Side-by-side comparison · Website & App Builders
Durable vs Lovable vs Wix
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Sole traders and small local service businesses that want a website and simple customer tools live the same day.
Pick it if: Founders, marketers and small teams who want to launch a product or internal tool without hiring a developer.
Pick it if: Small business owners and sole traders who want a site with bookings, payments and email without hiring a developer.
Lovable scores highest overall, but Durable gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Durable | Lovable | Wix |
|---|---|---|---|
| In one line | Builds a small-business website in a minute, with a CRM, bookings and payments built in. | Chat your way to a full web app with a database and logins. No code needed. | Website builder that drafts your site from a prompt, with booking, shop and email tools. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $25/mo | $25/mo | $17/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | No | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Durable | Lovable | Wix |
|---|---|---|---|
| Overall rating | 4.0 | 4.2Winner | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 5.0 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 3.5 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 3.0 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.5 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Durable | Lovable | Wix |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | – | Yes |
| Desktop app | – | No | No |
| Browser extension | – | No | – |
| API access | – | Yes | Yes |
| Teams & business | |||
| Team workspace | – | Yes | Yes |
| Enterprise plan or SSO | – | Yes | Yes |
| Connects to other apps | – | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | Yes | – |
| Understands images | – | Yes | – |
| Makes images | Yes | No | Yes |
| Makes video | No | No | – |
| Writes code | No | Yes | No |
| Runs agents or automations | – | Yes | Yes |
| Learns your brand or style | Yes | No | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 5/ 17 | 10/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Durable | Lovable | Wix |
|---|---|---|---|
| Plans | Free Free Seeing what your site would look like. | Free Free Testing an idea over a weekend. | Free Free Trying the builder before paying. |
LaunchOur pick $25/mo, or about $22/mo billed yearly Most small businesses going live. | ProOur pick $25/mo, or $250/yr billed yearly Anyone building something they plan to launch. | Light $17/mo billed yearly A simple brochure site on your own domain. | |
Grow $49/mo, or about $41/mo billed yearly Busier businesses using the AI tools a lot. | Business $50/mo, or $500/yr billed yearly Teams that need logins, roles and security controls. | CoreOur pick $29/mo billed yearly Small businesses taking bookings or payments. | |
Enterprise Custom Large organisations rolling it out company-wide. | Business $39/mo billed yearly Shops and service businesses selling regularly. | ||
Business Elite $159/mo billed yearly Larger stores and teams. | |||
| Which plan to pick | Build on Free to see if you like the result, then move to Launch to go live on your own domain. Grow is only worth it if you have lots of customers or use the AI marketing tools heavily. | Start on Free to see whether the chat-to-build approach suits you. Move to Pro the moment you are building something real, and buy a higher credit tier rather than topping up if you run out most months. Business only makes sense once several people need to log in and manage the apps. | Most businesses should start on Core, the cheapest plan that takes payments and bookings. Light only suits a plain information site. Prices vary by country, so check what Wix shows you at checkout and note the renewal date. |
Key features
| Attribute | Durable | Lovable | Wix |
|---|---|---|---|
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Pros and cons
| Attribute | Durable | Lovable | Wix |
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Who each one is for
| Attribute | Durable | Lovable | Wix |
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Questions people ask
Which is better, Durable, Lovable or Wix?
Lovable scores highest overall in our ratings (Durable 4.0/5, Lovable 4.2/5 and Wix 3.8/5). Durable is best for A website for a local service business in minutes and online bookings from your site. Lovable is best for MVPs and prototypes and internal tools. Wix is best for service business sites with online booking and small online shops.
Which is cheaper, Durable, Lovable or Wix?
Durable: There's a free plan, and paid plans start at $25/mo. Lovable: There's a free plan, and paid plans start at $25/mo. Wix: There's a free plan, and paid plans start at $17/mo.
Which is easier to use, Durable, Lovable or Wix?
Durable rates highest for ease of use in our scores. Sole traders and small local service businesses that want a website and simple customer tools live the same day.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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