for less, especially anyone who already pays for Adobe.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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