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Side-by-side comparison · Sales & Customer Support

Clay vs Hiver vs Yoodli

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Clay

3.7

From From $167/mo

Hiver

3.9

From $25/user/mo

Best overall

Yoodli

4.1

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Clay3.7

Pick it if: Growth marketers, sales ops people and agencies who build targeted lead lists and personalised outbound.

Pick it if: Small and mid-sized teams who answer customers or suppliers from a shared Gmail address and want structure without leaving Gmail.

Best overall

Pick it if: Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

Overview

AttributeClayHiverYoodli
In one lineBuilds and enriches lead lists from 100+ data sources, with an AI agent for web research.Shared inbox and helpdesk that runs inside Gmail, with AI that drafts and answers replies.AI speaking coach: role-play pitches and hard conversations and get feedback on delivery.
Pricing modelFreemiumPaidFreemium
Starting priceFrom $167/mo$25/user/mo$8/mo
Free plan Yes No Yes
Works with Claude Code No Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeClayHiverYoodli
Overall rating3.73.94.1Winner
Ease of useHow quickly someone non-technical gets value from it.
2.5
4.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.0
4.0
Output qualityHow good the results are before you fix them.
4.5
3.5
4.0
Value for moneyWhat you get for the price, including the free plan.
3.0
4.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
3.5
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeClayHiverYoodli
Access & platform
Free plan Yes No Yes
Mobile app– Yes–
Desktop app–––
Browser extension Yes Yes–
API access Yes Yes–
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes– Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code– No No
Runs agents or automations Yes Yes–
Learns your brand or style–––
Works in many languages–– Yes
Capabilities score8/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeClayHiverYoodli
Plans

Free

Free

Learning Clay and small tests.

Growth

$25/user/mo billed yearly, or $35 monthly

Small teams running one or two shared inboxes.

Starter

Free

Trying it once or twice.

LaunchOur pick

From $167/mo, less billed yearly

Founders and small teams building outbound lists.

ProOur pick

$55/user/mo billed yearly, or $65 monthly

Support teams that need targets and connected tools.

ProOur pick

$8/mo billed yearly

Individuals practising most weeks.

Growth

From $446/mo, less billed yearly

Teams syncing Clay with their CRM.

Elite

$85/user/mo billed yearly, or $95 monthly

Larger teams wanting AI quality checks and tighter security.

Advanced

$20/mo billed yearly

Heavy individual users who want privacy.

Enterprise

Custom

Large teams needing SSO and controls.

Business

Custom per seat, billed yearly

Sales and training teams.

Enterprise

Custom

Very large organisations.

Which plan to pickLearn on Free, then move to Launch when you are ready to run real campaigns. Only take Growth if you need CRM sync or the API. Set credit budgets on every table.Growth is enough for a small team that just needs a tidy shared inbox with AI help. Choose Pro if you need response-time targets, CRM or Shopify data next to each email, or the API. Voice is an add-on at $30 per seat.Individuals should take Pro on the yearly plan; it is cheap and ten sessions a week is plenty. Teams wanting their own sales scenarios need Business.

Key features

AttributeClayHiverYoodli
Standout features
  • Waterfall enrichment
  • Claygent
  • Signals
  • AI writing
  • CRM sync
  • Sequencer
  • Shared inbox in Gmail
  • AI agents
  • AI copilot
  • Collaboration
  • Hiver Omni
  • AI role-plays
  • Delivery feedback
  • Upload real recordings
  • Custom rubrics
  • Manager dashboards

Pros and cons

AttributeClayHiverYoodli
Pros
  • Finds more emails and numbers than any one database
  • Claygent can research almost anything about a company
  • Very flexible: build exactly the list you need
  • Useful free plan for learning
  • Almost no training: the team keeps working in Gmail
  • AI agents and copilot included from the cheapest plan
  • Good for non-support teams like finance and HR
  • Cheaper than Zendesk or Intercom for small teams
  • 24/7 support on every plan
  • Very easy to start: just talk
  • Cheap personal plans
  • Covers pitches, interviews and hard conversations, not only sales
  • Feedback on real recordings, not just practice
Cons
  • Steep learning curve for non-technical users
  • Credits and actions are easy to burn, with no sandbox for testing
  • Two-currency pricing makes the bill hard to predict
  • Frequent pricing changes in 2026 confused existing customers
  • Gmail add-on can be slow, lose connection or log users out
  • Search and formatting are weaker than in a full helpdesk
  • Key integrations and the API only start on Pro
  • Seats sold in blocks, with a two-seat minimum
  • Free plan is only five sessions in total
  • Delivery feedback is general unless you build custom rubrics
  • Team pricing is not public

Who each one is for

AttributeClayHiverYoodli
Best for
  • Building niche lead lists
  • Finding emails and phone numbers from many sources
  • AI research on each prospect
  • Keeping CRM data enriched
  • Running support@ or info@ as a team
  • Assigning and tracking customer emails
  • Finance and HR shared mailboxes
  • AI-drafted email replies
  • Teams that want to stay in Gmail
  • Rehearsing a pitch or presentation
  • Cutting filler words and rambling
  • Practising tough conversations
  • Sales and onboarding role-plays for teams
You'll find it used by
  • Growth marketers
  • Sales ops
  • Outbound agencies
  • Founders
  • Recruiters
  • Customer support teams
  • Finance and accounts teams
  • Operations teams
  • Logistics companies
  • Agencies
  • Sales teams
  • Founders
  • Job seekers
  • Managers
  • Learning and development teams

Questions people ask

Which is better, Clay, Hiver or Yoodli?

Yoodli scores highest overall in our ratings (Clay 3.7/5, Hiver 3.9/5 and Yoodli 4.1/5). Clay is best for building niche lead lists and finding emails and phone numbers from many sources. Hiver is best for running support@ or info@ as a team and assigning and tracking customer emails. Yoodli is best for rehearsing a pitch or presentation and cutting filler words and rambling.

Which is cheaper, Clay, Hiver or Yoodli?

Clay: There's a free plan, and paid plans start at From $167/mo. Hiver: There's no free plan. Paid plans start at $25/user/mo. Yoodli: There's a free plan, and paid plans start at $8/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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