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Side-by-side comparison · SEO & Analytics

Clearscope vs Frase vs Semrush

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Clearscope

3.9

From $129/mo

Best overall

Frase

4.0

From $49/mo

Semrush

3.9

From $139/mo

Comparing 3 tools, the maximum.

At a glance

Easiest to use

Pick it if: Content teams and agencies publishing SEO articles every week who want writers to hit a clear quality bar.

Best overallBest value

Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.

Pick it if: Agencies and marketers who do both search ads and SEO and want one subscription for both.

Overview

AttributeClearscopeFraseSemrush
In one lineGrades your content against what ranks and tracks whether AI search mentions you.Researches, briefs and drafts SEO articles, and tracks if AI search cites you.Keyword, competitor and ad research with a bigger toolbox and a bigger bill.
Pricing modelPaidPaidFreemium
Starting price$129/mo$49/mo$139/mo
Free plan No No Yes
Works with Claude Code No Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeClearscopeFraseSemrush
Overall rating3.94.0Winner3.9
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.0
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
5.0
Output qualityHow good the results are before you fix them.
4.5
3.5
4.0
Value for moneyWhat you get for the price, including the free plan.
2.5
4.0
3.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeClearscopeFraseSemrush
Access & platform
Free plan No No Yes
Mobile app–– Yes
Desktop app–– No
Browser extension No– Yes
API access– Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files–– Yes
Understands images–– No
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations– Yes No
Learns your brand or style– Yes–
Works in many languages– Yes Yes
Capabilities score3/ 177/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeClearscopeFraseSemrush
Plans

EssentialsOur pick

$129/mo

Small content teams publishing weekly.

Starter

$49/mo, or $39/mo billed yearly

One person writing a few articles a month.

Free

Free

A quick look before you commit.

Business

$399/mo

Larger teams and agencies.

ProfessionalOur pick

$129/mo, or $103/mo billed yearly

Small teams publishing weekly.

SEO

$139/mo, or $117.33/mo billed yearly

A business that wants classic SEO research without the AI extras.

Enterprise

Custom

Big publishers with security needs.

Scale

$299/mo, or $239/mo billed yearly

Agencies running several sites.

StarterOur pick

$199/mo, or $165.17/mo billed yearly

Marketers who want SEO plus AI visibility and the Claude connection.

Enterprise

Custom

Large teams needing white-label and SSO.

Pro+

$299/mo, or $248.17/mo billed yearly

Agencies managing several clients.

Advanced

Custom

Large teams and enterprise accounts.

Which plan to pickEssentials is enough for most teams; buy extra pages or drafts as add-ons before jumping to Business. Use the 14-day trial on real articles to see if the grades change your results.Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying.The free account is only good for a look around. If you want the Claude connection and AI visibility tracking, Starter is the one; the SEO plan is cheaper but leaves both out. Budget for extra users too, which start at $45 a month each.

Key features

AttributeClearscopeFraseSemrush
Standout features
  • Content grading
  • Topic exploration
  • Page monitoring
  • Drafts
  • AI search tracking
  • Google Docs and WordPress add-ons
  • SERP research and briefs
  • AI drafting in your voice
  • Content scoring
  • Content Guard
  • AI visibility tracking
  • API, MCP and CLI
  • Domain Overview
  • Keyword Gap
  • Advertising Research
  • AI Search tracking
  • Position Tracking
  • Semrush MCP

Pros and cons

AttributeClearscopeFraseSemrush
Pros
  • Simple, clean interface that writers pick up quickly
  • Good-quality term recommendations
  • Unlimited users on every plan
  • Works inside Google Docs and WordPress
  • Fast, thorough content briefs
  • Cheaper than Clearscope and Surfer at the entry level
  • Covers Google and AI search in one tool
  • API, MCP and CLI on every plan
  • Organic and paid search research in one subscription
  • The best Google Ads competitor data of the big suites
  • Strong local SEO and listings tools
  • AI visibility tracking built into the main plans
  • Official MCP connection for Claude
Cons
  • High price for small businesses, with no free plan
  • Tight monthly limits on pages and drafts at the entry price
  • Fewer extras than Surfer (no full site audit)
  • AI search tracking only covers a couple of assistants
  • AI drafts need editing to sound human and be accurate
  • Starter limits are tight
  • Rebuilt in 2026, so the newer features have little track record
  • Past complaints about slow replies on billing issues
  • Cluttered interface with a steep learning curve
  • Expensive, and add-ons and extra users push the bill up fast
  • The free account is too limited to do real work
  • Backlink data is a step behind Ahrefs
  • Plan names and bundles change often, which makes comparing hard

Who each one is for

AttributeClearscopeFraseSemrush
Best for
  • Making sure articles cover a topic fully
  • Keeping a team of writers consistent
  • Refreshing pages that are slipping
  • Checking if AI search mentions your brand
  • Building SEO content briefs fast
  • Drafting articles from a brief
  • Answering the questions searchers ask
  • Tracking citations in AI search
  • Competitor Google Ads research
  • Keyword gap reports
  • Content briefs
  • Local listings management
You'll find it used by
  • Content marketing teams
  • SEO agencies
  • Freelance writers
  • B2B software companies
  • Content marketers
  • SEO freelancers
  • Agencies
  • Small business owners
  • B2B software teams
  • Agencies
  • Performance marketers
  • In-house SEO teams
  • Content marketers

Questions people ask

Which is better, Clearscope, Frase or Semrush?

Frase scores highest overall in our ratings (Clearscope 3.9/5, Frase 4.0/5 and Semrush 3.9/5). Clearscope is best for making sure articles cover a topic fully and keeping a team of writers consistent. Frase is best for Building SEO content briefs fast and drafting articles from a brief. Semrush is best for Competitor Google Ads research and keyword gap reports.

Which is cheaper, Clearscope, Frase or Semrush?

Clearscope: There's no free plan. Paid plans start at $129/mo. Frase: There's no free plan. Paid plans start at $49/mo. Semrush: There's a free plan, and paid plans start at $139/mo.

Which is easier to use, Clearscope, Frase or Semrush?

Clearscope rates highest for ease of use in our scores. Content teams and agencies publishing SEO articles every week who want writers to hit a clear quality bar.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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