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Side-by-side comparison · Video & Audio

ElevenLabs vs Runway vs Google Flow

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

ElevenLabs

4.6

From $6/mo

Runway

3.8

From $15/mo

Google Flow

3.8

From AUD $7.99/mo

Comparing 3 tools, the maximum.

At a glance

ElevenLabs

4.6
Best overallBest valueEasiest to use

Pick it if: Anyone who needs narration, voiceovers or spoken audio without hiring voice talent or a studio.

Runway

3.8

Pick it if: Creators, marketers and agencies who need custom footage without a shoot.

Google Flow

3.8

Pick it if: Creators and marketers who want realistic AI video with sound and want to build it into longer pieces.

Overview

AttributeElevenLabsRunwayGoogle Flow
In one lineLifelike AI voiceovers, dubbing and audiobooks from text, in thousands of voices.Make short AI video clips from text or images, then edit footage by describing changes.Google's AI studio for short films, built from Veo clips that come with sound.
Pricing modelFreemiumFreemiumFreemium
Starting price$6/mo$15/moAUD $7.99/mo
Free plan Yes Yes Yes
Works with Claude Code Yes Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeElevenLabsRunwayGoogle Flow
Overall rating4.6Winner3.83.8
Ease of useHow quickly someone non-technical gets value from it.
4.5
3.5
3.5
FeaturesHow much it can do, and how well the pieces fit together.
4.5
4.5
4.0
Output qualityHow good the results are before you fix them.
5.0
4.0
4.5
Value for moneyWhat you get for the price, including the free plan.
4.5
3.0
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeElevenLabsRunwayGoogle Flow
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes No
Desktop app– No No
Browser extension Yes No No
API access Yes Yes No
Teams & business
Team workspace Yes Yes No
Enterprise plan or SSO Yes Yes No
Connects to other apps Yes––
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images No Yes Yes
Makes images No Yes Yes
Makes video No Yes Yes
Writes code No No No
Runs agents or automations Yes No No
Learns your brand or style Yes No No
Works in many languages Yes– Yes
Capabilities score11/ 179/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeElevenLabsRunwayGoogle Flow
Plans

Free

Free

Trying voices and personal projects.

Free

Free

Seeing what it can do before you pay.

Free

Free

Trying a few clips a day.

Starter

$6/mo, or $5/mo billed yearly

Occasional voiceovers you'll publish.

Standard

$15/mo, or $12/mo billed yearly

Occasional clips and short social videos.

Google AI Plus

AUD $7.99/mo

Light users who also want more Gemini.

CreatorOur pick

$22/mo, or $18/mo billed yearly

Anyone producing audio every week.

ProOur pick

$35/mo, or $28/mo billed yearly

Anyone making video most weeks.

Google AI ProOur pick

AUD $32.99/mo

Anyone making video most weeks.

Pro

$99/mo, or $83/mo billed yearly

High volume and API work.

Max

$95/mo, or $76/mo billed yearly

Agencies and heavy daily users.

Google AI Ultra

From AUD $149.99/mo

Studios and agencies living in Flow daily.

Scale

$299/mo, or $249/mo billed yearly

Small teams and products built on voice.

Team and Enterprise

See website

Companies that need shared workspaces and security controls.

Enterprise

Custom

Large or regulated organisations.

Which plan to pickStarter at $6 is enough for occasional voiceovers with a commercial licence. Most creators land on Creator at $22 for the professional voice clone and more minutes. Pro and Scale are for teams or anyone building products on the API.Use the free credits to learn what prompts work, then go straight to Pro. Standard sounds cheap, but 625 credits is only a few minutes of good video a month and you'll spend more topping up than you saved.Google AI Pro is the sensible pick. The 1,000 Flow credits a month cover regular use of the fast model, and you get Gemini, 5TB of storage and YouTube Premium Lite for the same price. Ultra is for studios living in Flow every day.

Key features

AttributeElevenLabsRunwayGoogle Flow
Standout features
  • Text to speech
  • Voice cloning
  • Dubbing
  • Studio
  • Conversational agents
  • Sound effects and music
  • Gen-4.5 video
  • Several models in one app
  • Edit by describing
  • References
  • Extend and upscale
  • Audio tools
  • Veo with sound
  • Ingredients to video
  • Frames to video
  • Extend and sequence
  • Nano Banana images
  • Built-in assistant

Pros and cons

AttributeElevenLabsRunwayGoogle Flow
Pros
  • Voices are the most natural available and need the least editing
  • Voice cloning is quick and included on cheap plans
  • Clear commercial licence from the Starter plan
  • Fast generation and a reliable API
  • Dubbing, agents, music and effects in one account
  • Generating and editing footage live in one app
  • Several top models to try under one subscription
  • Reference images keep people and products consistent
  • Mature, stable product with an API for automation
  • Veo clips with native sound are among the most convincing available
  • Reference images keep characters and products consistent
  • Bundled with a Google AI plan many people already have
  • Simpler to learn than Runway
Cons
  • Credits run out faster than you expect once you dub or use the top model
  • Audio only; you'll need another tool for anything on screen
  • Names and acronyms sometimes need manual pronunciation fixes
  • Free plan is personal use only
  • Credits run out quickly and the free ones never refill
  • Clips are short and often need several attempts to get right
  • Veo clips come with sound built in; here audio is a separate step
  • Prompting well takes practice
  • Free credits run out after a few clips a day
  • The best model costs several times more credits per clip
  • No way to edit footage you already have
  • Results vary between runs, so budget for retries

Who each one is for

AttributeElevenLabsRunwayGoogle Flow
Best for
  • Video voiceovers
  • Cloning your own voice
  • Dubbing into other languages
  • Audiobooks and podcasts
  • B-roll and product clips
  • Editing existing footage with a prompt
  • Trying several video models in one place
  • Consistent characters across shots
  • Short ads and films built scene by scene
  • Consistent characters across scenes
  • Realistic clips with sound
  • Animating reference images
You'll find it used by
  • Content creators
  • Marketers
  • Podcasters
  • Developers
  • Marketers
  • Agencies
  • Filmmakers
  • Content creators
  • Content creators
  • Marketers
  • Filmmakers
  • Agencies

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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