Side-by-side comparison · Sales & Customer Support
Clay vs Hyperbound vs Retell AI
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Growth marketers, sales ops people and agencies who build targeted lead lists and personalised outbound.
Pick it if: Sales managers and enablement teams onboarding and coaching reps on calls.
Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.
Overview
| Attribute | Clay | Hyperbound | Retell AI |
|---|---|---|---|
| In one line | Builds and enriches lead lists from 100+ data sources, with an AI agent for web research. | AI sales role-play: practise cold calls and objections with realistic AI buyers. | AI phone agents that answer calls, book appointments and make outbound calls. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | From $167/mo | Free | About $0.07–$0.31/min |
| Free plan | Yes | Yes | No |
| Works with Claude Code | No | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Clay | Hyperbound | Retell AI |
|---|---|---|---|
| Overall rating | 3.7 | 4.1 | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 2.5 | 4.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.5 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 3.0 | 3.5 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Clay | Hyperbound | Retell AI |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | – | – | – |
| Desktop app | – | – | – |
| Browser extension | Yes | Yes | – |
| API access | Yes | – | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | – | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | – | No | – |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | – | – | – |
| Works in many languages | – | – | Yes |
| Capabilities score | 8/ 17 | 6/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Clay | Hyperbound | Retell AI |
|---|---|---|---|
| Plans | Free Free Learning Clay and small tests. | Free Free Trying AI role-play with a few reps. | Pay as you goOur pick About $0.07–$0.31/min Most small businesses and agencies. |
LaunchOur pick From $167/mo, less billed yearly Founders and small teams building outbound lists. | PracticeOur pick Custom per user Teams that want reps rehearsing on AI. | Enterprise Custom High call volumes and compliance needs. | |
Growth From $446/mo, less billed yearly Teams syncing Clay with their CRM. | Perform Custom per user Teams that also want real calls scored and coached. | ||
Enterprise Custom Large teams needing SSO and controls. | |||
| Which plan to pick | Learn on Free, then move to Launch when you are ready to run real campaigns. Only take Growth if you need CRM sync or the API. Set credit budgets on every table. | Run the free role-plays with two or three reps first. If they keep using them, Practice covers rehearsal; only pay for Perform if you do not already have Gong or another call recorder. | Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month. |
Key features
| Attribute | Clay | Hyperbound | Retell AI |
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Pros and cons
| Attribute | Clay | Hyperbound | Retell AI |
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Who each one is for
| Attribute | Clay | Hyperbound | Retell AI |
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Questions people ask
Which is better, Clay, Hyperbound or Retell AI?
They tie on our overall rating (Clay 3.7/5, Hyperbound 4.1/5 and Retell AI 4.1/5). Clay is best for building niche lead lists and finding emails and phone numbers from many sources. Hyperbound is best for practising cold calls before going live and onboarding new sales reps faster. Retell AI is best for AI receptionist for a small business and booking appointments by phone.
Which is cheaper, Clay, Hyperbound or Retell AI?
Clay: There's a free plan, and paid plans start at From $167/mo. Hyperbound: It's free to use. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min.
Which is easier to use, Clay, Hyperbound or Retell AI?
Hyperbound rates highest for ease of use in our scores. Sales managers and enablement teams onboarding and coaching reps on calls.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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